Inhalt
"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--
Bibliografische Angaben
März 2025, ca. 384 Seiten, Paperback, Englisch
Bloomsbury
978-1-350-32789-4