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Neuromarketing's Role in Sustainable
Finance

Neuromarketing's Role in Sustainable Finance

This book presents a comprehensive and integrated framework for managing market and liquidity risk in trading and investment portfolios. By combining theoretical rigor with machine learning-driven modeling and empirical validation, it addresses a critical gap in current financial literature: the joint modeling of interdependent risk dimensions through advanced data science techniques.The book bridges the divide between academic theory and real-world practice, demonstrating how machine learning can be systematically applied to model complex risk behaviors, capture regime shifts, and improve portfolio resilience. Traditional risk frameworks often struggle to handle nonlinear, high-dimensional, and heavy-tailed market dynamics. In contrast, this book integrates ML-based optimization techniques—covering liquidity proxies, price impact models, Liquidity-Adjusted Value-at-Risk (LVaR), and regime-switching volatility structures—to offer a more adaptive and robust risk management paradigm. Each chapter offers a balance of quantitative depth and application-oriented insight, enabling readers to connect rigorous research with day-to-day decision-making in risk and portfolio management.Mazin A. M. Al Janabi
 is a distinguished scholar and practitioner in finance, banking, and financial engineering with more than three decades of experience spanning science, technology, and academia. He holds a PhD in Nuclear Engineering from the University of London (UK) and has held senior management roles at ING-Barings and BBVA, including Director of Global Market Risk Management and Head of Trading Risk. A Full Research Professor, he has served at leading institutions such as EGADE Business School (Mexico), United Arab Emirates University, and Al Akhawayn University (Morocco). His research, published in top-tier journals including the 
 European Journal of Operational Research
 , 
 International Review of Financial Analysis
 , and 
 Annals of Operations Research
 , explores market and liquidity risk in both emerging and developed markets. Prof. Al Janabi is also the developer of the “Al Janabi Model” for Liquidity Risk Management, recognized in academic literature for its innovation. As a research fellow at the Economic Research Forum (ERF) and a frequent keynote speaker, he continues to shape contemporary discourse in proprietary trading, market liquidity, and financial risk analytics.

This book presents a comprehensive and integrated framework for managing market and liquidity risk in trading and investment portfolios. By combining theoretical rigor with machine learning-driven modeling and empirical validation, it addresses a critical gap in current financial literature: the joint modeling of interdependent risk dimensions through advanced data science techniques.The book bridges the divide between academic theory and real-world practice, demonstrating how machine learning can be systematically applied to model complex risk behaviors, capture regime shifts, and improve portfolio resilience. Traditional risk frameworks often struggle to handle nonlinear, high-dimensional, and heavy-tailed market dynamics. In contrast, this book integrates ML-based optimization techniques—covering liquidity proxies, price impact models, Liquidity-Adjusted Value-at-Risk (LVaR), and regime-switching volatility structures—to offer a more adaptive and robust risk management paradigm. Each chapter offers a balance of quantitative depth and application-oriented insight, enabling readers to connect rigorous research with day-to-day decision-making in risk and portfolio management.

A Unified Machine-Learning-Compatible Framework for Proprietary Trading, Portfolio Management, and Financial Stability

Quantitative Market and Liquidity Risk Analytics

Equips legal professionals and stakeholders with a clear, authoritative, and practical guide to the UK legal treatment of digital payments and tokenised assets. The Law of Digital Payments explores the evolving landscape of UK financial law as it adapts to innovations in digital finance. With fintech disrupting traditional models of value exchange, legal professionals must navigate complex regulatory challenges concerning digital wallets, open banking APIs, smart contracts, decentralised finance (DeFi), and the treatment of tokenised assets under common law. This work delves into how UK courts and regulators are addressing these innovations. It provides clarity on the current legal treatment of payment tokens, security tokens, cryptoassets and non-fungible tokens (NFTs). It also investigates the impact of the Financial Services and Markets Act 2023, the Bank of England's stance on central bank digital currencies (CBDCs), and how the Payment Services Regulations and E-Money Regulations are applied to innovative business models. Drawing upon regulatory guidance, case law, and international developments, the book is designed to help practitioners, regulators, academics, and financial institutions understand and navigate the complex intersection of law and digital finance. This title is included in Bloomsbury Professional's Banking and Finance Law online service.

