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Larner S: Attacking the Space / LF

Attacking the Space

Inside Rugby's Tactical and Data Revolution - 'Illuminating' Eddie Jones

Elements in Econophysics

Classical mechanics provided the conceptual and methodological foundations of neoclassical economics, which has its roots in economic individualism. Since the early twentieth century, statistical mechanics has underpinned a lesser-known approach to economics and finance, one that focuses on aggregates and the interactions between individuals. This has led to the emergence of a new field of research, known as econophysics, which brings to the fore concepts such as emergent properties, power laws, networks, entropy, and multifractality, thereby reshaping economic enquiry.

A Connected History of Two Disciplines

The Rise of Econophysics

Understand how to use people analytics to drive business results and gain competitive advantage.

Using HR Data and AI to Drive Business Results

The Value of People Analytics

Develop analytical skills that are in high demand with Camm/Cochran/Fry/Ohlmann's "Business Analytics," 6th Edition. Master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills, data visualization, unsupervised and supervised machine learning and generative AI. Examples and visuals illustrate data and results. Step-by-step instructions guide you through using Excel, Tableau, R, Power BI or Python (including the Python-based Orange software). Practical problems at all levels of difficulty let you apply what you've learned. Updates address topics beyond traditional quantitative concepts such as data wrangling, data visualization, machine learning and generative AI. MindTap and WebAssign online learning platforms are available with an interactive eBook, algorithmic practice problems and Exploring Analytics visualizations.

Business Analytics

Offering a wide range of case studies, this new book highlights the practical applications of integrating quality management, data analysis, and multidisciplinary research for solving urgent environmental challenges, improving public health and company operations, and more. By bridging the gap between theory and practice, it emphasizes the transformative power of data and interdisciplinary approaches in addressing complex challenges and driving innovation.This book highlights many methods and applications for data analysis and interdisciplinary research, including various statistical methods, CUSUM (Cumulative Sum) control charts, Poisson distribution models, the Bayesian approach, software programs like Mathematica, machine learning algorithms, big data, and more. The book applies data analysis approaches in addressing complex challenges in many areas, including for environmental problems such as measuring air pollution; in socioeconomic issues like insurance costs and dynamics; in healthcare such as for analyzing epidemiological data (such as from the COVID-19 pandemic); in the agricultural sector, such as to understand and forecast agricultural trends and to enhance agricultural sustainability; and more.

Integrative Approaches to Quality, Data Analysis, and Interdisciplinary Research

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.

Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.

Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples, it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.

You'll learn how to:
- Apply audience-first principles to develop creative ideas grounded in real human insight
- Implement data-driven strategies that support authenticity rather than replace it
- Develop frameworks for balancing automation with the emotional intelligence marketing requires
- Optimize campaigns by identifying meaningful audience motivations and behaviours
- Use real-world examples to strengthen credibility and apply best practices across industries

With its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.

Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization

Combining Human Thinking and Creativity with Technology to Inspire Audiences

Authentic Marketing

Dig deep to discover the truth about numbers and statistics in the media Wrong Number: How to Extract Truth From a Blizzard of Quantitative Disinformation shows readers how to diagnose statistical errors in journal articles and media accounts of prominent public issues. In addition to the mistakes or tricks with numbers other people use to lose the truth, this book also offers more positive material, showing how to use numbers to find truth. Written by Aaron Brown, prominent media figure, former professor, sports bettor, and poker player, and host of the popular ReasonTV series Wrong Number, this book answers questions including: <ul> <li>Did California's minimum wage hike really create more jobs?</li> <li>Do studies show that weed causes strokes and heart attacks?</li> <li>Are poor geniuses being shut out of science?</li> <li>What is the real health risk of vaping?</li> <li>Does gun control work?</li> </ul> Wrong Number: How to Extract Truth From a Blizzard of Quantitative Disinformation is an entertaining and eye-opening read for students in quantitative programs of study, along with all individuals curious as to whether or not they're being told the truth from their favorite media organizations.

How to Extract Truth From a Blizzard of Quantitative Disinformation

Wrong Number

Agricultural Statistics

Agricultural Statistics is published each year to meet the diverse need for a reliable reference book on agricultural production. It covers an extensive list of issues related to agriculture including livestock, farm values, crop production, and foreign trade. The estimates for crops, livestock, and poultry made by the U.S. Department of Agriculture are prepared mainly to give timely current state and national totals and averages. They are based on data obtained by sample surveys of farmers and of people who do business with farmers. The survey data are supplemented by information from the Census of Agriculture taken every five years. Being estimates, they are subject to revision as more data become available from commercial or government sources. Unless otherwise indicated, the totals for the United States shown in the various tables on area, production, numbers, price, value, supplies, and disposition are based on official estimates. They exclude states for which no official estimates are compiled. Professionals in farming, ranching, agricultural consulting, and animal science will find this most valuable.

Agricultural Statistics 2025

Statistical skills are essential for analysing data and ensuring optimal business operation and efficiency. In this clear and concise textbook, Les Oakshott and Kathy Kotiadis guide students through key quantitative techniques, from basic maths and statistics through to advanced topics such as hypothesis testing and linear programming. Grounded in the everyday realities of business, this textbook introduces each chapter with an engaging case study to highlight how organisations operationalise these techniques, ranging from the growth of China's economy and a Covid-19 infection survey to goal scoring at Euro 2024 and the effect of global warming on the occurrence of salmonella in Singapore. New to this edition: -Links the UN Sustainable Development Goals to quantitative techniques -Greater emphasis on Excel to enable seamless transition to blended learning approaches -Walk-through videos of key processes hosted on the companion website This is the essential textbook for delivering quantitative methods and business statistics modules to students of mixed maths abilities across undergraduate and postgraduate levels. Accompanying online resources for this title can be found at bloomsburypub/essential-quantitative-methods-8e. These resources are designed to support teaching and learning at no extra cost.

for Business, Management and Finance

Essential Quantitative Methods

Implement AI strategies to optimise performance and deliver stronger customer experiences in tourism.

Technology-Led Tourism is a practical guide for managers, department heads and industry professionals who want to develop credible strategies for applying AI across the travel sector. It bridges the gap between technology and tourism, offering frameworks you can implement to enhance both operational efficiency and guest engagement.

Written by Shaon Talukder, this book draws on detailed real-world examples from Expedia, Amadeus, Delta Airlines and Airbnb to show how AI principles are already reshaping travel. With insights from adjacent industries such as finance and media, it highlights proven approaches that tourism professionals can adapt to stay competitive. 

You'll learn how to:
- Apply AI frameworks to optimize operations and decision-making 
- Develop data foundations that enable scalable, reliable innovation 
- Implement principles from other industries to strengthen strategy 
- Build credibility by applying actionable tools to your own context 
- Translate AI opportunities into measurable career and business impact 

With clear models, real-world examples, and actionable guidance, Technology-Led Tourism equips mid- to senior-career professionals to implement strategies that not only improve performance but also elevate their role as informed, forward-looking leaders in the industry.

Themes include: AI in tourism, travel strategy, data frameworks, operational efficiency, customer experience, innovation adoption

Leveraging AI, Data and Analytics in Travel

Technology-Led Tourism

Probability and Statistics for Engineering and the Sciences, Loose-Leaf Version

Attacking the Space

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