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Catalogue complet

Aus der Reihe: e-fellows.net stipendiaten-wissen

Laura Hins

Market Entry Barriers for an International European B2B Company Targeting the Chinese Market

The Basics

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

Marketing

Springer Nature Proceedings excluding Computer Science

Pedro Miguel Gaspar

David Facal

Esperanza Navarro-Pardo

Veland Ramadani

International Conference on Demographic Transition, Health, and Technologies 2025 (ICDTHT25), February 13-15, Salinas, Ecuador, Vol 1

Demographic Transitions, Health, and Well-Being

Business and Management (R0)

Paul Ammann

Gerald Drißner

How Exporters Can Navigate the Transformation in Saudi Arabia and the Gulf States

Business Success in the Gulf Region

Fernando Luís Almeida

José Carlos Morais

José Duarte Santos

Proceedings of ISPGAYA Congress 2024: Volume Two

Business Sustainability: Innovation in Entrepreneurship & Internationalisation

Michael Roe

Drivers and Challenges

The Framework of Maritime Governance

Despite massive investments, sustainable business still isn't very profitable for most companies. Here's a fresh approach for resetting sustainability for customer value--and profitability.Store aisles packed with products labeled "environmentally friendly." Businesses scrambling to respond to stakeholder demands that they make their operations sustainable. Ads touting green credentials for all kinds of enterprises. For a long time now, this has been the market landscape we've lived in, with companies such as Unilever leading the way and creating pressure for others to follow suit.But the uncomfortable truth is that after years of investment in sustainable products and services, most companies still aren't seeing the payoff--not financially, not in value for customers, and not in real environmental and social impact. Why not?As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, the shortfall is due to a strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions. The authors flip conventional sustainability strategy on its head: instead of companies asking "How can we make our offerings more sustainable?" they should be asking "How can we use sustainability as a catalyst to improve the performance of our products, make them more affordable, or both?" Viewed this way, sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on.The authors call companies that understand this insight--John Deere, Michelin, Schneider Electric, Nespresso, Reckitt, and others--clean winners, or "Resonators." With wide-ranging and instructive stories, they show how Resonators use sustainability to increase customer value and generate robust profits.Offering practical frameworks, tools, and tactics, Clean Winners is your essential guide to reimagining your sustainability strategy.

Sustainability Strategy That Puts Customers First

Clean Winners

Business and Economics (German Language)

Constantin Frank-Fahle

Marcel Trost

Investment Guide Emerging Markets

Markteinstieg in den Vereinigten Arabischen Emiraten

Mahmoud Mohieldin

Maria Alejandra Gonzalez-Perez

Mohamed Zahran

AI-Powered Sustainable Business

Young-Chan Kim

Latin America, the Final Hurdle?

The Chinese Global Dream, Volume II

Gain an invaluable insight into the entire marketing communications process with this contemporary and accessible textbook which integrates both traditional principles and digital techniques.

Market Entry Barriers for an International European B2B Company Targeting the Chinese Market

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