Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Synthesis Lectures on Technology Management & Entrepreneurship

Susanne Durst

Yasmina Khadir

Knowledge Management at the Crossroads

Navigating Risks and Benefits

&lt;p&gt;Introduction.- From individual knowledge to organizational knowledge.- From knowledge management to responsible knowledge management.- AI/generative AI and knowledge management.- Risks associated with knowledge and their mitigation.- Outlook/summary.&lt;/p&gt;


Renommierte Wissenschaftlerinnen und Wissenschaftler und Führungskräfte untersuchen in diesem Buch entlang der Phasen des Marketingmanagementprozesses die Grundlagen, Konzepte, Instrumente, cross-funktionale Schnittstellen und Wirkungen eines nachhaltigen Marketing und präsentieren Lösungsoptionen zur Generierung eines Kunden- und Wettbewerbsvorteils unter Beachtung von Nachhaltigkeitsanforderungen. Die Herausgeber verfolgen eine systematische Zusammenführung der Ergebnisse aus Wissenschaft und Praxis. Ihr Ziel ist es, einen Impuls für den Wissenstransfer zwischen Wissenschaft und Praxis zu geben, damit die innovative und wirkungsvolle Umsetzung eines Sustainable Marketing im Unternehmensalltag weiter voranschreitet. 
Für die 2. Auflage wurden eine Reihe von Beiträgen überarbeitet und eine Vielzahl von Autorinnen und Autoren aus Wissenschaft und Praxis mit neuen Expertisen aufgenommen. Neben aktuellen Beiträgen und Cases zu einzelnen Entscheidungstatbeständen und Transformationsstrategien des Sustainable Marketing Management (Produktinnovationen, Markenführung, Pricing, Logistik, Nudging, Kommunikation) werden auch ausgewählte cross-funktionale Schnittstellen adressiert.Der Inhalt<ul><li>Grundverständnis und situativer Kontext des Sustainable Marketing</li><li>Entwicklung einer nachhaltigen Marketingkonzeption</li><li>Managementherausforderungen eines Sustainable Marketing (ökologische, soziale und ökonomische Zielinhalte; der politische und rechtliche Kontext)</li><li>Cross-funktionale Schnittstellen eines Sustainable Marketing (u.a. Controlling, Accounting, Corporate Communications)</li><li>Umsetzung von nachhaltigen Marketingstrategien mit Praxisbeispielen aus der Automobil-, Telekommunikations-, Konsumgüterbranche und dem Handel sowie von öffentlichen Mobilitätsdienstleistern und innovativen Stiftungen u.a.m.</li></ul>Die Herausgeber 
Prof. Dr. Dr. h.c. mult. Heribert Meffert ist Professor der Betriebswirtschaftslehre, insbesondere Marketing, und emeritierter Direktor des Instituts für Marketing am Marketing Center Münster (MCM) der Westfälischen Wilhelms-Universität Münster. Prof. Dr. Peter Kenning&nbsp;ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Marketing, an der Heinrich-Heine-Universität Düsseldorf. Zudem berät er seit 2018 als Mitglied des Sachverständigenrats für Verbraucherfragen (SVRV) die Bundesregierung zu verbraucherpolitischen Fragen. Prof. Dr. Manfred Kirchgeorg ist Direktor des Centers für nachhaltige marktorientierte Unternehmensführung an der HHL Leipzig Graduate School of Management. Er promovierte zum Thema "Marktorientiertes Umweltmanagement" und habilitierte über "Marktstrategisches Kreislaufmanagement" an der Westfälischen Wilhelms-Universität Münster.

Dieses Buch untersucht entlang der Phasen des Marketingmanagementprozesses die Grundlagen, Konzepte, Instrumente, cross-funktionale Schnittstellen und Wirkungen eines nachhaltigen Marketing und präsentiert Lösungsoptionen zur Generierung eines Kunden- und Wettbewerbsvorteils unter Beachtung von Nachhaltigkeitsanforderungen. Die Herausgeber verfolgen eine systematische Zusammenführung der Ergebnisse aus Wissenschaft und Praxis. Ihr Ziel ist es, einen Impuls für den Wissenstransfer zwischen Wissenschaft und Praxis zu geben, damit die innovative und wirkungsvolle Umsetzung eines Sustainable Marketing im Unternehmensalltag weiter voranschreitet.Für die 2. Auflage wurden einige Beiträge überarbeitet und eine Vielzahl von Autoren aus Wissenschaft und Praxis mit neuen Expertisen aufgenommen. Neben aktuellen Beiträgen und Cases zu einzelnen Entscheidungstatbeständen und Transformationsstrategien des Sustainable Marketing Management (Produktinnovationen, Markenführung, Pricing, Logistik, Nudging, Kommunikation) werden auch ausgewählte cross-funktionale Schnittstellen adressiert.

