Influencer Marketing
Building Brand Communities and Engagement
Inhalt
Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
Bibliografische Angaben
Mai 2025, ca. 320 Seiten, Englisch
Taylor and Francis
978-1-032-56222-3