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International Directory of Company
Histories

International Directory of Company Histories

How Con Men, Call Centers, and Rogue Doctors Fuel America's Lawsuit Factory

The Pain Brokers

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

Run better meetings. Make fairer decisions. Strengthen your organization.Premium leatherbound edition.
Trusted by thousands of organizations, this premium leatherbound edition of&nbsp;Democratic Rules of Order, 11th Edition offers a complete, easy-to-use modern framework for running meetings that protects democratic participation while helping organizations make decisions effectively.
This fully revised and updated edition by leading experts in parliamentary rules offers easy numbering of rules for easy reference, templates for organizational bylaws, motions and more, and an overview of how meeting rules interface with higher level laws.&nbsp;
Inside, readers will learn how to:
<ul><li>Run fair, efficient, and productive meetings</li>
<li>Replace procedural jargon with plain-language rules</li>
<li>Encourage equal participation while preserving majority rule</li>
<li>Reduce conflict, confusion, and wasted time</li>
<li>Keep meetings focused on decisions—not technicalities</li>
<li>Strengthen governance and transparent decision-making</li>
<li>Empower leaders, board members, and volunteers to participate confidently</li>
<li>Apply a complete system adaptable to organizations of any size.</li>
</ul>
Ideal for nonprofits, boards, associations, civic groups, and community organizations, Democratic Rules of Order, 11th Edition is an essential guide for chairs, directors, volunteers, educators, and leaders seeking meetings that are more democratic, productive, and less stressful.

Practical Rules for Meetings and Decisions

Democratic Rules of Order, 11th Edition

You can't separate marketing, product, and AI anymore-The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology-now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents-dispassionate digital proxies with perfect memories, programmed to act in their users' best interests-are taking over, creating a fundamental separation between the shopper and the human consumer. A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better-through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent. Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption-they will define the future of commerce.

Rethinking Growth, Strategy, and Brand Power in an AI-First World

The Algorithmic Shopper

Navigating Ambiguity to Create L&amp;D Solutions
Being a learning designer means solving problems without a playbook. Sometimes you’re handed a vague request. Other times, you notice a performance gap, a broken workflow, or a missed opportunity and feel driven to create something new. But what if you’re not sure how to start, what to build, or whether it will even work?
Getting Unstuck in Learning Design is your practical guide for those gray areas where many learning designers stall. You will learn to navigate ambiguity and shift priorities seamlessly in your day-to-day learning design work. Expert learning experience designer Melissa Milloway leads you through how to:
<ul><li>Find your spark and turn it into momentum.</li>
<li>Identify the right problem.</li>
<li>Determine where to focus your time and energy.</li>
<li>Use iterative design to test ideas, build credibility, and earn buy-in over time.</li>
</ul>
Whether you’re stuck on a specific project, stuck in routines that no longer serve you, or stuck wondering how to grow in your role, Milloway offers methods to create clarity and momentum. This book will help you think and act like a designer—more curious, adaptive, and willing to move forward before all the details are clear.

How to Create Clarity and Move Work Forward

Getting Unstuck in Learning Design

Every year, American organizations spend $365 billion on workplace conflict. Most of it is completely preventable. The typical organization treats conflict like a building fire — wait until something's burning, then scramble to put it out. The result is lost productivity, damaged relationships, legal exposure, leadership burnout, and a revolving door of talent that never seems to stop spinning.There's a better way.In Conflict-Ready, the experts at the High Conflict Institute — who have trained thousands of leaders across corporations, small businesses, government agencies, and nonprofits — reveal why reactive conflict management is a losing game, and what it looks like to build an organization that's prepared before the first spark flies.This isn't about eliminating conflict. It's about baking a smarter, more proactive approach directly into your culture, your systems, and your leadership — so that when high conflict personalities, charged situations, and difficult dynamics inevitably show up, your organization knows exactly what to do.You'll learn how to recognize the patterns that escalate conflict before they explode, develop the organizational habits and structures that defuse tension early, equip your managers and HR teams with the skills of the most conflict-competent leaders, and shift your entire organization from firefighting mode to conflict-ready.The organizations winning today aren't the ones that avoid conflict. They're the ones that are ready for it.

Prevent Costly Conflict. Reduce Risk. Protect the Bottom Line

Conflict-Ready

Make Technology Your Most Powerful Learning Ally
&nbsp;
As an L&amp;D professional, you are experiencing a dramatic transformation in the way employees learn, work, and grow. How do you keep up with the fast pace of change so you can serve the needs of your learners and your organization? The Learning Technology Playbook is the essential resource you need to thrive in today’s training landscape.
In this step-by-step guide, renowned learning technologist Pooja Jaisingh shares how she evaluates, adopts, and integrates new technology solutions. Using real-world examples from leading companies and insights from more than 30 industry leaders, Jaisingh demonstrates how to move from exploration to full integration of new technology, while keeping ethics, privacy, and inclusivity at the forefront.
The Learning Technology Playbook is packed with:
<ul>
<li>Actionable strategies to prepare your organization for the next big leaps in learning</li>
</ul>
<ul>
<li>Reflection prompts to enhance your understanding of key concepts</li>
<li>Practical templates, checklists, audits, and planning worksheets to help you create future-ready content for tomorrow’s workplace</li>
<li>A glossary of tech jargon for easy reference</li>
</ul>
This book empowers instructional designers, trainers, and consultants to become savvy technology strategists by learning to optimize workflows, future-proof learning initiatives, and champion innovation. Whether you’re just beginning your journey or advancing as an L&amp;D leader, Jaisingh will inspire you to harness learning technology as a force for growth and success in your organization—and to claim your seat at the table by leading technology adoption responsibly and purposefully.

