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Promotional Practices and Perspectives from Emerging Markets
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Promotional Practices and Perspectives from Emerging Markets

Buch (broschiert)ca. 66.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

Mai 2024, ca. 274 Seiten, Advances in Emerging Markets and Business Operations, Englisch
Taylor and Francis
978-1-03-232549-1

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