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cover

National Brands and Global Markets

An Historical Perspective
Buch (broschiert)66.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Inhalt

Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of 'Made in' can be used to shed light on society at large.

Bibliografische Angaben

November 2024, 248 Seiten, Perspectives in Economic and Social History, Englisch
Taylor and Francis
978-0-367-76268-1

Inhaltsverzeichnis

Schlagworte

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