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Benjamin Musaka

Masse Monétaire et Niveau Général des Prix en RDC

Schritt für Schritt

Das Lehrbuch bietet einen verständlichen Überblick über das spannende Thema Marketing. Schritt für Schritt führt es in die wichtigsten Grundlagen des Marketings ein: Marktforschung, Konsumentenverhalten, Strategisches Marketing, Produkte und Programme, Marken, Preise und Konditionen, Vertrieb und Kommunikation.
Die aktuelle Ausgabe wurde umfassend überarbeitet und durch zahlreiche aktuelle Beispiele ergänzt. Zudem wurden relevante neue Themen des Digitalen Marketings wie App-Marketing, Retail Media, KI-gestütztes Marketing und Digitales Pricing hinzugefügt.
Eine klare Struktur mit zahlreichen Aufzählungen, Schaubildern und Übersichten sorgt dafür, dass schnell ein Verständnis für Marketing entwickelt wird. Viele realistische Beispiele aus unterschiedlichsten Branchen ermöglichen den sofortigen Transfer der Marketing-Theorie in die Praxis.

utb+: Begleitend zum Buch steht ein E-Learning-Kurs mit 300 Fragen und Antworten zur umfangreichen Lernstandskontrolle zur Verfügung. Erhältlich über utb.de.

Arbeitsbuch mit eLearning-Kurs

Marketing Schritt für Schritt

An award-winning economic journalist on why the US dollar is positioned to maintain global primacy—and what that means for America and the world &nbsp; “Magisterial.”—Edward Chancellor, Reuters &nbsp; Prophecies that the dollar will lose its status as the world’s dominant currency have echoed for decades—and are increasing in volume. Cryptocurrency enthusiasts claim that Bitcoin or other blockchain-based monetary units will replace the dollar. Foreign policy hawks warn that China’s renminbi poses a lethal threat to the greenback. And sound money zealots predict that mounting US debt and inflation will surely erode the dollar’s value to the point of irrelevancy. &nbsp; Contra the doomsayers, Paul Blustein shows that the dollar’s standing atop the world’s currency pyramid is impregnable, barring catastrophic policy missteps by the US government. Recounting how the United States has wielded the dollar to impose devastating sanctions against adversaries, Blustein explains that although targets such as Russia have found ways to limit the damage, Washington’s financial weaponry will retain potency long into the future. His message, however, is that America must not be complacent about the dollar; the great power that its supremacy confers comes with commensurate responsibility.

The Past and Future of the World's Dominant Currency

King Dollar

Why do we use eighty-year-old metrics to understand today’s economy? The ways that statisticians and governments measure the economy were developed in the 1940s, when the urgent economic problems were entirely different from those of today. In The Measure of Progress, Diane Coyle argues that the framework underpinning today’s economic statistics is so outdated that it functions as a distorting lens, or even a set of blinkers. When policymakers rely on such an antiquated conceptual tool, how can they measure, understand, and respond with any precision to what is happening in today’s digital economy? Coyle makes the case for a new framework, one that takes into consideration current economic realities. Coyle explains why economic statistics matter. They are essential for guiding better economic policies; they involve questions of freedom, justice, life, and death. Governments use statistics that affect people’s lives in ways large and small. The metrics for economic growth were developed when a lack of physical rather than natural capital was the binding constraint on growth, intangible value was less important, and the pressing economic policy challenge was managing demand rather than supply. Today’s challenges are different. Growth in living standards in rich economies has slowed, despite remarkable innovation, particularly in digital technologies. As a result, politics is contentious and democracy strained. Coyle argues that to understand the current economy, we need different data collected in a different framework of categories and definitions, and she offers some suggestions about what this would entail. Only with a new approach to measurement will we be able to achieve the right kind of growth for the benefit of all.

