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Catalogue complet

Aus der Reihe: e-fellows.net stipendiaten-wissen

Laura Hins

Market Entry Barriers for an International European B2B Company Targeting the Chinese Market

Despite massive investments, sustainable business still isn't very profitable for most companies. Here's a fresh approach for resetting sustainability for customer value--and profitability.Store aisles packed with products labeled "environmentally friendly." Businesses scrambling to respond to stakeholder demands that they make their operations sustainable. Ads touting green credentials for all kinds of enterprises. For a long time now, this has been the market landscape we've lived in, with companies such as Unilever leading the way and creating pressure for others to follow suit.But the uncomfortable truth is that after years of investment in sustainable products and services, most companies still aren't seeing the payoff--not financially, not in value for customers, and not in real environmental and social impact. Why not?As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, the shortfall is due to a strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions. The authors flip conventional sustainability strategy on its head: instead of companies asking "How can we make our offerings more sustainable?" they should be asking "How can we use sustainability as a catalyst to improve the performance of our products, make them more affordable, or both?" Viewed this way, sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on.The authors call companies that understand this insight--John Deere, Michelin, Schneider Electric, Nespresso, Reckitt, and others--clean winners, or "Resonators." With wide-ranging and instructive stories, they show how Resonators use sustainability to increase customer value and generate robust profits.Offering practical frameworks, tools, and tactics, Clean Winners is your essential guide to reimagining your sustainability strategy.

Sustainability Strategy That Puts Customers First

Clean Winners

Business and Management (R0)

Shantha Indrajith Hikkaduwa Liyanage

Lessons from Germany, the United Kingdom, South Africa, India, Botswana, and Sri Lanka

Corporate Governance and Sustainable Value Creation Models

Business and Economics (German Language)

Rodolfo Dolce

Doriana de Luca

Praktischer Leitfaden zum aktuellen italienischen Arbeitsrecht für Unternehmer, Anwälte und Berater

Arbeitsrecht in Italien

Jan Simon Becker

Interkulturelle Aspekte für den Geschäftserfolg

Europäische Industrieunternehmen in Japan

Springer Nature Proceedings excluding Computer Science

Pedro Miguel Gaspar

David Facal

Esperanza Navarro-Pardo

Veland Ramadani

International Conference on Demographic Transition, Health, and Technologies 2025 (ICDTHT25), February 13-15, Salinas, Ecuador, Vol 1

Demographic Transitions, Health, and Well-Being

Fourteen seasoned executives share their personal journeys of adjusting their leadership styles to navigate the complex business landscapes of Europe and Asia. The look over their shoulders offers candid insights into the challenges and opportunities of building relationships across cultures.

This book accompanies Intercultural Leadership: Humanistic Perspectives, using authentic experiences as a powerful way of learning about leadership.

Sierk A. Horn

Intercultural Leadership: Exercises in Action

Constantin Frank-Fahle

Marcel Trost

Investment Guide Emerging Markets

Markteinstieg in den Vereinigten Arabischen Emiraten

Palgrave Studies in Global Human Capital Management

Vijay Pereira

Daicy Vaz

A Global Perspective

Managing Human Capital during the Covid-19 Pandemic

Evan Lau

Jaime Moll de Alba

Lee Ming Tan

Selected Papers from Asia-Pacific Conference on Economics & Finance, 2024

Economics and Finance Readings

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape. 
 
This third edition brings you:
<ul>
 <li>Brand-new case studies from global companies across a variety of industries, including Bang &amp; Olufsen, Oatly, Tesla and Carrefour</li>
 <li>New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative</li>
 <li>Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies</li>
</ul>
Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter. 
 
Principles of Marketing for a Digital Age&nbsp;is your essential guide to marketing as part of an introductory marketing course at college or university.

Principles of Marketing for a Digital Age

A history of the chapter from its origins in antiquity to today

A history of the chapter from its origins in antiquity to today

A Segmented History from Antiquity to the Twenty-First Century

The Chapter

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook, which explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.

Market Entry Barriers for an International European B2B Company Targeting the Chinese Market

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