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Gesamtkatalog

Catalogue complet

Aus der Reihe: e-fellows.net stipendiaten-wissen

Laura Hins

Market Entry Barriers for an International European B2B Company Targeting the Chinese Market

Business and Management (R0)

Paul Ammann

Gerald Drißner

How Exporters Can Navigate the Transformation in Saudi Arabia and the Gulf States

Business Success in the Gulf Region

Lisa-Marie Kunze

Welthandel zwischen Integration und Desintegration

&lt;p&gt;This book offers valuable insights into the reconfiguration of Global Value Chains (GVCs) in manufacturing industries and the diverse managerial responses at the firm level. Focusing on small and medium-sized enterprises (SMEs) from developed economies, the authors explore key intersections between firm strategies, competitiveness, and value-chain analysis, presenting new directions for both managerial practice and research.&lt;/p&gt;

&lt;p&gt;In response to the rapidly evolving global landscape, the book argues that manufacturing industries must reconfigure into shorter, more regionalized GVCs to improve resilience, balance cost efficiency with sustainability, and better withstand external shocks. The authors analyze three major trends: reshoring (bringing production back home), SMEs' upgrading within GVCs with a focus on social and environmental improvements, and the rise of governance structures rooted in trust and relational capital.&lt;/p&gt;

&lt;p&gt;By offering in-depth studies of the featured SMEs, the book provides guidelines for redesigning strategies and public policies that enhance SMEs' performance in the modern global context.&lt;/p&gt;


José Pla- Barber

Andrea Pallás- Rocafull

Ana Botella- Andreu

Cristina Villar

How Manufacturers Build Resilience Against Global Disruptions

Global Value Chains and Competitiveness

Despite massive investments, sustainable business still isn't very profitable for most companies. Here's a fresh approach for resetting sustainability for customer value--and profitability.Store aisles packed with products labeled "environmentally friendly." Businesses scrambling to respond to stakeholder demands that they make their operations sustainable. Ads touting green credentials for all kinds of enterprises. For a long time now, this has been the market landscape we've lived in, with companies such as Unilever leading the way and creating pressure for others to follow suit.But the uncomfortable truth is that after years of investment in sustainable products and services, most companies still aren't seeing the payoff--not financially, not in value for customers, and not in real environmental and social impact. Why not?As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, the shortfall is due to a strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions. The authors flip conventional sustainability strategy on its head: instead of companies asking "How can we make our offerings more sustainable?" they should be asking "How can we use sustainability as a catalyst to improve the performance of our products, make them more affordable, or both?" Viewed this way, sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on.The authors call companies that understand this insight--John Deere, Michelin, Schneider Electric, Nespresso, Reckitt, and others--clean winners, or "Resonators." With wide-ranging and instructive stories, they show how Resonators use sustainability to increase customer value and generate robust profits.Offering practical frameworks, tools, and tactics, Clean Winners is your essential guide to reimagining your sustainability strategy.

Sustainability Strategy That Puts Customers First

Clean Winners

Denis Berberovic

Danica Purg

The Undiscovered Roads to the Future

Hidden Champions in Rising Economies

Earth and Environmental Science (R0)

Aldo Alvarez-Risco

Subramanian Senthilkannan Muthu

Shyla Del-Aguila-Arcentales

Strategies, Research and Goals

Green International Business

Freiburger Studien zur Kulturanalyse

Violin makers are striving to create instruments of perfect sound and form. At this, they move between contradictive objectives: the canonized standards and one's own creativity. The violin making schools occupy a powerful position in this negotiation process - while their attitudes, practices and objectives differ substantially. Accordingly, it is necessary to answer the question comparatively: How is violin making taught and learned in European schools at present and how do they respond to technical and cultural changes? 
This volume explores parallels and differences between learning and teaching in the violin making schools in different European countries. In order to realize this work, the cooperation of a violin maker, a cultural anthropologist and two photographers proves to be as necessary as fruitful, since the implicit knowledge of the craftsmanship needs to be understood on the levels of observation, experience and dialogue against a culture-analytical background.

Learning the Craft of Violin Making

Hands, Skills, Tools

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook, which explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.

Principles of Marketing for a Digital Age

The Basics

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

Marketing

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse. Whether you're intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI to discover your hot buttons and generative AI to push them, your online world becomes an increasingly bespoke--and isolated--place. The fervid competition around personalization in digital marketing has given rise to an ecosystem of advertisers, media outlets, tech companies, and retailers who monetize your data while threatening the health of our media, discourse, and sense of community. In this urgent book, award-winning author Joseph Turow shows how we got here, and how to change direction. The Problem with Personalization shatters common beliefs about advertising history by showing that individualized ads are not new. Today's AI-enabled advertisers draw on past aspirations and assumptions about personalization while weaponizing data in unprecedented ways that drive social fragmentation and the disappearance of shared social reality. Informed by interviews with marketing insiders and covering the latest technology advances, Turow accessibly explains how artificial intelligence sifts through our data to tag and target us wherever we go with personalized videos, pictorial billboards, audio messages, and more. A logical next step for advertiser support is tailored entertainment and news, a shift that further destroys the common ground necessary for a functioning democracy. A must-read for all who care about the future of public discourse, The Problem with Personalization reveals how targeted advertising has altered how we're seen and what we see in return.

How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age

The Problem with Personalization

Springer Nature Proceedings excluding Computer Science

Mehmet Huseyin Bilgin

Hakan Danis

Ender Demir

Giovanni Di Bartolomeo

Proceedings of the 46th Eurasia Business and Economics Society Conference

Eurasian Business and Economics Perspectives

Business and Economics (German Language)

&lt;p&gt;Das K&amp;ouml;nigreich Saudi-Arabien ist die gr&amp;ouml;&amp;szlig;te Volkswirtschaft der Golfregion. Dieses essential f&amp;uuml;hrt den Leser durch praxisrelevante Rahmenbedingungen des Investitions-, Gesellschafts-, Steuer- und Arbeitsrechts, die f&amp;uuml;r Investitionen in Saudi-Arabien aktuell gelten. Der Kurzleitfaden erl&amp;auml;utert zudem den seit 2016 mit der Vision 2030 eingeleiteten wirtschaftlichen Transformationsprozess des Landes, aus dem zahlreiche Gesch&amp;auml;ftsm&amp;ouml;glichkeiten erwachsen. Die Autoren sind erfahrene Rechtsanw&amp;auml;lte mit eigener Kanzlei in den VAE und Saudi-Arabien.&lt;/p&gt;

Constantin Frank-Fahle

Marcel Trost

Investment Guide Emerging Markets

Markteinsteig in Saudi-Arabien

Market Entry Barriers for an International European B2B Company Targeting the Chinese Market

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