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Place Event Marketing in the Asia Pacific Region
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Place Event Marketing in the Asia Pacific Region

Branding and Promotion in Cities
Herausgegeben von:Cudny Waldemar
Buch (broschiert)ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

Mai 2023, ca. 182 Seiten, Routledge Contemporary Perspectives on Urban Growth, Innovation and Change, Englisch
Taylor and Francis
978-1-03-206101-6

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