Counting What Really Matters

The Measure of Progress

Contributions to Economics

Impacts of Price Elasticities, Saving, and Inflation

Studies in the Internal Structure of Consumption

The Princeton Economic History of the Western World

A study of the changes in wealth and its distribution in nineteenth- and twentieth-century Paris that maps the interplay among wealth, inequality, and welfare Successful economies sustain capital accumulation across generations, and capital accumulation leads to large increases in private wealth. In this book, Gilles Postel-Vinay and Jean-Laurent Rosenthal map the fluctuations in wealth and its distribution in Paris between 1807 and 1977. Drawing on a unique dataset of the bequests of almost 800,000 Parisians, they show that real wealth per decedent varied immensely during this period while inequality began high and declined only slowly. Parisians’ portfolios document startling changes in the geography and types of wealth over time. Postel-Vinay and Rosenthal’s account reveals the impact of economic factors (large shocks, technological changes, differential returns to wealth), political factors (changes in taxation), and demographic and social factors (age and gender) on wealth and inequality. Before World War I, private wealth was highly predictive of other indicators of welfare, including different forms of human capital, age at death, and access to local public goods. After World War I, public intervention reduced—but did not eliminate—the strong connection between wealth inequality and other forms of inequality. Over the two centuries covered, Paris and its wealth were on the vanguard of economic and social change that affected the rest of the country a generation later.

Two Hundred Years of Wealth and Inequality in Paris

A Capital’s Capital

Freiburger Schriften zur Finanzwissenschaft und Wirtschaftspolitik

Eine Diskussion verschiedener Anwendungsfelder und Replikationen mithilfe der Glücksatlas-Daten aus Deutschland

Glücksorientierte Wirtschaftspolitik?

“If you read just one book about economics, make it Andrew Leigh's clear, insightful, and remarkable (and short) work.” —Claudia Goldin, recipient of the 2023 Nobel Prize in Economics and Henry Lee Professor of Economics at Harvard UniversityA sweeping, engrossing history of how economic forces have shaped the world—all in under 200 pagesOne of The Economist's Best Books of the YearIn How Economics Explains the World, Harvard-trained economist Andrew Leigh presents a new way to understand the human story. From the dawn of agriculture to AI, here is story of how ingenuity, greed, and desire for betterment have, to an astonishing degree, determined our past, present, and future.&nbsp;This small book indeed tells a big story. It is the story of capitalism – of how our market system developed. It is the story of the discipline of economics, and some of the key figures who formed it. And it is the story of how economic forces have shaped world history. Why didn’t Africa colonize Europe instead of the other way around? What happened when countries erected trade and immigration barriers in the 1930s? Why did the Allies win World War II? Why did inequality in many advanced countries fall during the 1950s and 1960s? How did property rights drive China’s growth surge in the 1980s? How does climate change threaten our future prosperity? You’ll find answers to these questions and more in How Economics Explains the World.“Can a short book survey the full history of something so vast and remain readable? To find out, read How Economics Explains the World, by Andrew Leigh. In simple, clear language—and less than 200 pages—it does exactly what its title promises. … Leigh canters through the history of human progress, pausing briefly to explain the economic forces and ideas that drove it forward. … Along the way, readers meet the big economic thinkers who sought to explain these forces. Both finance aficionados and mere novices will read, savour and return to this book.” –The Economist, “The Best New Books to Read about Finance”

“If you read just one book about economics, make it Andrew Leigh's clear, insightful, and remarkable (and short) work.” —Claudia Goldin, recipient of the 2023 Nobel Prize in Economics and Henry Lee Professor of Economics at Harvard UniversityA sweeping, engrossing history of how economic forces have shaped the world—all in under 200 pagesOne of The Economist's Best Books of the YearIn How Economics Explains the World, Harvard-trained economist Andrew Leigh presents a new way to understand the human story. From the dawn of agriculture to AI, here is story of how ingenuity, greed, and desire for betterment have, to an astonishing degree, determined our past, present, and future.&nbsp;This small book indeed tells a big story. It is the story of capitalism – of how our market system developed. It is the story of the discipline of economics, and some of the key figures who formed it. And it is the story of how economic forces have shaped world history. Why didn’t Africa colonize Europe instead of the other way around? What happened when countries erected trade and immigration barriers in the 1930s? Why did the Allies win World War II? Why did inequality in many advanced countries fall during the 1950s and 1960s? How did property rights drive China’s growth surge in the 1980s? How does climate change threaten our future prosperity? You’ll find answers to these questions and more in How Economics Explains the World.“Can a short book survey the full history of something so vast and remain readable? To find out, read How Economics Explains the World, by Andrew Leigh. In simple, clear language—and less than 200 pages—it does exactly what its title promises. … Leigh canters through the history of human progress, pausing briefly to explain the economic forces and ideas that drove it forward. … Along the way, readers meet the big economic thinkers who sought to explain these forces. Both finance aficionados and mere novices will read, savour and return to this book.” –The Economist, “The Best New Books to Read about Finance”

