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Marketing Planning for the Pharmaceutical Industry
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Marketing Planning for the Pharmaceutical Industry

Buch (gebunden)ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.

April 1999, ca. 168 Seiten, Englisch
Taylor and Francis
978-0-566-08112-5

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