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Konno N: Knowledge Ecology

Knowledge Ecology

Understanding Innovation in the Age of AI

An Alternative Business Handbook

The Feral MBA

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves. You already know how to go fast. What nobody taught you is when not to. In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows you how to recognize Slowments: the moments when slowing down is not weakness, hesitation, or delay. It's the smarter move. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. With research, brain science, vivid storytelling, and Handley’s signature wit, ASAP: As SLOW As Possible reveals the hidden speed traps that weaken our judgment, creativity, and original thinking—especially in an age when AI makes the fastest path feel like the smartest one—and gives you a practical way to know when speed is serving you and when it’s taking you farther from what matters. You'll discover: <ul><li>The Hasty Progress Illusion—why motion can feel like mastery, even when nothing lasting is taking hold</li><li>The ASAP Matrix—how to know exactly when to autopilot, when to pause, and when a moment deserves more of you</li><li>The six Slowments in life and in work—the pivotal moments when slowing down changes what happens next</li><li>How to protect your judgment in a world eager to outsource it</li><li>When choosing analog leads to sharper ideas, wiser decisions, more creative approaches, stronger relationships, and meaningful work</li><li>How to stop confusing speed with progress—and start choosing the pace the moment actually requires</li></ul> ASAP: As SLOW As Possible reveals slowness as a generative force and for the first time gives you a way to harness life’s most important slow moments. Not by doing less, opting out, or becoming the kind of person who ferments things in a shed. But by knowing when speed helps—and when it hollows out the very thing you hoped it would serve. It’s time to choose the long road when the shortcut costs too much.

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves. You already know how to go fast. What nobody taught you is when not to. In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows you how to recognize Slowments: the moments when slowing down is not weakness, hesitation, or delay. It's the smarter move. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. With research, brain science, vivid storytelling, and Handley’s signature wit, ASAP: As SLOW As Possible reveals the hidden speed traps that weaken our judgment, creativity, and original thinking—especially in an age when AI makes the fastest path feel like the smartest one—and gives you a practical way to know when speed is serving you and when it’s taking you farther from what matters. You'll discover: <ul><li>The Hasty Progress Illusion—why motion can feel like mastery, even when nothing lasting is taking hold</li><li>The ASAP Matrix—how to know exactly when to autopilot, when to pause, and when a moment deserves more of you</li><li>The six Slowments in life and in work—the pivotal moments when slowing down changes what happens next</li><li>How to protect your judgment in a world eager to outsource it</li><li>When choosing analog leads to sharper ideas, wiser decisions, more creative approaches, stronger relationships, and meaningful work</li><li>How to stop confusing speed with progress—and start choosing the pace the moment actually requires</li></ul> ASAP: As SLOW As Possible reveals slowness as a generative force and for the first time gives you a way to harness life’s most important slow moments. Not by doing less, opting out, or becoming the kind of person who ferments things in a shed. But by knowing when speed helps—and when it hollows out the very thing you hoped it would serve. It’s time to choose the long road when the shortcut costs too much.

When to Take the Long Road in a Shortcut World

ASAP: As Slow as Possible

Palgrave Studies in Marketing, Organizations and Society

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.Stacey R. Finkelstein
 is Professor of Marketing at Stony Brook University, USA. She earned her PhD and MBA from the University of Chicago Booth School of Business.&nbsp; Her research lies at the intersection of marketing and public policy, addressing questions related to food decision making, healthcare access and utilization, vaccine hesitancy, and how people living in poverty navigate the social services ecosystem. In recognition of her work, she received the American Marketing Association (AMA) Marketing and Society Special Interest Group (MASSIG) Early Career Award in 2019 and the&nbsp;
 Journal of Consumer Affairs
 &nbsp;Best Paper Award in 2021 for her work exploring the impact of omission bias and moral culpability on parents' vaccination plans for their children. She is currently serving as the Joint Editor in Chief of the&nbsp;
 Journal of Public Policy in Marketing
 .

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.

A Value-Centered Marketing Approach

Consumer Healthcare Behavior and Technology

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

How to Think Differently about Thinking Differently

Smart Contrarians

This book provides a rigorous yet accessible resource for researchers, students, and practitioners in the fields of business and accounting. It examines how theories can be selected, applied, developed, and communicated effectively in both empirical and conceptual research. Addressing common challenges encountered by doctoral candidates and early-career academics, the volume offers practical guidance for navigating the theoretical dimensions of scholarly inquiry. Written by leading experts, this book is an essential reference for anyone seeking to deepen their understanding of the role of theory in business and accounting research and to strengthen the quality and impact of their academic work.

