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Promotional Practices and Perspectives from Emerging Markets

Promotional Practices and Perspectives from Emerging Markets

Buch (broschiert)66.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Inhalt

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

Bibliografische Angaben

Mai 2024, 274 Seiten, Advances in Emerging Markets and Business Operations, Englisch
Taylor and Francis
978-1-03-232549-1

Inhaltsverzeichnis

Schlagworte

Weitere Titel der Reihe: Advances in Emerging Markets and Business Operations

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Digital Transformation
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Emerging Trends in Decision Sciences and Business Operations
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Doing Business in Emerging Markets
Progress and Promises
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Promotional Practices and Perspectives from Emerging Markets
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Emerging Trends in Decision Sciences and Business Operations
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Doing Business in Emerging Markets
Progress and Promises
Taylor and Francis, 2021
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