<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli Fachinhalte - jetzt im rechtssicheren Libra All-In-One AI Workspace verfügbar - Jetzt kostenlos testen!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Aus der Reihe: e-fellows.net stipendiaten-wissen

Laura Hins

Market Entry Barriers for an International European B2B Company Targeting the Chinese Market

Master's Thesis from the year 2024 in the subject Economics - International Economic Relations, grade: 1,0, FH OÖ Standort Steyr, language: English, abstract: China's rapid economic growth over the past four decades has propelled it to upper-middle-income status and second-largest economy globally. With its massive population and significant Gross Domestic Product (GDP), China presents immense opportunities for export-oriented European companies, making it a key market despite its complexities. Entering the Chinese market presents an excellent growth opportunity for internationally oriented European Business-to-Business (B2B) companies, particularly in sectors like power generation, oil and gas, and chemicals. However, understanding the specific entry barriers in the Chinese market from a European perspective, especially with regard to cultural differences, is crucial for successful market entry. 

The goal of this master thesis is to derive recommended actions for an international European B2B company targeting the Chinese market by investigating existing Chinese market entry barriers, their role in the marketing concept, and how these barriers can be overcome. The objective is to derive managerial implications by pinpointing success factors and best practices for entering the Chinese market. 

Expert interviews were chosen as the research method to answer the three research questions. As part of the qualitative-empirical research, semi-structured interviews with eleven experts were conducted in the period from March 21 until April 14, 2024. The respondents were selected for their expertise in the Chinese market and, in most cases, their role in marketing/sales. The interview transcripts were analyzed by applying Mayring's structuring qualitative content analysis and using the computer-assisted qualitative data analysis software MAXQDA Analytics Pro 24.

Despite massive investments, sustainable business still isn't very profitable for most companies. Here's a fresh approach for resetting sustainability for customer value--and profitability.Store aisles packed with products labeled "environmentally friendly." Businesses scrambling to respond to stakeholder demands that they make their operations sustainable. Ads touting green credentials for all kinds of enterprises. For a long time now, this has been the market landscape we've lived in, with companies such as Unilever leading the way and creating pressure for others to follow suit.But the uncomfortable truth is that after years of investment in sustainable products and services, most companies still aren't seeing the payoff--not financially, not in value for customers, and not in real environmental and social impact. Why not?As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, the shortfall is due to a strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions. The authors flip conventional sustainability strategy on its head: instead of companies asking "How can we make our offerings more sustainable?" they should be asking "How can we use sustainability as a catalyst to improve the performance of our products, make them more affordable, or both?" Viewed this way, sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on.The authors call companies that understand this insight--John Deere, Michelin, Schneider Electric, Nespresso, Reckitt, and others--clean winners, or "Resonators." With wide-ranging and instructive stories, they show how Resonators use sustainability to increase customer value and generate robust profits.Offering practical frameworks, tools, and tactics, Clean Winners is your essential guide to reimagining your sustainability strategy.

Sustainability Strategy That Puts Customers First

Clean Winners

Springer Nature Proceedings excluding Computer Science

Fernando Luís Almeida

José Carlos Morais

José Duarte Santos

Proceedings of ISPGAYA Congress 2024: Volume Two

Business Sustainability: Innovation in Entrepreneurship & Internationalisation

Political Science and International Studies (R0)

&lt;p&gt;This book aims to elucidate the divergent institutional trajectories of lithium policies in Latin America, shedding light on how industrial development of mining activities can emerge in specific extractivist contexts. While focusing primarily on Chile's lithium policy, the study is further enriched by shadow case analyses of Argentina and Bolivia, reinforcing the robustness of the findings. The research introduces an original typology of industrial policies associated with lithium and argues that the interaction between the state and the companies involved in lithium extraction plays a decisive role in shaping public policy. In this regard, the typology demonstrates its heuristic capacity to analyze green industrialization processes related to lithium. Grounded in theories of state capacity and business power, this analysis posits that the evolution of public policies in this sector is influenced not only by the strength of the state but also by the strategic positioning of businesses in relation to these policies. Given their pivotal role in natural resource-based economic activities, companies emerge as essential actors within the context of industrial policy. This analysis makes a theoretical contribution to state-business relations, engaging with broader debates on green industrial policy within comparative political economy and offering a fresh perspective on the topic. Furthermore, the research explores how these processes related to lithium policies intersect with both global and local dynamics, particularly regarding the advancement of energy transitions and the socio-environmental conflicts in the affected territories.&lt;/p&gt;


Sebastián Carrasco

Chilean Lithium Policy in Comparative Perspective

From (De)regulation to Industrialization?

Business and Economics (German Language)

&lt;p&gt;Globalisierung ist heute in Zeiten der wirtschaftlichen Herausforderung wieder deutlich präsenter. Dies hat einen direkten Einfluss auf Führungskräfte, die globale Teams führen. Organisationen brauchen mehr Global-Leader. Das praxisorientierte Fachbuch stellt das Global-Leadership-Modell vor, welches Führungskräften globaler Organisationen Orientierung bietet. Erfolgreiche Führungskräfte globaler Unternehmen benötigen ein spezifisches Set an Kompetenzen, die umfassend im Buch vorgestellt werden. Durch eine Selbstanalyse können künftige und aktive Führungskräfte eine Standortbestimmung ihrer Kompetenzen vornehmen.&lt;/p&gt;

