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Heinsohn A: Marketing in the Age of AI

Marketing in the Age of AI

The Intelligent Influence Machine

The Art Law Library

This open access book investigates the role played by copyright on the digitisation of cultural heritage from three angles: the theoretical differences between cultural property law and copyright; a comparative analysis of the EU, UK, and US; and analysis of current practices and concerns, based on empirical research. As heritage digitisation projects become increasingly common for purposes such as preservation and access, the impact of copyright is also becoming more problematic. In order to provide a full and current picture of the copyright problem, the book first introduces the reader to the debates on the scope and ownership of cultural heritage and provides an overview of the copyright implications of the digitisation process and newer uses, including 2D and 3D scanning; virtual and augmented reality; text and data mining; and artificial intelligence. The author then divides the main critical analysis into three parts, referred to as the 'clashes with copyright'. The first, clash in theory, lies between cultural property law and copyright justification theories. The second clash is in the different legal approaches to digitising in-copyright, public domain, orphan, out-of-commerce and unpublished works in the chosen jurisdictions, focusing on the relevant rights and defences. The third clash is in the interests of stakeholders, based on public reactions to existing projects and cases, supported by interviews with heritage professionals engaging in digitisation. By placing itself in this particular intersection of law, heritage, and technology, the book will be of interest to both intellectual property academics and cultural heritage professionals. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

Clashes with Copyright Law

Digitising Cultural Heritage

Why are technology projects so prone to failure? Every year, global businesses waste over $2 trillion on failed technology projects. If your multi-million dollar ERP, CRM, or Digital Transformation initiative is spiraling toward missed deadlines and widespread user resistance, the core problem is not the software-it's your organization's foundation.LAST CHANCE TO LAUNCH: How Leaders Rescue ERP, CRM, and Digital-Transformation Projects From the Edge of Failure is the essential playbook for executives, project managers, and consultants ready to face the truth: Technology doesn't fix a broken organization; it only magnifies how broken it is.Drawing on cautionary, real-life project rescue scenarios, this book is a deep dive into the four core problems that consistently derail enterprise systems, shifting the focus from technical fixes to managing people and process:The Human Element: Overcome the psychological resistance that cripples user adoption and causes digital failure.
Misaligned Expectations: Close the gap between leadership's vision of instant efficiency and the operational reality on the ground.
Organizational Dynamics: Dismantle departmental silos, manage power struggles, and eliminate the toxic workarounds that facilitate dysfunction.
Complexity Management: Simplify scope and define clear decision-making frameworks to prevent projects from stalling under their own weight.


Inside, you will find proven, field-tested methodologies. You will learn how to:Lay the proper groundwork before project initiation to ensure setup for success.
Craft a Project Bill of Rights to establish psychological safety and honest communication.
Write clear requirements that prevent critical, often overlooked, issues from sinking your implementation.
Implement a framework for sustained adoption, effective training, and continued reskilling of your team.


Don't let your transformation become another monument to failure. LAST CHANCE TO LAUNCH provides the intentionality and rigor required to transform implementation challenges into lasting operational excellence. Use this playbook to secure your project launch today.

How Leaders Rescue ERP, CRM, and Digital-Transformation Projects from the Edge of Failure

Last Chance to Launch

AI Economics: Growth, Organization, and Society in the Age of Intelligence is a comprehensive exploration of how artificial intelligence is not merely a technological tool but a civilization-level paradigm shift that rebuilds business and growth paradigms from the ground up.The central thesis of the book is the collapse of intelligence costs. The author argues that human history has seen three decisive cost leaps: the collapse of physical costs via the steam engine, the collapse of information costs via the internet, and now the collapse of intelligence costs via AI.