Methods, Cases, and Scholarly Insights

Applying Theory in Business and Accounting Research - Vol 2

Big-company systems, small-business budget.AI and automation have just put the kind of systems that once needed a corporate budget within reach of a five-person firm. For the first time, a small business can build them affordably. But affordable systems are only the start. What they really buy you is your time back, and a business that finally runs without you.Most small business owners are the engine their business runs on. Remarkable Business Systems shows you how to stop being the bottleneck, using the BUILD method, a five-step path to systems that fit how you really work and that your people will actually use. Whether you are a micro-business owner who wants their time back or you are heading up a growing team, this is the plain-English, step-by-step way to do it.Includes: <ul> <li> Ready-to-use AI prompts in every chapter </li> <li> Real small-business case studies </li> <li> The 90-Day Planner, a free interactive companion tool to track your progress and momentum week by week. </li> </ul>Richard Mawer is the founder of Ignite Growth and Leadnamic Systems, and the author of Remarkable Business Growth. He helps small business owners build systems that grow the business and give them their time back.

Get your time back with smarter systems, AI and automation

Remarkable Business Systems

A visionary leader in clean and renewable energy tells his incredible personal story and outlines a smart and sane way forward for meeting the world's growing energy needs.Michael Polsky is one of the most important figures in American clean energy--here, he tells the remarkable story of his rise from a penniless young Soviet émigré to leadership in this essential industry. Only a decade ago, many thought that demand for electricity in America might never rise again. Today, AI, cryptocurrency, and electrification are fueling the largest surge in electricity demand in fifty years. Polsky has spent the past four decades building power plants, but even he never expected to see this kind of surge in demand. Most of the companies driving it want electricity produced by clean, sustainable renewable sources, mainly wind and solar power. His journey in clean energy is America's journey too. Inexhaustible intertwines his personal story--an immigrant who arrived in America from the Soviet Union with $500 in his pocket and a few phrases of broken English who, twenty-five years later, founded a multibillion dollar independent energy company--with the story of America's energy evolution from coal and oil to wind and solar power.Polsky's career evolved from working on oil- and coal-powered plants, to generating power from nuclear and natural gas, to renewable energy. It was a natural progression that helped him form a distinct vision of the future, which guided him to what would be the next best way to develop projects and produce electricity. The United States is heading in the same direction, for a simple reason: not because we have all become environmental activists, but because renewable-energy technology just makes sense. It has the potential to create unlimited amounts of energy, and a low-cost, highly efficient, and reliable power system.Polsky's company, Invenergy, is now the biggest privately owned clean-energy business in the US. He was forward-thinking enough to have built a business with a focus on renewable energy. But the challenge Polsky sees for America is that we don't have enough installed renewable-power generation, hooked up to the grid and ready to supply. Because demand for electricity is so unprecedented, the source of the energy is becoming somewhat secondary to the need itself. We're burning more fossil fuels than ever before, reopening mothballed nuclear power stations, and betting on experimental technology.We are entering an era of an "all of the above" approach to generating electricity, driven by the surge in demand and the realization that neither fossil fuels nor renewables alone can meet all our needs. As Polsky sees it, the danger is that our immediate appetites could blind us to the consequences of using all forms of energy: making climate change worse, slowing the energy transition, and the potentially disastrous results of a nuclear accident.Polsky is far from a green warrior or an ecological activist. As a student in his native Kyiv, Ukraine, he was trained in the 1970s to design power plants that burned heavy oil or coal. When he emigrated to the United States in 1976, he worked on nuclear power plants, then on gas-powered plants, and then on power plants that burned coal, oil, and natural gas. The first company he started worked on coal- and natural-gas-fired power plants; his second company developed facilities that burned natural gas, tires, and wood.Today, Polsky and Invenergy are in the renewable-energy business because it is an unprecedented industrial and financial opportunity, offering the chance to create unlimited amounts of energy efficiently, reliably, and at a low cost. It is highly scalable. It is the future toward which technology is taking us. Our choice is not whether or not to switch to renewable energy, but if we will grasp this opportunity or have it forced upon us by crises. As Polsky sees it, there is a smart and forward-looking way to the future, and this book charts what the smart way looks like, and urges us to seize the opportunity it offers.

My Journey and the Future of Energy

Inexhaustible

Lessons from the Best on Turning Setbacks into Breakthroughs

Fail Smarter

Start-Up Confessions is the hilarious and unashamedly frank story of the founding and funding of one of the UK's most successful start-ups. Opening up about both ambition and frequent failure, co-founder and serial entrepreneur Gauthier van Malderen argues that progress in start-ups is in moving from one failure to the next as fast and as cheaply as possible 'learning fast enough not to repeat the truly expensive mistakes'. But this story of a company's growth is also an accessible and practical guide to founding and running your own business. It offers essential advice on fundraising and pitching to investors and hiring key staff, shows how to manage status, salaries and expectations as you move from a few people in a room to a thriving business. And it shows you how to scale the structure, how to work with the board and how to establish a thriving company culture without losing your soul.

A Founder's Guide to Getting It Wrong (and Sometimes Right)

Start-Up Confessions

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Knowledge Ecology

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