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Heinsohn A: Marketing in the Age of AI

Marketing in the Age of AI

The Intelligent Influence Machine

For the first time, THE BUSINESS INVESTOR explains in practical terms how to apply Warren Buffett's investment hurdle rate, using Buffett's own words as the foundation.

The book lays out the Warren Buffett path to financial freedom in a groundbreaking, step-by-step guide that takes you from mindset to methodology and is designed for investors who want to think and act like long-term business owners. Building on Benjamin Graham's original foundation in The Intelligent Investor, the book expands it with Warren Buffett's principles of owning great businesses-run by excellent management-and investing only when the odds are clearly in your favor. The focus is on achieving attractive, long-term returns based on a company's underlying earnings.

The book also introduces a powerful new tool that enables investors to analyze and optimize their own investment profile and circle of competence. This tool was developed by Peter Gustafson through his lectures in Omaha, Nebraska, at the executive management seminar The Genius of Warren Buffett.

THE BUSINESS INVESTOR

A forthcoming Metropolitan nonfiction title to be published on February 26, 2027

Untitled Metropolitan Nonfiction Winter 2027 9781250469588

Creative Reuse

Reshaping EU Copyright Law to Support Creativity Online

Are you working in the right place for you? Is the business model of the company you are working for going to be able to provide you with the selection of career opportunities you deserve?
Or, are you looking to invest your hard-earned dollars saved in companies positioned for success?
Or, are you a CEO curious in finding out how great businesses out there work in order to help you attract top talent and enjoy more prosperity?
 
 FIND OUT!
 
 
So much Noise in the world...
So much change and disruption in the world...
Yet, some businesses just seem to flourish and continue to succeed. Look at their SECRETS BELOW THE SURFACE to find these gems.
 That is where you want to work!
 That is where you want invest!
 
In this book, I will describe the top 10 business models that I uncovered over my career in the financial world. They uncover the secret inner workings of companies in ways that management may not even realize. Arming you with this knowledge will help you distinguish between one company that is simply limping along with no long-term business plan, and another that is seemingly similar on the surface but is very different and very powerful underneath. You should seek out these powerful companies to work for and to invest in. They provide their employees with countless more opportunities for career growth, and they provide their investors with superior long-term returns. 
The book is organized by chapters. 
¿ Each business model is described in a separate chapter with examples and clues to help you find them operating in the world around you. 
¿ At the end of every business model chapter, you will find a HOT BOX which will act as a handy reference to help you identify them using practical cues.

Where to Work? Where to Invest?

Secrets Below The Surface - Handbook of the Top 10 Business Models in the World

What if the greatest threat to America isn't a missile but a strategy?

Written by a team of real researchers and strategic advisors, this 367-page book offers a comprehensive, human-curated account of China's rise and what it means for America's future.
 
With 23 insightful chapters and nearly 500 citations, including congressional reports, this book offers a sweeping, well-researched account of China-U.S. relations, connecting pivotal historical moments to today's most pressing challenges. China's rise isn't accidental-it's a calculated, long-term plan to shift global power while America bears the cost.
 
In this urgent exposé, eye-opening book, the authors reveal how the Chinese Communist Party is using trade policy, tech theft, and geopolitical strategy to undermine U.S. leadership, fuel a semiconductor war, and tilt the global economy in its favor. Whether you're worried about where your medicines are made, why your industry is shrinking, or what China's next move might be, this book delivers a clear, no-spin account of the mounting crisis between the world's two superpowers.

Key Topics Explored in China's Secret Strategy:China's economic history from the Qing dynasty to the present
US-China relations and the digital Cold War
Economic warfare and national security strategy
The global chip war and China's semiconductor ambitions
Belt and Road Initiative's hidden geopolitical goals
Trade war consequences for U.S. workers and industries
Human rights and global reactions
Food and drug safety risks from U.S.-China trade



Why This Book Matters:
Packed with investigative insights and clear analysis, China's Secret Strategy goes beyond headlines to expose the long-game tactics Beijing uses to gain influence across the globe-often at&amp;

How China's Rise Costs America (Economic History, Geopolitics, Human Rights, Chip War, Trade War, New Cold War, and Food & Drug Safety)

China's Secret Strategy

Have you ever wondered why so many companies fail outright or consistently
underperform while a select few achieve enduring greatness? My book,
which blends business leadership with Italian history, unveils an insightful
answer to this elusive question. The book aims to inspire visionary leaders to
audaciously reimagine their businesses and steer them toward creating the next great
company.
The book's innovative approach encourages leaders to be proactive and establish a
sentinel system to see the future more clearly and sooner. This is the secret to lasting
excellence. Additionally, the book differentiates itself from others by packaging the
CEO's role as a transformative and illuminating guide-a single source of information
and an actionable playbook for winning.
Arriving at an insightful answer to the initial question posed requires a thorough
examination of the primary reasons companies consistently underperform or disappear
altogether, along with discovering the magic recipe that enables a small group to avoid
this fate. Companies underachieve or vanish primarily due to: l eadership failure,
disruptive innovation, and severe shocks. The framework outlined in the book is the
antidote to this affliction that affects many companies. This framework includes the
three foundational pillars of business-extraordinary leadership, brilliant strategy,
and superb execution-as well as nine principles of greatness.