The Law of Digital Payments

Palgrave Studies in Technology and Innovation in Africa

Over the past two decades,&nbsp;Southern&nbsp;African countries have gained&nbsp;increasing recognition&nbsp;in&nbsp;global agricultural markets, yet they continue to face significant&nbsp;internal&nbsp;and&nbsp;external&nbsp;challenges. Domestically, low productivity, limited production capacity,&nbsp;and&nbsp;weak trade structures constrain agricultural growth&nbsp;and&nbsp;competitiveness. Externally, restricted access to agricultural finance&nbsp;and&nbsp;modern technologies, together with&nbsp;institutional limitations, further impede progress. Moreover, climate change disproportionately affects farming&nbsp;systems&nbsp;across the region,&nbsp;intensifying vulnerability&nbsp;and&nbsp;food&nbsp;insecurity. This contributed volume brings together scholarly research on&nbsp;sustainable&nbsp;food&nbsp;systems&nbsp;in&nbsp;Southern&nbsp;Africa, key&nbsp;challenges&nbsp;to sustainability,&nbsp;and&nbsp;the policy frameworks shaping the region’s agricultural transformation. It will be of great interest to students and scholars of sustainability, the rural economy, food supply chains and agritech, as well as on business in Africa more broadly.Tanyaradzwa Rukasha
 is an Agriculture Economist who is currently working as a Lecturer&nbsp;in&nbsp;the department of Development Sciences&nbsp;and&nbsp;Policy at Marondera University of Agriculture Sciences&nbsp;and&nbsp;Technology (MUAST), Zimbabwe. Her work experience&nbsp;includes being attached to various capacities within the Agribusiness sector, Academic&nbsp;Institutions&nbsp;and&nbsp;NGOs.
 Brighton Nyagadza
 is a Digital Marketing academic&nbsp;and&nbsp;Deputy Unit of Assessment Lead (Business &amp; Management Studies) at York St. John University, United Kingdom, Fellow of the Higher Education Academy,&nbsp;and&nbsp;Fellow of the Academy of Marketing Science,&nbsp;and&nbsp;Certified Business &amp; Management Educator. He has published widely&nbsp;in&nbsp;reputable books&nbsp;and&nbsp;high impact journals.
 Joseph Muroiwa
 is a Lecturer&nbsp;in&nbsp;the Department of Agricultural Economics, Education&nbsp;and&nbsp;Extension at Bindura University of Science Education (BUSE), Zimbabwe.&nbsp;In&nbsp;addition to academia, he has worked within the banking sector, the Zimbabwe government, the agribusiness sector&nbsp;and&nbsp;NGOs.
 Basil Shumbanhete 
 is a Lecturer in the School of Accounting, Faculty of Commerce, Management and Law, at the University of Namibia. He is currently pursuing a Ph.D. at Chinhoyi University of Technology. He holds an MSc. in Accounting and Finance, an ACCA professional qualification, and is a CIMA student.&nbsp;

Over the past two decades, Southern African countries have gained increasing recognition in global agricultural markets, yet they continue to face significant internal and external challenges. Domestically, low productivity, limited production capacity, and weak trade structures constrain agricultural growth and competitiveness. Externally, restricted access to agricultural finance and modern technologies, together with institutional limitations, further impede progress. Moreover, climate change disproportionately affects farming systems across the region, intensifying vulnerability and food insecurity. This contributed volume brings together scholarly research on sustainable food systems in Southern Africa, key challenges to sustainability, and the policy frameworks shaping the region’s agricultural transformation. It will be of great interest to students and scholars of sustainability, the rural economy, food supply chains and agritech, as well as on business in Africa more broadly.

