Pure-Online-Retailing in Case of About You. Principles of ...

Seminar paper from the year 2019 in the subject Business economics - Miscellaneous, grade: 1,6, Hochschule Ruhr West, language: English, abstract: Online retailing is an important way to retail products and services. For most of the people it is inconceivable to live without this. Online shopping makes our live in many ways easier, but it has not only advantages. The Brick-and-mortar stores are also important in many ways. Pure-online-retailing gets popular more and more, so it is important for everybody to have some knowledge about it. Firstly, the online retailing is defined and introduced in general. Subsequently the evolution of the pure-online-retailing is characterized. After this the customer loyalty in pure-online-retailing got reviewed and accordingly the advantaged and disadvantages of pure-online-retailer are explained in comparison to the Brick-and-mortar-players. At the end this examination the results are analyzed in case of the Pure-online-retailer ABOUT YOU.