Marketing Inside: How the World's Leading Brands Structure for Agility, Creativity, and Impact

The last ten years have rewritten more marketing rules than the hundred before them combined. Today, it's not enough to be creative--you need to be structured for it. Not enough to have data--you need to know how to make decisions with it. Not enough to have agencies--you need to know when to bring the thinking in-house.

In Marketing Inside, Greg Paull--cofounder of global consultancy R3--gives you a front-row seat to how leading brands build marketing that matters. From Coca-Cola and L'Oréal to Mastercard, this book reveals how leading organizations are re-engineering their marketing ecosystems for speed, scale, and sustained impact. This isn't about theory--it's about doing.

You'll see how marketing leaders are rethinking team design, governance models, and agency partnerships. And you'll discover why the smartest CMOs are turning creativity from a department into company-wide habits. Marketing Inside is a wake-up call, a field manual, and a blueprint for marketing that matters.

If you want to make marketing your company's growth engine--not just its communications arm--this is your playbook. Because in today's world, the best marketers aren't looking for better agencies. They're building better organizations. And they're doing it from the inside out.