Innovations and Challenges in Southern Africa

Sustainable Food Systems

Financial Statement Analysis and Security Valuation ISE

Zum Werk Die Blockchain-Technologie gilt als eine der Schlüsseltechnologien des 21. Jahrhunderts. Sie ermöglicht schnellere, günstigere und sicherere Transaktionen von Geld, Wertpapieren und anderen Werten. Die Tokenisierung von Assets eröffnet komplett neue Märkte und Finanzierungsmöglichkeiten. Zwar wurde das Regulierungskorsett für Kryptowerte in den letzten Jahren auf EU-Ebene (MiCAR, DLT-Pilot) sowie im deutschen Recht (eWpG, KMAG) erweitert und ausdifferenziert. Gleichwohl bleiben zentrale Fragen, zum Beisp45666iel die Abgrenzung zum "klassischen" Kapitalmarktrecht oder auch die vertrags- und sachenrechtliche Erfassung, weiterhin unbeantwortet. Aus dem Inhalt: Technische und wirtschaftliche Grundlagen Einführung in die Technologie, Begriffsbestimmungen, wirtschaftliche Bedeutung Kryptowerte im Rechtsverkehr Anwendbares Recht und internationale Zuständigkeit, Rechtsnatur und Übertragung von Token, Verträge über Token, Mining und Staking, Kryptoverwahrung, Verbraucherschutz, zivilprozessuale Fragestellungen, DAO und DeFi, gesellschaftsrechtliche Anwendungsfälle, Kryptowerte und Erbfall Kapitalmarkt- &amp; Bankenrecht Wertpapierbegriff, Primärmarktpublizität, Marktmissbrauchsrecht, Kryptointermediäre und Kryptobörsen, Marktmissbrauchsrecht, Bilanzierung, ESG-Aspekte Compliance und Datenschutz Compliance, Geldwäscheprävention, Datenschutz Steuern und Bilanzierung Steuerrechtliche Behandlung bei Privatanlegern und im Betriebsvermögen, umsatzsteuerrechtliche Besonderheiten Strafrecht Phänomenologie, internationales Strafrecht, Kern- und Nebenstrafrecht, Strafverfahren Vorteile auf einen Blick<ul><li>wissenschaftliche Aufarbeitung</li><li>umfassende Darstellung der rechtlichen Einordnung und Regulierung der Ausgabe von und des Handels mit Kryptowerten</li><li>Handreichung für die Praxis</li></ul> Zielgruppe Für Unternehmensjuristinnen und Unternehmensjuristen, Steuerberaterinnen und Steuerberater, Wissenschaftlerinnen und Wissenschaftler sowie die Anwaltschaft, die im Wirtschaftsrecht tätig ist.

Zum Werk 
 Die Blockchain-Technologie gilt als eine der Schlüsseltechnologien des 21. Jahrhunderts. Sie ermöglicht schnellere, günstigere und sicherere Transaktionen von Geld, Wertpapieren und anderen Werten. Die Tokenisierung von Assets eröffnet komplett neue Märkte und Finanzierungsmöglichkeiten.
 
 Zwar wurde das Regulierungskorsett für Kryptowerte in den letzten Jahren auf EU-Ebene (MiCAR, DLT-Pilot) sowie im deutschen Recht (eWpG, KMAG) erweitert und ausdifferenziert. Gleichwohl bleiben zentrale Fragen, zum Beisp45666iel die Abgrenzung zum "klassischen" Kapitalmarktrecht oder auch die vertrags- und sachenrechtliche Erfassung, weiterhin unbeantwortet.
 Aus dem Inhalt: 
 Technische und wirtschaftliche Grundlagen
 
