Quantitative Research Methods in Consumer Psychology
Quantitative Research Methods in Consumer Psychology
Contemporary and Data Driven Approaches
Herausgegeben von:Hackett Paul
Inhalt
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
Bibliografische Angaben
Dezember 2018, 438 Seiten, Englisch
Taylor and Francis
978-1-138-18269-1