Growth, Organization, and Society in the Age of Intelligence

Artificial Intelligence Economics

This book is the first investigation of the relationship between EU digital sovereignty and sustainability strategies. It maps the ambitions and limitations of EU digital strategic autonomy and explores the structural challenges underlying its relationship with its green transition objectives in the context of the ongoing wars in neighbouring European countries and the consequent tensions in the EU energy sector. The EU is racing to achieve technological independence from third countries and foreign multinational companies to protect its digital sovereignty and preserve its fundamental rights. In the EU, digitalisation and the green transformation are seen as twin transitions. Yet, EU digital sovereignty strategies have a significant environmental cost. Reaching a status of strategic autonomy of the EU at the level of digital infrastructures, products, services and data implies higher energy consumption and exploitation of natural resources. Moreover, the geopolitical tensions following the Russian invasion of Ukraine have provoked an unprecedented energy crisis, which is affecting EU economies and impacting objectives of the twin transitions. The book offers an interdisciplinary analysis of the major EU regulatory and policy instruments in this field, providing an invaluable guide for academics, practitioners, and policymakers navigating the complex issues of preserving digital sovereignty and addressing climate change in times of war and energy crisis.

EU Challenges in Times of War and Energy Crisis

Digital Sovereignty and the Green Transition

To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge premium prices to thousands of eager subscribers. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes by analysing the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button. Useful reading for the general reader and for students and researchers involved with business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

Traditionally, the presence of pornography in American society has been mediated by two primary factors: legal restrictions and the relatively high cost of the product. The degree of legal restrictions on adult material has varied from era to era and community to community, but the porn premium has remained relatively constant. Given this, these should be heady days for adult business owners. Thanks to the Internet, distribution costs are virtually nil and even the most hardcore content is easily accessible in the smallest coastal hamlet and most rural farmhouse in America. Adult industry balance sheets should be bulging with profit. But in reality, far from it. The World Wide Web has completely eradicated both the legal restrictions and premium cost that used to govern adult industry economics. To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge thousands of eager subscribers premium prices. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes with a detailed analysis of the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button.Accessible to the general reader, this book will appeal to those who want to know more about the adult entertainment industry in America and will prove useful reading for students and researchers involved with a wide variety of academic disciplines including business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

The Pornography Business

This book is based on 30 years of hands-on experience running P&amp;Ls across markets and building brands the unglamorous way, the way that works. The ideas are simple, often hard to execute, and focused on building something that lasts.


If that resonates, you won't regret spending your money and time.



I have known Mahijeet since 2010 - initially as a client and now as a trusted friend. His journey, principles, and practices deserve to be documented, and believe this book will serve as a powerful guide for anyone who aspires to lead with authenticity and build organisations that stand the test of time. The unique company culture he built, uncommon and often unheard of, is reflected in the loyalty of both his employees and clients.

The Mahi Way - Choosing Right Over Popular

edition suhrkamp

Was kommt danach?

Liberale Demokratie ohne Zukunft

Prince Ankoma is an economist and development researcher whose work integrates monetary theory, innovation economics, and development analysis to address structural challenges in modern economies. His research advances macroeconomic theory by rethinking the relationship between money, prices, and output under conditions of technological change, digitalization, and innovation-driven growth.
In The Innovation-Augmented Exchange Equation: Rethinking Money, Prices, and Output in the Digital Era, Prince extends the classical quantity theory of money by explicitly incorporating innovation and digital productivity into the exchange framework. This contribution offers a theoretical explanation for observed divergences between monetary expansion, inflation, and real output in contemporary economies, particularly in environments characterized by rapid technological diffusion and intangible capital formation.
Alongside his monetary work, Prince examines labor market distortions, youth unemployment, and migrant marginalization through the lens of macro-development linkages. His concept of "development hazard" captures the systemic spillover effects of persistent unemployment and exclusion on productivity, fiscal sustainability, and long-run growth. By combining monetary modeling with applied econometrics, his research bridges macroeconomic theory, labor economics, and development policy. With a particular focus on African economies and migrant-receiving countries, Prince's work contributes to policy-relevant debates on monetary transmission, innovation-led growth, inclusive labor markets, and sustainable development in the digital era. His research has been submitted to leading development journals, including World Development perspective.

Modeling the Spillover Effects of Migrant Youth Marginalization in Host Economie

Development Hazard

Boost your AI quotient for AI-ready leadership.Most leaders know that AI can deliver efficiency gains, making it a company priority in a challenging business environment. But the pace of change is outstripping their ability to adapt. More than 75% of leaders report that AI is creating challenges they have never faced before and these new challenges, anxieties and uncertainty about the future are creating a 'readiness gap'.AI-Q, your AI Quotient, is both a new metric for assessing readiness and a framework for building it. Use the AI-Q MAP (Mindset, Abilities and Practices) to: <ul> <li> assess where you are today </li> <li> identify the critical gaps, and </li> <li> build the leadership and organizational capabilities you need to ensure your AI investments deliver returns. </li> </ul>Futurist and economist Athena Peppes draws on research from leading institutions and expert interviews to offer a new approach to AI-readiness, the new critical leadership capability in the human+AI era.