Grundlagen und Cases

Sustainable Marketing Management

THESE ARE THE PRODUCTIVITY INSIGHTS YOU NEED TO GET AHEAD WHAT DO PRODUCTIVE PEOPLE KNOW THAT THE REST OF US DON'T? Do they have a secret recipe for success? Is there a special alchemy to being productive? The 50 secrets in this book will help you become the kind of person who gets things done - fast and efficiently. Every one of the 50 secrets in this book contains 3 strategies you can put into practice right now to get better results. Some of the ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for professional success, a formula that will unlock your leadership potential. Productivity made easy Whether you want to improve your efficiency, clear your desk, or just get on top of your work, this book provides the tools and techniques you need to be more productive. With dedicated sections on having a productive attitude, managing specific projects, aids to productivity and productivity in action, it gives you everything you need to know. Being productive isn't about being innately gifted. It's about applying deliberate practice towards a goal, and by doing that, changing your brain&nbsp;and&nbsp;your abilities.&nbsp;Secrets of Productive People&nbsp;reveals the things you need to know to join the ranks of highly productive people. ABOUT THE SERIES Secrets&nbsp;books are designed to be easy to incorporate into your daily life. They boil down the essentials of important topics into short, quick lessons giving expert advice on a wide range of challenges that you can apply instantly. Each chapter outlines one of the 50 secrets and gives three strategies for putting the ideas into action. Whether you want to improve your efficiency, clear your desk, or be on top of your work, these books give the answers you're looking for.

50 Unmissable Productivity Insights

Secrets of Productive People

This book&nbsp;addresses the growing intersection of the aviation and tourism industries, providing a comprehensive guide on how these two sectors can collaborate to create more efficient, sustainable, and profitable travel experiences. The book focuses on key topics such as sustainable aviation fuels (SAF), digital transformation, airline logistics, tourism demand forecasting, and post-pandemic recovery strategies.Readers will benefit from the book's practical, data-driven insights, which are supported by real-world case studies from leading airlines and tourism operators. These case studies demonstrate how airlines and tourism organizations can align their operations, optimize flight schedules with tourism demand, and adopt innovative sustainability practices. The book also emphasizes the use of emerging technologies like AI, machine learning, and blockchain to streamline operations and enhance customer experience.

An Integrated Approach to Aviation and Tourism

Airlines and Tour Operations

Secrets of Success

THESE ARE THE REAL COMMUNICATION INSIGHTS YOU NEED TO GET AHEAD WHAT DO GREAT COMMUNIC ATORS KNOW THAT THE REST OF US DON'T? Do they have a secret recipe for success? Is there a special alchemy? The 50 secrets in this book reveals the things you need to know to express yourself with assurance and get your message across effectively. Every one of the 50 secrets in this book contains 3 strategies you can put into practice right now to get better results. Some of the ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for success, a formula that will unlock your potential. Communication made easy Whether you want to transmit competence, reassurance and responsibility, understand your own body language as well as that of other people, or banish self-doubt and build a bedrock of self-assurance, this book provides the tools and techniques you need. ABOUT THE SERIES Secrets books are designed to be easy to incorporate into your daily life. They boil down the essentials of important topics into short, quick lessons giving expert advice on a wide range of challenges that you can apply instantly. Each chapter outlines one of the 50 secrets and gives three strategies for putting the ideas into action. Whether you want to improve your efficiency, clear your desk, or be on top of your work, these books give the answers you're looking for.

50 Insights from Brilliant Communicators

Secrets of Confident Communication

Proactive Organization Policies and Practices to Address Emerging Threats

Reducing the Risk of Targeted Gun Violence

suhrkamp taschenbuch wissenschaft

David J. Chalmers liefert eine verblüffende Analyse unserer technologischen Zukunft. Er argumentiert, dass virtuelle Welten keine Welten zweiter Klasse sind, dass wir in ihnen ein sinnvolles Leben führen können – ja, uns vielleicht schon in einer Simulation befinden! Chalmers nutzt die Technologie der virtuellen Realität, um neue, erhellende Perspektiven auf altbekannte philosophische Fragen zu eröffnen. Woher wissen wir, dass es eine Außenwelt gibt? Gibt es einen Gott? Was ist die Natur der Realität? Was ist die Beziehung zwischen Geist und Körper? Gespickt mit gewitzt veranschaulichenden Illustrationen ist Realität+ ein Grundlagenwerk für die Diskussion über Philosophie, Wissenschaft und Technologie.

