Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Call M: The Alumni Advantage

The Alumni Advantage

Turning Former Employees into Competitive Assets

Blending expert insights with real-world trends, 'Marketing' gives students the skills to understand, adapt, and succeed in today's fast-changing marketing environment. Marketing theory is brought to life through a range of contemporary examples, market insights and practitioner insights, featuring companies and well-known industry names such as Roche (South Africa), Google (US), KN Logistics (France), and Fjällräven (Sweden), and covering key trends and discourse relating to AI, social media and digital influences in marketing.

Marketing

The leaders who thrive over the next decade will not be the ones who compete with AI on its own terms. They will be the ones who invest deeply in the qualities that make them irreplaceable. This is The Human Brand.We are at an inflection point in the history of leadership. The qualities that used to be the bedrock of great leaders--analytical skills, deliverable speed, clear communication--can now be easily matched or outperformed by AI. So if these don't make a leader great, what does?The Human Brand argues it's the fundamentally human qualities of leadership that will make them thrive--the ability to exercise genuine judgment, build real trust, or be authentically present with another human being. Those qualities are not footnotes to leadership. They are what leadership is. That is your human brand and this book provides a clear, grounded, and practical path to building one.<ul><li>In Part 1, you'll tackle the anxiety surrounding AI head-on to better understand your value in the company when AI can do what you used to do. You'll learn what tasks can easily be tackled by AI without value loss and which you should focus on.</li><li>In Part 2, you'll learn the how to develop the four core qualities of the human brand--judgment, empathy, courage, and presence--and what makes them so important.</li><li>In Part 3, you'll translate those qualities into action, learning how to hone the art of storytelling and use your brand to build a company culture that can stand the test of time.</li><li>Finally, in Part 4, you'll learn a framework for self-development and how to leave a legacy built on your humanity.</li></ul>The Human Brand is a book for leaders who want to navigate the AI era not with anxiety, but with clarity, purpose, and a deep confidence in what makes them irreplaceable.

How Leaders Stay Relevant and Competitive in the Age of AI

The Human Brand

Artificial Intelligence and the Transformation of Organizations

Algorithmic Management

The Life-Changing Power of Making Do

The Jugaad Mindset

Connect creator-driven influence with commerce media for full-funnel customer activation In Creator Marketing &amp; Commerce Media: How Creators Can Build Brands and Drive Sales, Frank Dudley, a faculty member at Northwestern University and the University of Pennsylvania and the first Director of the IAB, connects two disciplines that have traditionally operated in silos. With the creator economy projected to approach $500 billion and US commerce media and spend expected to reach $118 billion by 2030, this book shows how content, influence and commerce converge to guide customers from awareness to advocacy.&nbsp; The book introduces four original frameworks. The Customer Choice Journey maps the eight decision stages customers actually move through, and the Six Loops show how leading brands run that journey as a continuous system. The Brand-Creator-Retailer Triangle aligns the three partners who shape every purchase, and The Edge identifies the six creator behaviors that decide whether a campaign delivers. Real-world examples include MrBeast's expansion from YouTube into Feastables, Fenty Beauty and CeraVe building trust through creator partnerships, and Walmart Connect's integration of first-party data with off-site campaigns to drive measurable results.&nbsp; Readers will also discover: <ul> <li>Ready-to-use tools, including creator brief and commerce media activation brief templates, the Hook to Proof to CTA mesasging framework, and an ambassador performance scorecard.&nbsp; </li> <li>How retail media networks, TikTok Shop, connected TV, and digital out-of-home advertising amplify creator influence where purchase decisions happen</li> <li>How AI is reshaping creator discovery, content, targeting, and budget planning&nbsp;</li> <li>Methods to measure and defend creator marketing ROI with multi-touch attribution and marketing mix modeling&nbsp;</li> <li>Compliance guidance for the US, EU, China, India, Singapore, and Brazil&nbsp;</li> <li>Case studies from four continents, including Vessi, Perfect Dairy, Duolingo, Gymshark, and Salesforce, spanning both B2C and B2B.&nbsp;</li> </ul> Written for marketers, brand strategists, agency professionals, and advanced undergraduate, graduate, and executive students in marketing and media programs, this book delivers the frameworks and tools that connect creator marketing and commerce media to real business results.&nbsp;

How Creators Can Build Brands and Drive Sales

Creator Marketing & Commerce Media

Why do so many young adults struggle financially despite doing everything they're told? Why does working toward financial freedom feel like an impossible game?The problem isn't simply a lack of financial literacy. Too many people are never taught how the real world of money works, leaving them to navigate a system they don't fully understand.In Into the Moneyverse, Lionel Lee breaks down the hidden systems shaping our financial lives and exposes the mechanics of money, wealth-building, and financial power. Forget boring jargon and impossible advice. This is personal finance explained the way it should have been from the start: clear, practical, and actually engaging to read.Blending storytelling with real economics, behavioral psychology, and street-level financial realities, Lee explores how money really moves--and why so many people feel stuck even when they're working harder than ever. Complex financial concepts become practical lessons readers can use to better understand their money, build long-term financial security, and work toward greater independence in today's changing economy.Into the Moneyverse is a reality check, blueprint, and map for anyone who has ever felt that the money game was rigged--and wants to understand the system well enough to navigate it with their eyes open.

The Real World of Money and Why Financial Literacy Alone Won't Save You

Into the Moneyverse

More isn’t always better

The Redesign of Progress

The Textile Institute Book Series

Social Sustainability in the Fashion and Textiles Industry

A Practitioner's Guide to Building Data-Driven Business Cases

Investing in Health

A sitting CEO's guide to making safety a strategic leadership advantage In A Walk on the Safe Side: Leading with Science in an Uncertain World, Jennifer F. Scanlon, President and CEO of UL Solutions, a leading global safety science organization, states that "innovation without safety is failure." That's what makes safety a critical leadership responsibility-protecting a company's brands, reputation and financial strength. Scanlon shows how leaders can evaluate and address risks amid increasing complexity and fast-paced developments, across AI, cybersecurity, data privacy, supply chains, industrial and consumer products and more. A Walk on the Safe Side offers an insider's perspective from the helm of UL Solutions, the iconic organization descended from Underwriters Laboratories whose century-long legacy of testing and certification has provided assurance and certification for billions of products in the marketplace. Scanlon addresses how potential risks grow more numerous as leaders drive continuous improvement at a scale and pace that determines competitive advantage, providing a framework for safety-first decision-making. Readers will also discover: <ul> <li>How to elevate safety from an operational concern to a C-suite strategic imperative that builds trust and competitive advantage</li> <li>Practical approaches for leading through uncertainty by grounding organizational decisions in safety science, transparency, and rigorous standards</li> <li>Strategies for managing emerging risks in AI, cybersecurity, data privacy, and environmental protection </li> <li>Personal and professional insights drawn from Scanlon's two-time tenure as a CEO, leading both USG Corporation's international expansion and UL Solutions' successful 2024 IPO on the NYSE</li> <li>A leadership philosophy that treats safety as the currency of assurance, reflecting the highest responsibility organizations owe their stakeholders</li> </ul> A Walk on the Safe Side is written for business leaders, executives, and professionals, providing a roadmap for navigating risk, building trust, and driving growth while maintaining the highest standards of responsibility and transparency.

The Alumni Advantage

Weitere Titel zum Thema