Quantitative Research Methods in Consumer Psychology
Quantitative Research Methods in Consumer Psychology
Contemporary and Data Driven Approaches
Publié par:Hackett Paul
Contenu
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
Informations bibliographiques
décembre 2018, 438 pages, Anglais
Taylor and Francis
978-1-138-18269-1