A Leader's Transformative Guide to Create the Next Great Company

The Nine Principles of Greatness

New Information Communication Technologies in the Digital Era

In this inspiring book, a real-world entrepreneur shares the hard-won lessons from a journey that spans from selling frozen food in pub car parks to building a £40-million industry leader. This isn't a book about frantic growth or "winging it" through the next deal; it's a tactical guide for entrepreneurs and managers who are tired of carrying the pressure alone. By shifting from a "heroic" mindset to one of clarity and confidence, you will learn how to build a business that is resilient from the inside out, ensuring that your progress no longer comes at the expense of your family, your values - or your sanity. True sustainability is found in a simple, non-negotiable alignment:&nbsp;the Win-Win-Win. When you win as a leader by regaining control and stability, your team wins through clear purpose and trust, which ultimately ensures your customers win through reliable, consistent value. Brian Donne provides a "back-room coach" experience, utilizing "Performance Levers" and "the Mushy Ps" - from Purpose to Profit - to help you master the fundamentals that most businesses ignore. It's time to stop settling for growth that feels like firefighting and start building your "Champions League" victory. Discover how to make a decent profit, decently, and finally achieve the ultimate win: a successful business that grants you the freedom to live life on your terms.

Hard-won lessons for building a resilient and growing business

Win-Win-Win

How Leaders Turn GenAI into Exponential Results

Agentic Advantage

The Art Law Library

This open access book investigates the role played by copyright on the digitisation of cultural heritage from three angles: the theoretical differences between cultural property law and copyright; a comparative analysis of the EU, UK, and US; and analysis of current practices and concerns, based on empirical research. As heritage digitisation projects become increasingly common for purposes such as preservation and access, the impact of copyright is also becoming more problematic. In order to provide a full and current picture of the copyright problem, the book first introduces the reader to the debates on the scope and ownership of cultural heritage and provides an overview of the copyright implications of the digitisation process and newer uses, including 2D and 3D scanning; virtual and augmented reality; text and data mining; and artificial intelligence. The author then divides the main critical analysis into three parts, referred to as the 'clashes with copyright'. The first, clash in theory, lies between cultural property law and copyright justification theories. The second clash is in the different legal approaches to digitising in-copyright, public domain, orphan, out-of-commerce and unpublished works in the chosen jurisdictions, focusing on the relevant rights and defences. The third clash is in the interests of stakeholders, based on public reactions to existing projects and cases, supported by interviews with heritage professionals engaging in digitisation. By placing itself in this particular intersection of law, heritage, and technology, the book will be of interest to both intellectual property academics and cultural heritage professionals. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

Clashes with Copyright Law

Digitising Cultural Heritage

Welcome to Faith &amp; Business: A 52-Week Devotional for Christian Entrepreneurs and Business Leaders.This devotional was born out of a simple but powerful truth: Your business is your ministry!Whether you're building a brand from scratch, managing a thriving company, freelancing, or leading a team, you are not just a business person - you are a Kingdom representative in the marketplace. You carry the light of Christ into boardrooms, coffee shops, contracts, spreadsheets, and customer service conversations. You are part of God's plan to transform culture, serve others, and create meaningful value-all through the work of your hands.Yet this calling is not easy. Business can be lonely, risky, overwhelming, and often deeply personal. It's a world where faith is tested in practical ways: in late payments, employee tensions, quiet seasons, tough decisions, and the constant pressure to perform. That's why this devotional exists-to serve as a weekly anchor, helping you reconnect your business life with your spiritual life, so the two become one seamless expression of who you are in Christ.God cares deeply about your work. Scripture is filled with builders, stewards, entrepreneurs, and marketplace leaders-from Abraham and Lydia to Nehemiah and the Proverbs 31 woman. These weren't just Sunday saints; they were everyday workers who honored God through faith-filled leadership, generosity, diligence, and trust. In the same way, you've been called to build, lead, serve, and create-on purpose and for a purpose.

Faith & Business

This open access book critically analyses a wide range of consumer law issues generated or exacerbated by the Internet of Things. The Internet of Things challenges many of the dichotomies which have shaped current laws: goods-services, hardware-software, tangible-intangible, online-offline. The book focuses on 4 specific challenges: things-as-service, liability, bricking of physical devices through software control, and the potential for enhanced personalisation, especially for digital assistants. The chapters analyse specific applications such as smart homes, connected cars, and consumer wearables with a view to providing innovative solutions to the new challenges posed by the Internet of Things, and to steer the development of the Internet of Things in a fairer direction. As well as offering an important analysis of the potential for smart consumer laws in the Internet of Things, the book also provides important insights into the growing divergence between Germany's and the UK's consumer laws since Brexit. The ebook editions of this book are available open access under a CC BY 4.0 licence on bloomsburycollections.com. Open access was funded by UKRI (Arts and Humanities Research Council) and the German Research Foundation (DFG).

Lessons from Germany and the United Kingdom

From Smart Technologies to Smart Consumer Law

Marketing in the Age of AI

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