Love as a Change Strategy

A Bold, Human-Centered Guide to Leading Change That Actually Works

What if your biggest barrier to change isn't strategy, but humanity?

In Love as a Change Strategy, the team behind the Wall Street Journal bestseller Love as a Business Strategy is back-with an urgent, deeply human follow-up. This isn't another dry playbook on change management. It's a wake-up call for leaders who are tired of fear-fueled cultures, toxic "transformation," and surface-level solutions.

The truth? Most change fails because people resist what they don't trust-and leaders aren't willing to change themselves first. That's where this book begins.

Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes readers inside one company's brutally honest transformation story. Through powerful storytelling, actionable tools, and sharp insights, the authors reveal what happens when you lead change from a place of love-not fear.

Inside, you'll discover:

• Why most change efforts collapse-and how to fix them
• Real stories of failure, ego, and redemption from the authors' own leadership team
• A people-first framework to lead adaptive change in any organization
• The change principles that build trust, accountability, and forward momentum
• How to confront resistance, navigate chaos, and make love your change strategy

If you're leading change (or trying to survive one), this book is your roadmap. Raw, honest, and transformational-Love as a Change Strategy is the leadership reset we all need.