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Museum Membership Innovation

Unlocking Ideas for Audience Engagement and Sustainable Revenue

Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation.

April 2020, ca. 264 Seiten, gebunden, Englisch
Rowman & Littlefield
978-1-5381-1472-8

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