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Girod S: Purposeful Luxury

Purposeful Luxury

The Strategic Playbook for Sustainability in Luxury Industries

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Uncertainty is no longer something organizations can plan around, it is the environment HR and business leaders now operate in every day. Rapid advances in AI, shifting skills demands, evolving employee expectations, and widening social and economic pressures mean that traditional approaches to resilience, agility, and efficiency are no longer sufficient. Workplace Agility explains how organizations can move beyond coping with disruption to actively designing for it. Introducing the Workplace Elasticity (WE) model, the book shows how people strategy, business strategy, and Industry 5.0 thinking can be integrated to create organizations that are able to bend, stretch, and re-form without breaking. Rather than assuming stability will return, it provides a practical framework for operating effectively when uncertainty is the norm. Combining strategic insight with practical guidance, the book explores how HR and business leaders can align workforce planning, operating models, culture, and decision-making in AI-enabled environments. It addresses human-machine collaboration, evolving skills and roles, and the need for connection, purpose, and sustainable performance alongside technological change. Throughout, it translates complex ideas into clear actions, supported by tools, templates, and evidence-based practices. Drawing on global, real-world from TomTom, Novartis and Liberty Latin America, Workplace Agility is essential reading for HR and business leaders seeking to build adaptive, future-fit organizations that can thrive in complexity rather than collapse under it.

An HR Approach to Organizational Design and People Strategy

Workplace Agility

Learn how to navigate the complex landscape of humanitarian logistics and effectively manage humanitarian supply networks in times of crisis with this comprehensive guide.

Tools and Strategies for Navigating Disasters and Complex Emergencies

Humanitarian Logistics

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Principles of Fintech is designed to prepare upper-level undergraduate and postgraduate business and financial management students to innovate with the latest financial technology. It combines real-world examples, critical reflection and applied frameworks for students to understand how to use Fintech creatively and responsibly in their future careers. This textbook: -Introduces the fundamentals of Fintech, including the technology and business models underpinning it -Covers the use of key technologies, such as generative AI and blockchain, as well as the applications of Fintech from digital payment to insurance (InsurTech) and wealth and asset management (WealthTech), &gt;Principles of Fintech bridges the gap between technology, finance and strategy, with real-world examples from both successful and failed Fintech initiatives. This textbook includes key pedagogical features such as learning objectives, chapter summaries and reflective questions to challenge students to apply theory into practical contexts. Additional online resources include lecturer slides, suggested classroom activities, discussion question prompts, and regularly updated real-world examples and further reading.

Financial Technology, Business Models and Strategic Innovation

Principles of Fintech

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

In this volume covering the long sweep of US industrial policy, Marco R. Di Tommaso and Vinod K. Aggarwal contextualize the current moment of industrial policy and its possible consequences. In an era marked by international tension and global challenges, governments have responded by increasing their focus on industrial policy to enhance certain economic sectors. The United States is often seen to be a free-market economy lacking significant government intervention. However, the use of industrial policy in the United States is far from new. The American government has long played an essential role in industrialization from Hamilton's plan for manufacturing to Biden's turn to industrial policy in green industries and semiconductors and to Trump's tariff policies. In Governing Growth, Marco R. Di Tommaso and Vinod K. Aggarwal chart this history of American industrial policy spanning from the Founding Fathers to Donald Trump's current presidency. They explore the "pre-history" of American industrial policy, tracking how the government balanced industry and societal needs up until the crisis of the 1970s. Pointing to the parallels between Ronald Reagan and Margaret Thatcher, Di Tommaso and Aggarwal identify the pivot to neoliberalism in the 1980s. Even in this climate, they point out that there remained a significant gap between rhetoric promoting free trade and protectionist policies. Finally, they compare the recent presidencies of Obama, Biden, and Trump, exploring how the vastly different backgrounds, approaches, and ideologies of these politicians affected US industrial policy. Di Tommaso and Aggarwal speak to the importance of understanding burgeoning industrial policy around the world through a historical lens, and ultimately the book also offers context to Trump's unique approach to trade protection and industrial policy and the likely consequences.

US Industrial Policy from Hamilton to Trump

Governing Growth

This groundbreaking book provides a comprehensive analysis of digital transformation and strategic leadership from both management and technical perspectives. While organisations strive to enhance productivity through digital transformation and emerging technologies like AI, many struggle to understand the requirements for successful implementation.Drawing on decades of industry experience as a technologist and consultant, the book delivers actionable guidance on:<ul> <li>Developing integrated organisational and digital transformation strategies</li> <li>Navigating the challenges and opportunities presented by emerging technologies</li> <li>Implementing best practices for sustainable digital transformation</li> <li>Maximising benefits while mitigating potential risks</li> <li>Driving business growth and improving profitability through technology adoption</li> </ul>Through extensive case studies, the book demonstrates the tangible benefits of effective transformation across various organisational functions. It serves as a practical roadmap for leaders seeking to harness the power of digital technologies while avoiding common pitfalls in the transformation journey.

A Leader's Guide to Strategy and AI Technologies

Digital Transformation

It's Not too Late to Build Toward a Better Future!Rick Caruso has earned a reputation for being a problem solver--somebody who's not afraid of facing big challenges. From his appointment to Water Commissioner and later Police Commissioner in Los Angeles to his bold real estate ventures, Caruso made the decisions he felt were right, even in the face of staunch adversity. In Its Not Too Late, Caruso shares the lessons he learned from his experiences while offering us all a path forward to a better future. At a time when more importance is placed on choosing sides than actually getting things done (let alone done right), Caruso offers refreshing perspective and will teach you how to let go of false divisions, and instead to embrace the search for actual answers and solutions.Togetherness, brotherhood, sisterhood, faith in each other, respect for each other, the ideals preached in almost every faith on Earth are the way forward, no matter how difficult the climb in front of us may seem. And ultimately, the only way we will get back on that path is for each of us to step up, with integrity, in whatever small way we can: for our kids, for our communities, for our country, and for each other.

It’s Not too Late to Build Toward a Better Future!

The Power of Finding Steadfast Solutions

It's Not Too Late

Managing and Leading for Social Justice

Purposeful Luxury

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