Real-World Methods to Evaluate, Pilot, and Scale L&d Tech

The Learning Technology Playbook

Private equity buccaneers have generated untold wealth by plundering the worlds of commerce, defence and sport. In the process they have also destroyed jobs, hurt consumers, neglected environmental concerns and undermined public trust in share markets. In this book, Alex Brummer, City Editor at the Daily Mail, lifts the lid on the dangers of private equity Financially driven private ownership has contributed to waterways being clogged with sewage; high parking charges; malfunctioning baggage handling at airports; the collapse and impairment of some of our best-loved retail stores and the alienation of sports fans from much-loved franchises. Private equity finance is an industry which thrives on leverage (debt), is untrammelled by regulations, poses a danger to economic stability and often works against the national interest. Starting out in the US, the private equity industry rapidly spread to Britain, where many of the big players have set up their European and global headquarters. In this wide-ranging book, Alex Brummer takes in a broad focus on the dangers of private equity to the global economic order, examining in detail the danger of grotesque levels of debt, and the neglect of the public interest in what private equity firms do.

How One Industry Is Wrecking Businesses, Harming Consumers and Undermining the World's Financial Markets

The Pirates of Private Equity

Bring rhythm, relevance, and better retention to your next training.
&nbsp;
What do L&amp;D professionals and hip-hop artists have in common? Both face skeptical, diverse audiences and operate within strict time constraints in environments that are full of distractions. In Facilitation in VERSE, learning strategist Tekeisha Zimmerman shares a framework to address those challenges in five stages: Vibe, Engage, Reveal, Spin, and End. The framework draws upon proven &nbsp;techniques to engage learners inspired by hip-hop, including:
&nbsp;
<ul>
<li>Call and response</li>
<li>Storytelling for emotional connection</li>
<li>Repetition</li>
<li>Intentional language</li>
<li>Memorable takeaways</li>
</ul>
&nbsp;
The VERSE framework directly addresses challenges learning designers and facilitators face every day, including high resistance and pressure to demonstrate measurable behavior change. The book is packed with practical templates, decision matrices, sample scripts, and self-assessments to help instructional designers and facilitators implement the framework. Readers also receive free access to an AI-powered coach that lets them practice applying VERSE in real time, working through scenarios and refining their approach whenever they need it—long after finishing the book.
&nbsp;
The best trainers and hip-hop artists know that connection is what makes a message work. Facilitation in VERSE shows you how to create learning experiences that resonate in the moment and leave a lasting impression.

A Hip-Hop-Inspired Framework to Engage Learners

Facilitation in Verse

Don't just design training. Design behavior change that lasts.

Your training program got good evaluations, and learners left feeling satisfied. But within weeks you discover that none of their behavior changed, and managers are asking why. Your training seemed to work in the moment, but performance outcomes aren’t where you want them to be.

With a practical, ADDIE-inspired approach, Designing Training That Sticks tackles a persistent gap most facilitators and instructional designers face every day—the gap between training and real-world performance outcomes. Author Michael L. Dorsey guides instructional designers through his Afterburn Framework—aligning learning objectives, delivery methods, and reinforcement strategies to achieve real, measurable outcomes. Real-world case studies demonstrate how to make his innovative framework actionable.

Dorsey shows you how to:
<ul>
<li>Use reinforcement tools such as job aids, indexed videos, and microlearning.</li>
<li>Build accountability structures such as learning partners and manager check-ins.</li>
<li>Choose intentional environmental design that actively supports key behaviors.</li>
<li>Engage highly motivated supervisors who care about sustained behavior change.</li>
</ul>

Your organization isn’t necessarily failing at training. But it’s probably failing to design training with the future in mind. If you’re ready to do something about that, Designing Training That Sticks is the place to start.

Turn Learning Into Lasting Performance

Designing Training That Sticks

Tom Copeland is the nation’s leading expert on the business of family child care. As tax season approaches each year, thousands of family child care providers save time and money using the Tax Workbook and Organizers. The most comprehensive resource available, this book contains up-to-date guidance so family child care providers can accurately complete their own tax returns and take advantage of all the business deductions they are entitled to claim.

Family Child Care 2026 Tax Workbook and Organizer

A cultural journey through the world of fragrance, weaving together ancient tradition and modern artistry to tell the untold history of our favorite perfume trends of today. Scent’s grip on how we feel and what we remember is distinct from our other senses. Unlike sight, sound, taste, or touch, smell bypasses the brain’s central relay, going straight to the limbic system where we process emotions and store memories. This means that a single whiff of perfume can instantly evoke nostalgia, moving us in ways we cannot always explain. Perfume has fascinated every civilization for millennia, evolving from a tool for ancient rituals to a $50 billion global industry. But long before France bottled its fame, Arabia perfected the art of scent—not just as a measure of beauty and attraction but also as a display of power. Yes, Chanel revolutionized fragrance with No. 5, Guerlain’s Shalimar reshaped how the East was imagined, and Tom Ford’s Oud Wood brought the scented wood to the streets of London, Paris, and New York. But places like the Arab gulf, North Africa, East Asia, which gave the world much of these ingredients and techniques, have been written out of their own history. Based on months of on-the-ground reporting across four continents, Egyptian American journalist Ola Salem provides a first-hand account of the perfume monopoly, interrogating the “fraghead” revolution, debunking industry stereotypes, and examining what the future of fragrance will look like. From Cleopatra’s perfume factories to the modern-day Sephora counter, from the jasmine fields of Egypt to the frankincense trees in Oman, Salem takes readers on an immersive cultural journey to shine a light on the oft-overlooked corners, cultivators, and creators of the fragrance world.

Scent, Power, and Empire

The Lost History of Perfume

International Directory of Company Histories

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