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Understand how to apply marketing science to increase brand effectiveness and growth.

Patilinet S: Marketing Effectiveness

Marketing Effectiveness

Applying Marketing Science for Brand Growth

Chapter - 01: Marketing Science: Buzzword or Academic Reality? Chapter - 02: Marketing Effectiveness the Holy Grail of Business Today Chapter - 03: The Role Data Plays in Shaping Your Strategy Chapter - 04: Product and Pricing Effectiveness Chapter - 05: Media Channels: Effectiveness vs. Efficiency Chapter - 06: CREATIVE: The Art and Science of Brand Advertising Chapter - 07: RESEARCH: The Science Measuring Marketing Effectiveness Chapter - 08: Navigating the Future of Marketing in the Age of AI Chapter - 09: The Effective Marketer: Mastering Personal Growth &amp; Building High-Impact Teams Chapter - 10: The 10 Books That Shaped the Marketing Engineer in Me

Nature-Based Solutions to 21st Century Challenges

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

Learn how to utilize emerging technologies and innovations to enhance marketing strategies and tactics with this textbook for upper-level studies.

Integrating Martech for Transformational Marketing

Marketing Technology

The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.

Take Your Business from Invisible to Unstoppable

The PR Bootcamp

Tech Today

Add to your Excel toolkit by learning to implement advanced AI and automation techniques for data analysis As technology evolves all around us, professionals must keep learning new skills just to keep up with the heightened expectations of our leaders. That's especially true when it comes to artificial intelligence-related advancements in the field of data analysis. In Excel Power Tools: Unlocking the Power of AI, Python, and Power Automate, veteran analytics educator George Mount delivers a practical guide for everyday Excel users seeking to leverage the software's advanced features to import, clean, and analyze data. You'll learn to automate your data analysis and discover how to use power user features like pattern recognition, forecasting, and fuzzy matching. You'll: Develop a solid understanding of how to integrate AI into your work without radically changing the tools you use every dayLearn to use Python to automate routine data tasks and become more productive and efficientFind real-world examples of AI integration that illustrate the simple and accessible concepts discussed in the book Perfect for professionals in routine reporting roles, including accountants, data analysts, financial analysts, marketing coordinators, controllers, and operations analysts, Excel Power Tools is also a must-read for data science professionals and other technical experts who wish to unlock the full capabilities of Excel.

Unlocking the Power of AI, Python, and Power Automate

Excel Power Tools

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand test of the time. It also expounds on building brand equity in challenging times, brand extension, brand strategy as well brand accounting and valuation. The book also covers strategies for building service brands -- marketing strategies and processes have changed over time with technology and brands now must be built through social media and digital marketing, which is discussed comprehensively with cases in this title.The book will be useful to students and teachers of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations. It will also be an invaluable resource for brand marketers and practitioners.

Surviving the Competitive Environment

Strategic Brand Management

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands

Practical Bioinformatics

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

Microsoft Power BI For Dummies

Marketing Effectiveness

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