 Einführung in die Technologie, Begriffsbestimmungen, wirtschaftliche Bedeutung
 
 Kryptowerte im Rechtsverkehr
 
 Anwendbares Recht und internationale Zuständigkeit, Rechtsnatur und Übertragung von Token, Verträge über Token, Mining und Staking, Kryptoverwahrung, Verbraucherschutz, zivilprozessuale Fragestellungen, DAO und DeFi, gesellschaftsrechtliche Anwendungsfälle, Kryptowerte und Erbfall
 
 Kapitalmarkt- &amp; Bankenrecht
 
 Wertpapierbegriff, Primärmarktpublizität, Marktmissbrauchsrecht, Kryptointermediäre und Kryptobörsen, Marktmissbrauchsrecht, Bilanzierung, ESG-Aspekte
 
 Compliance und Datenschutz
 
 Compliance, Geldwäscheprävention, Datenschutz
 
 Steuern und Bilanzierung
 
 Steuerrechtliche Behandlung bei Privatanlegern und im Betriebsvermögen, umsatzsteuerrechtliche Besonderheiten
 
 Strafrecht
 
 Phänomenologie, internationales Strafrecht, Kern- und Nebenstrafrecht, Strafverfahren
 Vorteile auf einen Blick<ul><li>wissenschaftliche Aufarbeitung</li><li>umfassende Darstellung der rechtlichen Einordnung und Regulierung der Ausgabe von und des Handels mit Kryptowerten</li><li>Handreichung für die Praxis</li></ul> Zielgruppe 
 Für Unternehmensjuristinnen und Unternehmensjuristen, Steuerberaterinnen und Steuerberater, Wissenschaftlerinnen und Wissenschaftler sowie die Anwaltschaft, die im Wirtschaftsrecht tätig ist.

Blockchain, Tokenisierung, Initial Coin Offerings

Rechtshandbuch Kryptowerte

Sustainable Narratives and Visions of Change

Remaking Fashion Media

A personal and systemic roadmap to overcoming financial trauma and building wealth In What Color is Your Money?: Healing Financial Trauma, Building Wealth, and Realizing the American Dream, Yemi Rose, founder of OfColor, intertwines his personal story with a critique of systemic financial oppression. Rose draws on his experience helping workers of color with their financial health to offer a roadmap toward economic liberation and justice. Rose explores the psychological toll of structural inequality on personal financial behavior, addressing how race-specific financial trauma shapes money decisions. The book connects historical policy failures with present-day wealth disparities and provides actionable strategies for readers seeking to heal their relationship with money while confronting the systems that perpetuate inequity across communities of color. Readers will also find: <ul> <li>An exploration of how systemic racism shaped financial institutions and created persistent barriers to wealth accumulation for communities of color</li> <li>Strategies for identifying and healing race-specific financial trauma that influences everyday money decisions and long-term wealth-building behaviors</li> <li>Insights drawn from Rose's development of Prudential's Financial Wellness Census research project and related initiatives for underserved consumers</li> <li>Practical guidance connecting personal financial behavior with structural inequality to help readers build wealth despite systemic obstacles</li> <li>A framework for pursuing economic justice that addresses both individual financial wellness and broader community wealth-building strategies</li> </ul> Written for workers of color, financial wellness professionals, HR leaders, and anyone seeking to understand how race shapes wealth outcomes, What Color is Your Money? provides a framework that connects personal financial healing with systemic change toward closing the racial wealth gap.

Healing Financial Trauma, Building Wealth, and Realizing the American Dream

What Color is Your Money?

Platform Supply Chains in the AI Era

This open access book provides a systematic and in-depth analysis of the critical risks inherent in modern platform-based supply chains. Employing rigorous analytical methods, including game theory and advanced, computationally efficient simulation techniques, it delves into three core areas: operational risks, information and data risks, and quality and compliance risks. The book moves beyond traditional supply chain paradigms to address challenges unique to the platform economy. This includes the strategic threat of platforms using seller data to launch competing products, the complex trade-offs in managing third-party product quality, the impact of reactive capacity on quality decisions, and the challenge of optimizing inventory across networks of unprecedented scale. It is an essential resource for graduate students, academic researchers, and advanced practitioners in the fields of operations management, supply chain management, and information systems. The content is suitable for readers with a graduate-level understanding of these disciplines.

