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Positioning for Advantage
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Positioning for Advantage

Techniques and Strategies to Grow Brand Value
Buch (gebunden)ca. 44.50 CHF
lieferbar in ca. 10-20 Arbeitstagen

Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.

September 2021, ca. 264 Seiten, Englisch
University Presses
978-0-231-18900-2

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