Marketing Ethics and Consumer Society
Practising Inclusive, Responsible and Sustainable Marketing
Inhalt
This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities.
A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.
Bibliografische Angaben
April 2025, ca. 136 Seiten, Englisch
Taylor and Francis
978-1-032-99490-1