The new leadership imperative for the Human+AI era

AI-Q

What if the greatest threat to America isn't a missile but a strategy?

Written by a team of real researchers and strategic advisors, this 367-page book offers a comprehensive, human-curated account of China's rise and what it means for America's future.
 
With 23 insightful chapters and nearly 500 citations, including congressional reports, this book offers a sweeping, well-researched account of China-U.S. relations, connecting pivotal historical moments to today's most pressing challenges. China's rise isn't accidental-it's a calculated, long-term plan to shift global power while America bears the cost.
 
In this urgent exposé, eye-opening book, the authors reveal how the Chinese Communist Party is using trade policy, tech theft, and geopolitical strategy to undermine U.S. leadership, fuel a semiconductor war, and tilt the global economy in its favor. Whether you're worried about where your medicines are made, why your industry is shrinking, or what China's next move might be, this book delivers a clear, no-spin account of the mounting crisis between the world's two superpowers.

Key Topics Explored in China's Secret Strategy:China's economic history from the Qing dynasty to the present
US-China relations and the digital Cold War
Economic warfare and national security strategy
The global chip war and China's semiconductor ambitions
Belt and Road Initiative's hidden geopolitical goals
Trade war consequences for U.S. workers and industries
Human rights and global reactions
Food and drug safety risks from U.S.-China trade



Why This Book Matters:
Packed with investigative insights and clear analysis, China's Secret Strategy goes beyond headlines to expose the long-game tactics Beijing uses to gain influence across the globe-often at&amp;

How China's Rise Costs America (Economic History, Geopolitics, Human Rights, Chip War, Trade War, New Cold War, and Food & Drug Safety)

China's Secret Strategy

Are you working in the right place for you? Is the business model of the company you are working for going to be able to provide you with the selection of career opportunities you deserve?
Or, are you looking to invest your hard-earned dollars saved in companies positioned for success?
Or, are you a CEO curious in finding out how great businesses out there work in order to help you attract top talent and enjoy more prosperity?
 
 FIND OUT!
 
 
So much Noise in the world...
So much change and disruption in the world...
Yet, some businesses just seem to flourish and continue to succeed. Look at their SECRETS BELOW THE SURFACE to find these gems.
 That is where you want to work!
 That is where you want invest!
 
In this book, I will describe the top 10 business models that I uncovered over my career in the financial world. They uncover the secret inner workings of companies in ways that management may not even realize. Arming you with this knowledge will help you distinguish between one company that is simply limping along with no long-term business plan, and another that is seemingly similar on the surface but is very different and very powerful underneath. You should seek out these powerful companies to work for and to invest in. They provide their employees with countless more opportunities for career growth, and they provide their investors with superior long-term returns. 
The book is organized by chapters. 
¿ Each business model is described in a separate chapter with examples and clues to help you find them operating in the world around you. 
¿ At the end of every business model chapter, you will find a HOT BOX which will act as a handy reference to help you identify them using practical cues.

Where to Work? Where to Invest?

Secrets Below The Surface - Handbook of the Top 10 Business Models in the World

Change is a constant. How we navigate it, and lead others through it, defines who we are and who we become.In "10 Little Rules for Navigating Change" women in geospatial leadership positions around the U.S. share personal stories of challenge, growth, and resilience, drawn from their careers and personal lives. Each chapter pairs real-life experience with practical wisdom and philosophical insights, offering readers a grounded, empowering approach to transformation. This incredible group of women share stories of: * embracing uncertainty and leading through change* finding allies and mobilizing your village* using the right tool for the challenge* prioritizing and adapting as you go* speaking your fears and facing them with an open heart* finding your joy and celebrating your unique self, even while navigating change without a map.Thought-provoking journaling prompts invite you to reflect on your own journey and uncover your inner compass for adapting, leading, and thriving - wherever change takes you.

Stories of Resilience, Leadership and Growth

10 Little Rules for Navigating Change

Marketing in the Age of AI

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