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Promotional Practices and Perspectives from Emerging Markets

Promotional Practices and Perspectives from Emerging Markets

Livre (broché)66.00 CHF
livrable dans env. 10-20 jours

Contenu

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

Informations bibliographiques

mai 2024, 274 Pages, Advances in Emerging Markets and Business Operations, Anglais
Taylor and Francis
978-1-03-232549-1

Sommaire

Mots-clés

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