Virtuelle Welten und die Probleme der Philosophie

Realität+

The Brave New World of AI

Thinking With Machines

How You Can Find, Prepare For, and Thrive in Them

Internships in the Private Sector

Grundlagen, Prinzipien & Einführung des CODIT-Frameworks

Corporate Digital Transformation

A unique collection of contemporary approaches to inclusive, diverse, and decolonized pedagogy for global development studies

Practical Approaches for Inclusive, Critical, and Decolonized Pedagogy

Teaching Global Development

Developer relations (DevRel) go beyond just blog posts, conference talks, and clever tweets. It is a discipline grounded in intention, empathy, and consistent actions. This book outlines foundational strategies employed by successful DevRel teams in just 39 focused patterns.
Using a tactical approach to effectively engage in developer relations, each pattern is based on real-world experience and designed for scalability. By using a pattern form to describe the various activities&nbsp;of developer relations in detail, the book clearly lays out the intention, shows how to create empathy with your audience, and provides a clear guide on how to execute it. Within this book, you'll discover how to extend your reach, enhance meaningful interactions, and align your initiatives with both developer communities and company strategy without compromising your values or experiencing burnout.
Whether you're a solo advocate, managing a small startup team, or leading DevRel on a larger scale, Developer Relations Activity Patterns is your practical playbook for refining strategy and amplifying your impact.&nbsp;&nbsp;&nbsp;
What You Will Learn
<ul>
<li>Learn the tools, approaches, and new tactics for developer community engagement</li>
<li>Understand how and when to apply each tactic, based on your aims and objectives </li>
</ul>
Who This Book Is For &nbsp;
Developer Relations teams, including group leaders, direct reports, senior executives in the developer community, and company product managers looking to understand and establish a DevRel function in their organization.

Developer relations (DevRel) go beyond just blog posts, conference talks, and clever tweets. It is a discipline grounded in intention, empathy, and consistent actions. This book outlines foundational strategies employed by successful DevRel teams in just 39 focused patterns.Using a tactical approach to effectively engage in developer relations, each pattern is based on real-world experience and designed for scalability. By using a pattern form to describe the various activities&nbsp;of developer relations in detail, the book clearly lays out the intention, shows how to create empathy with your audience, and provides a clear guide on how to execute it. Within this book, you'll discover how to extend your reach, enhance meaningful interactions, and align your initiatives with both developer communities and company strategy without compromising your values or experiencing burnout.Whether you're a solo advocate, managing a small startup team, or leading DevRel on a larger scale, Developer Relations Activity Patterns is your practical playbook for refining strategy and amplifying your impact.&nbsp;&nbsp;&nbsp;What You Will Learn<ul><li>Gain a greater understanding of what developer relations means and the range of activities under its remit</li><li>Learn the tools, approaches, and new tactics for developer community engagement</li><li>Understand how and when to apply each tactic, based on your aims and objectives </li></ul>Who This Book Is For &nbsp;Developer Relations teams, including group leaders, direct reports, senior executives in the developer community, and company product managers looking to understand and establish a DevRel function in their organization.

A Unified Approach to DevRel, DX and Community Management

Developer Relations Activity Patterns

Hospital and Healthcare Security, 7th Edition builds on the foundation of the previous six editions and includes new material to reflect the current state of healthcare security, particularly in data security and privacy, patient-generated violence, new technologies, and regulatory changes. It explains the basics as well as higher expertise concerns, such as the roles of design, emergency management, and policy. Conveying a wide spectrum of topics in an easy-to-comprehend format, it provides a thorough understanding of how the modern healthcare security program should be structured, resourced, and integrated around the principles of people, processes, and technology. This industry leading reference discusses best practices when assessing the security vulnerabilities of a healthcare environment, security master planning and layering in protection philosophies into the built environment, and leveraging security systems and innovation and focuses on operationally proven practices, policies, and procedures. Due to rapid changes in violence in healthcare, regulatory requirements, litigation, accreditation standards, advancements in technology and new healthcare security issues and topics, the new edition is rewritten in most areas and contains approximately 25-30% new and updated data and corresponding examples. This book is deemed by healthcare executives, accrediting agencies, and industry associations to set the standard of care for healthcare security systems and programs. Its scope, purpose, and objective do just that-set the standard of care in healthcare security in both a legal and operational sense. It serves as a comprehensive resource for those new to the industry, recently promoted and seasoned professionals alike.

Hospital and Healthcare Security

Knowledge Management at the Crossroads

Weitere Titel zum Thema