A Short History of Humanity

How Economics Explains the World

Der Ökonom Daniel Stährlegt eine fundierte Kritik an der Übermachtseiner eigenen Disziplin und deren Einfluss auf die Politik und unser Zusammenleben vor.Ökonomen und Ökonominnen sitzen im Zentrum der Macht, beraten Regierungen und Unternehmen, lenken die Geschicke von Staaten und Institutionen. Ihr gigantischer Einfluss erstreckt sich von der Politik bis in unsere Privatsphäre, sie bestimmen die Höhe unseres Lohns und unser Match auf der Dating App. Ob in der Klimakatastrophe oder der Pandemie: Weltweit legen wir unser Vertrauen in eine faktenfreie Wissenschaft, die kein Konzept von Moral oder Gerechtigkeit kennt - und das kostet Menschenleben. Daniel Stähr legt eine überfällige Intervention aus den eigenen Reihen vor, die zeigt: Es könnte auch ganz anders sein.'Differenziert und souverän erzählt Daniel Stähr von der Übermacht der Ökonomen. Sorgfältig legt er Ideologien frei, wo absolute Objektivitätsansprüche wuchern, und führt uns nebenher äußerst unterhaltsam durch die Geschichte der Wirtschaftswissenschaften.' Theresia Enzensberger

Der 
 Ökonom Daniel Stähr 
 legt eine fundierte Kritik an der 
 Übermacht 
 seiner eigenen Disziplin und deren 
 Einfluss auf die Politik
 und unser Zusammenleben vor.
 
 Ökonomen und Ökonominnen sitzen im 
 Zentrum der Macht
 , beraten Regierungen und Unternehmen, lenken die Geschicke von Staaten und Institutionen. Ihr gigantischer Einfluss erstreckt sich 
 von der Politik bis in unsere Privatsphäre
 , sie bestimmen die 
 Höhe unseres Lohns
 und unser Match auf der Dating App. Ob in der Klimakatastrophe oder der Pandemie: Weltweit legen wir unser Vertrauen in eine 
 faktenfreie Wissenschaft
 , die kein Konzept von Moral oder Gerechtigkeit kennt – und das 
 kostet Menschenleben
 . Daniel Stähr legt eine überfällige 
 Intervention aus den eigenen Reihen
 vor, die zeigt: Es könnte auch ganz anders sein.
 
 »
 Differenziert und souverän
 erzählt Daniel Stähr von der 
 Übermacht der Ökonomen
 . Sorgfältig legt er Ideologien frei, wo absolute Objektivitätsansprüche wuchern, und führt uns nebenher äußerst unterhaltsam durch die Geschichte der Wirtschaftswissenschaften.« Theresia Enzensberger

Wie Ökonomen unsere Zukunft verspielen | Ein Debattenbuch aus der eigenen Zunft

Die neuen Propheten

Hello, and welcome to Planet Money! Millions of listeners trust the world's leading economics podcast to explain the mysterious inner workings of the global economy and the forces that affect nearly every decision we make. Through expert research and delightful stories the Planet Money hosts help everyone see the world like an economist. In this first-ever book, Alex Mayyasi and the Planet Money team present brand-new stories and insights gathered from more than a decade of reporting to explain whether AI might help you or replace you, demystify dating markets and show how pro sports' "dumbest" contract reveals the secret to building wealth. Taking readers on adventures to a smartphone factory in Patagonia, a raisin cartel in California and an Indigenous reservation that might just solve the housing crisis, Planet Money shows how economics shapes our world and how we can harness key principles to make our own lives a little richer.

