Nuanced Account Management
Nuanced Account Management
Driving Excellence in B2B Sales
Von:Bala Shankar
| Includes structured practical tools with implementation bias<div><br></div><div>Elaborates on anecdotes from Asian and Global perspectives</div><div><br></div><div>Presents findings that are applicable across a variety of industries</div><div><br></div> |
Inhalt
<div>This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.<br></div>
Bibliografische Angaben
April 2018, Englisch
PALGRAVE MACMILLAN
9789811083631