&lt;p&gt;Das Buch richtet sich an angehende und aktive Führungskräfte, Geschäftsführer, Projektmanager und Interessierte. Sie lernen, wie sie sich zum Global-Leader entwickeln und ihr international tätiges Unternehmen strukturiert weiterentwickeln und führen können.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Der Inhalt&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Globale Dynamiken im Wandel&lt;/li&gt;
	&lt;li&gt;Herausforderung für Global-Leader: Führung, Distanz, Change-Management, Technologie, Kultur, Organisation, Mindset&lt;/li&gt;
	&lt;li&gt;Global-Leadership-Modell&lt;/li&gt;
	&lt;li&gt;Global-Leaders: Mindset, Wissen, Strategie, Kompetenzen, Vertrauen, Diversity Management&lt;/li&gt;
	&lt;li&gt;Selbstanalyse zur Standortbestimmung eines Global-Leaders&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;


Markus Hofer

Zukunftsfähige Führung in einer vernetzten Welt

Global-Leadership

Finalist for the National Book Critics Circle Award in Criticism
Shortlisted for the Christian Gauss Award, Phi Beta Kappa Society
A history of the chapter from its origins in antiquity to today

Why do books have chapters? With this seemingly simple question, Nicholas Dames embarks on a literary journey spanning two millennia, revealing how an ancient editorial technique became a universally recognized component of narrative art and a means to register the sensation of time.

Dames begins with the textual compilations of the Roman world, where chapters evolved as a tool to organize information. He goes on to discuss the earliest divisional systems of the Gospels and the segmentation of medieval romances, describing how the chapter took on new purpose when applied to narrative texts and how narrative segmentation gave rise to a host of aesthetic techniques. Dames shares engaging and in-depth readings of influential figures, from Sterne, Goethe, Tolstoy, and Dickens to George Eliot, Machado de Assis, B. S. Johnson, Agnès Varda, Uwe Johnson, Jennifer Egan, and Läszlö Krasznahorkai. He illuminates the sometimes tacit, sometimes dramatic ways in which the chapter became a kind of reckoning with time and a quiet but persistent feature of modernity.

Ranging from ancient tablets and scrolls to contemporary fiction and film, The Chapter provides a compelling, elegantly written history of a familiar compositional mode that readers often take for granted and offers a new theory of how this versatile means of dividing narrative sculpts our experience of time.

A history of the chapter from its origins in antiquity to today

A Segmented History from Antiquity to the Twenty-First Century

The Chapter

Earth and Environmental Science (R0)

Aldo Alvarez-Risco

Subramanian Senthilkannan Muthu

Shyla Del-Aguila-Arcentales

Strategies, Research and Goals

Green International Business

Business and Management (R0)

Rubina Romanello

Maria Chiarvesio

A Journey Through Decades of Research

Early Internationalizing Firms

Michael Roe

Drivers and Challenges

The Framework of Maritime Governance

A Telegraph Best Book of 2025.A News Statesman Book of the Year 2025.'David Goldblatt is possibly the best football historian there has ever been'. Dominic Sandbrook'David Goldblatt is the greatest British sportswriter of the 21st century ... Injury Time is an absolute classic.' James Montague, author of The Billionaires Club and EngulfedFootball, history and the state of the nation - and why it matters.Injury Time is a sharp and thought provoking look at contemporary British society through the lens of football; a society shaken by more than a decade of economic, political and social upheaval, whose causes and consequences have proved hard to grasp.Set against the backdrop of Brexit, Covid and today's 'polycrisis' - spanning economic decline, war in Europe, political unrest and climate change - this book argues that football provides an unmatched vantage point for understanding the nation's state of affairs. From grassroots clubs battling for survival to the rise and fall of Russian oligarchs in the sport, the game's tragedies and triumphs echo the larger shifts shaping Britain.With striking examples such as Marcus Rashford's anti-hunger campaign and the uproar surrounding Gary Lineker's tweets, Injury Time underscores football's central role in public conversation. Football, Goldblatt contends, is the ultimate societal bellwether - a reflection of Britain's virtues and flaws alike.

Football in a State of Emergency

Injury Time

The Basics

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

Marketing

Studies in German Literature Linguistics and Culture

The first English translation of the essays, lectures, and other critical writings of the celebrated Austrian poet, novelist, and public intellectual, one of the most influential postwar writers in German.


The Austrian Ingeborg Bachmann (1926-1973) is one of the most important postwar writers in German. Her work is enmeshed with the intellectual and cultural developments of the period: she was influenced by European modernism in the early 1950s, experienced the sweeping changes of the 60s, and worked until her death in 1973 on her celebrated and sprawling "Todesarten" (Ways of Death) project, on the decades following National Socialism. Her poetry and prose confront what she called "the sickness of our time": the subtle connection between patriarchal society, catastrophic history in the form of National Socialism, and the subjugation of the Other. Even during her lifetime, Bachmann achieved a prominent position in postwar German-language literature. Interest in her literary output increased sharply in the early 1980s with the publication of the first edition of her works, and has been growing steadily ever since.

 Bachmann's impact on German literature is comparable to that of Virginia Woolf on English literature. Just as an appreciation of Woolf's poetic oeuvre, and that of other women writers, is impossible without reference to "A Room of One's Own," the critical writings of Bachmann enhance our awareness of not only her own works, but also those of many other writers, philosophers, and artists. As the only translation of Bachmann's essays, lectures, speeches, and theoretical texts into English, The Critical Writings will be a valuable tool for students of Comparative Literature and German literature and cultural studies.

The Critical Writings of Ingeborg Bachmann

Market Entry Barriers for an International European B2B Company Targeting the Chinese Market

Weitere Titel zum Thema