<div class="raw-html-embed"> Newsletteraktion: Abonnieren Sie jetzt unseren Newsletter und sichern Sie sich bis zum 8. August 2025 10% Rabatt auf Ihre Onlinebestellungen. <a href="/newsletter">Infos und Anmeldung.</a></div>

NL_Doormat: Hintergrundfarbe des Newsletter Banners unten in der Doormat. Mit # eingeben z.B. #1405BE

NL_Doormat: Verlinkung zur Newsletter Seite

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment und Funktionen

Assortiment et recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Understand how to apply marketing science to increase brand effectiveness and growth.

Patilinet S: Marketing Effectiveness

Marketing Effectiveness

Applying Marketing Science for Brand Growth

Chapter - 01: Marketing Science: Buzzword or Academic Reality? Chapter - 02: Marketing Effectiveness the Holy Grail of Business Today Chapter - 03: The Role Data Plays in Shaping Your Strategy Chapter - 04: Product and Pricing Effectiveness Chapter - 05: Media Channels: Effectiveness vs. Efficiency Chapter - 06: CREATIVE: The Art and Science of Brand Advertising Chapter - 07: RESEARCH: The Science Measuring Marketing Effectiveness Chapter - 08: Navigating the Future of Marketing in the Age of AI Chapter - 09: The Effective Marketer: Mastering Personal Growth &amp; Building High-Impact Teams Chapter - 10: The 10 Books That Shaped the Marketing Engineer in Me

Understand how to use people analytics to drive business results and gain competitive advantage.

Using HR Data to Drive Business Results

The Value of People Analytics

Discover the AI and data skills you'll need and develop your confidence to succeed in the digital age.

Gain the Confidence You Need to Succeed

Data and AI Skills

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

Tech Today

Add to your Excel toolkit by learning to implement advanced AI and automation techniques for data analysis As technology evolves all around us, professionals must keep learning new skills just to keep up with the heightened expectations of our leaders. That's especially true when it comes to artificial intelligence-related advancements in the field of data analysis. In Excel Power Tools: Unlocking the Power of AI, Python, and Power Automate, veteran analytics educator George Mount delivers a practical guide for everyday Excel users seeking to leverage the software's advanced features to import, clean, and analyze data. You'll learn to automate your data analysis and discover how to use power user features like pattern recognition, forecasting, and fuzzy matching. You'll: Develop a solid understanding of how to integrate AI into your work without radically changing the tools you use every dayLearn to use Python to automate routine data tasks and become more productive and efficientFind real-world examples of AI integration that illustrate the simple and accessible concepts discussed in the book Perfect for professionals in routine reporting roles, including accountants, data analysts, financial analysts, marketing coordinators, controllers, and operations analysts, Excel Power Tools is also a must-read for data science professionals and other technical experts who wish to unlock the full capabilities of Excel.

Unlocking the Power of AI, Python, and Power Automate

Excel Power Tools

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand test of the time. It also expounds on building brand equity in challenging times, brand extension, brand strategy as well brand accounting and valuation. The book also covers strategies for building service brands -- marketing strategies and processes have changed over time with technology and brands now must be built through social media and digital marketing, which is discussed comprehensively with cases in this title.The book will be useful to students and teachers of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations. It will also be an invaluable resource for brand marketers and practitioners.

Surviving the Competitive Environment

Strategic Brand Management

Practical Bioinformatics

Microsoft Power BI For Dummies

Inside Rugby's Tactical and Data Revolution

Attacking the Space

Delivering Customer Insight

Marketing Research

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands

Drive Sustainability, Economic Renewal and Cultural Integrity

Destination Stewardship

Marketing Effectiveness

Weitere Titel zum Thema