A Guide to the Economic Forces That Shape Your Life

Planet Money

A 2,500-year history of international currencies that reveals new insights about the future of the U.S. dollar—as well as crypto and central bank digital currencies Doubts about the international dominance of the dollar are only growing amid worries about tariffs, political dysfunction, and fraying international alliances. Will the dollar continue to reign supreme? In Money Beyond Borders, the leading authority on international currencies, Barry Eichengreen, puts the dollar’s prospects in deep historical perspective by chronicling the entire history of cross-border currencies, from the invention of coins in the seventh century BCE to the cryptocurrencies of today and the central bank digital currencies of tomorrow. Money Beyond Borders recounts how Greek and Roman coins became the first true international currencies. It tells how the Florentine gold florin became the “greenback of the Renaissance,” and how it was succeeded by Spanish silver and a Dutch fiat currency. The book explains why the British pound dominated the international economy in the nineteenth century, why the dollar rose to the top during World War II, and why the dollar has survived predictions of the imminent loss of its preeminence since the 1970s. The long history of international currencies shows that the same factors that encourage their widespread use eventually lead to their abandonment. Money Beyond Borders makes a powerful case that the dollar is now on the downside of this cycle, and it considers who the winners and losers will be when there is flight away from the greenback. Revealing important patterns in the life cycles of international currencies over the past 2,500 years, the book offers valuable lessons and insights about how currencies rise—and why they fall.

Global Currencies from Croesus to Crypto

Money Beyond Borders

The Story of the Global Economy in One Ship

Empty Vessel

Great Thinkers in Economics

“This masterly intellectual biography finally reveals the profile of the economist who Samuelson described as the ‘elusive figure who hides in the preface of Cambridge books’. It is a must read for anyone interested in the Cambridge tradition in economics and in one of its more important protagonists.”
— Maria Cristina Marcuzzo, Sapienza, Università di Roma and Accademia Nazionale dei Lincei.
“A long-awaited intellectual biography of one the most ubiquitous yet cautious and discrete Cambridge economists, and based on an admirable knowledge of unpublished archives and correspondence. Scrupulously fair with his treatment of Kahn, the author offers an extremely well-balanced appreciation of the progressive fragmentation of the Cambridge tradition.”
—Pascal Bridel, Centre Walras-Pareto, Université de Lausanne, Switzerland.
“Paolo Paesani’s readable and richly-documented intellectual biography of the great Cambridge economist Richard Kahn is an indispensable contribution to understanding three major developments in 20th century economics: Keynes’s revolutionary breakthrough in macroeconomics, the emergence of imperfect competition, and Post-Keynesian growth and development theory.”
—Robert Dimand, Professor of Economics, Brock University, Ontario, Canada.
This book is the first comprehensive intellectual biography of Richard F. Kahn. It focuses on the development of his ideas, their cultural and political context, and his influence during one of the most interesting periods for the development of economics in the 20th century. Particular attention is paid to Kahn’s work on the theory of imperfect competition, liquidity preference and speculation, inflation and unemployment. Kahn’s connection with Marshallian economics, his relationship with Keynes, and his role in the development of the post-Keynesian economics at Cambridge are also discussed.
Richard F. Kahn: An Intellectual Biography highlights Richard F. Kahn’s contribution to post-war macroeconomic theory and policy. It will be relevant to students and researchers interested in economics, economic policy and the history of economic thought.
Paolo Paesani is Full Professor of History of Economic Thought at the University of Rome Tor Vergata.

This book is the first comprehensive intellectual biography of Richard F. Kahn. Focusing on the development of his ideas, their cultural and political context, and his influence on academia and economic policy, it presents a complete and representative study of Kahn.&nbsp;Particular attention is paid to his work on the theory of imperfect competition, liquidity preference and speculation, inflation and unemployment, and macroeconomics more generally. Kahn’s connections with Marshallian economics, his relationship with Keynes, and his role in the development of post-Keynesian economics at Cambridge are also discussed.Richard F. Kahn: An Intellectual Biography
 &nbsp;highlights Richard F. Kahn’s contribution to post-war macroeconomic theory and policy. It will be relevant to students and researchers interested in&nbsp;economics, economic policy and the history of economic thought.

An Intellectual Biography

Richard F. Kahn

Masse Monétaire et Niveau Général des Prix en RDC

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