This open access book provides a systematic and in-depth analysis of the critical risks inherent in modern platform-based supply chains. Employing rigorous analytical methods, including game theory and advanced, computationally efficient simulation techniques, it delves into three core areas: operational risks, information and data risks, and quality and compliance risks. The book moves beyond traditional supply chain paradigms to address challenges unique to the platform economy. This includes the strategic threat of platforms using seller data to launch competing products, the complex trade-offs in managing third-party product quality, the impact of reactive capacity on quality decisions, and the challenge of optimizing inventory across networks of unprecedented scale.
 
 It is an essential resource for graduate students, academic researchers, and advanced practitioners in the fields of operations management, supply chain management, and information systems. The content is suitable for readers with a graduate-level understanding of these disciplines.

Risk Management

Platform Supply Chains 5

This book is the first investigation of the relationship between EU digital sovereignty and sustainability strategies. It maps the ambitions and limitations of EU digital strategic autonomy and explores the structural challenges underlying its relationship with its green transition objectives in the context of the ongoing wars in neighbouring European countries and the consequent tensions in the EU energy sector. The EU is racing to achieve technological independence from third countries and foreign multinational companies to protect its digital sovereignty and preserve its fundamental rights. In the EU, digitalisation and the green transformation are seen as twin transitions. Yet, EU digital sovereignty strategies have a significant environmental cost. Reaching a status of strategic autonomy of the EU at the level of digital infrastructures, products, services and data implies higher energy consumption and exploitation of natural resources. Moreover, the geopolitical tensions following the Russian invasion of Ukraine have provoked an unprecedented energy crisis, which is affecting EU economies and impacting objectives of the twin transitions. The book offers an interdisciplinary analysis of the major EU regulatory and policy instruments in this field, providing an invaluable guide for academics, practitioners, and policymakers navigating the complex issues of preserving digital sovereignty and addressing climate change in times of war and energy crisis.

EU Challenges in Times of War and Energy Crisis

Digital Sovereignty and the Green Transition

FROM THE SUNDAY TIMESBESTSELLING AUTHOR OF MONEY: A USER'S GUIDEWe vow for richer for poorer. We sacrifice for our children, we give back to our parents. Because in true love and family matters, money's irrelevant and it would be terrible to suggest otherwise. Right?So why - in the privacy of the therapy room - does money emerge as one of the biggest causes of tension for modern couples? Why is it cited as the major factor in family estrangement between parents, children, and siblings? Why is there a trend for the 'Bank of Mum and Dad' to go to court to retrieve loans they regret handing over?In MONEY: A USER'S GUIDE, Laura showed us how to save into a pension and understand investment. This time, she delves into the really complex stuff - a non-judgemental examination of whether there is a "right" way to share our money with those we love, and what everyone else does behind closed doors. A book that none of us want to admit we need.How do you decide who picks up the bill, or what goes in the joint account? Is your partner being generous or controlling? Is this house mine if your parents paid most of the deposit? How much are you prepared to spend to have a baby? When should we give money to our kids, our mum and dad, our siblings, our community? Should they pay us back? What does everyone else do? Why don't we know? And why does it feel so agonisingly awkward to ask?This is a book of personal finance advice told through real stories about other people's modern money and relationship dilemmas.Laura speaks to financial advisers and wealth managers, marriage counsellors and matchmakers, philosophers, religious leaders, funeral directors and divorce lawyers, to get to the bottom of the questions that can be much more fundamental to our wealth and happiness than where to put our savings.

We vow for richer for poorer. We sacrifice for our children, we give back to our parents. Because in true love and family matters, money's irrelevant and it would be terrible to suggest otherwise. Right?

Neuromarketing's Role in Sustainable Finance

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