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Hower M: Sustainability Storytelling

Sustainability Storytelling

Translating Strategy into Effective Stories

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand test of the time. It also expounds on building brand equity in challenging times, brand extension, brand strategy as well brand accounting and valuation. The book also covers strategies for building service brands -- marketing strategies and processes have changed over time with technology and brands now must be built through social media and digital marketing, which is discussed comprehensively with cases in this title.The book will be useful to students and teachers of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations. It will also be an invaluable resource for brand marketers and practitioners.

Surviving the Competitive Environment

Strategic Brand Management

Navigating Time, People, and Purpose

A Day in the Life of a Senior Leader

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

How can design shine a light on humanity's relationship with the planet, its ecosystems and inhabitants, now and in the future? Global challenges like climate change and ecosystem degradation are proving that a singular disciplinary approach is inadequate to respond to issues where societal behaviours, individual choices, political decisions, economic, technological and scientific developments are so densely entangled - not least in design. But what happens when we turn things around and decentre "the human" to look at our relationship with the planet, its ecosystems and inhabitants beyond the capitalist human-nature binary worldview? Design Beyond the Human is a collection of essays by international scholars, designers and engaged citizens traversing activism, anthropology, conservation, creative writing, design practice, design theory, economics, education, environmental humanities, ethics, history, indigenous knowledge, law, philosophy, poetry, politics, regenerative agriculture, science, sociology and technology. Divided into three sections - We Are Not Alone, Design Beyond the Human, and Mediating Human-Non-Human Relations Through Design - the text generates conversations capable of thinking about life on planet Earth, challenging the Anglo-European anthropocentric conceptualisation of design that dominates practice, education, and academic discourse. Each section is unique: charting the transdisciplinary cultural perspective that is required to comprehend our predicament, the critique of human-centred design and its interdependence with capitalism, and the nascent practices and projects that are attempting to reconcile humanity's possible relationship with the planet, its ecosystems and inhabitants. The book offers the reader an opportunity to engage with expertise, knowledge, methodologies and lived experiences from across disciplines shaped by shared concerns and provides an opportunity to question if design in a more-than-human way might reimagine design's relationship to capitalism and contemporary lifestyles. Will our planetary future be merely an ecologically aware version of today, or, in going beyond the human, might we develop a transdisciplinary perspective capable of imagining an alternative vision of life on Earth?

Transdisciplinary Conversations about the Planet

Design Beyond the Human

Nature-Based Solutions to 21st Century Challenges

EcoWISE

Selected Landscape Architecture Works from Hui Wang

Organic Landscape

Building a Program for Strategy and Oversight

Practical AI Governance

Learn how to plan, design and deliver sustainable events, while considering and measuring the long-term impacts to meet the triple bottom line (TBL) of people, planet and profit.

Planning, Designing and Delivering

Sustainability in Events Management

Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.

Principles, Planning and Practice

Event Planning and Management

A How-To Guide for Implementation and Management

AI for Public Relations

Your Guide to Growing, Cooking and Living a Healthy, Happy & Sustainable Plant-based Life

Living Plantfully

Sustainability Storytelling

Weitere Titel zum Thema