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Gesamtkatalog

Catalogue complet

In Search of Tomorrow (Vol 6)

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively &gt;This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Patterns of Economic Change by State and Area

Patterns of Economic Change by State and Area: Income, Employment, and Gross Domestic Product is a special edition of Business Statistics of the United States. It presents data on personal income, employment, and gross domestic product for the United States as a whole, and by region, state, and metropolitan statistical area (MSA). Data on personal income and employment extends back to 1960 for the states and regions and to 1970 for the MSAs. Patterns of Economic Change complements other Bernan Press titles such as the State and Metropolitan Area Data Book and County and City Extra. In contrast to their predominantly current and detailed cross-section data on states and metropolitan areas, this book contributes historical time-series measurements of key aggregates that show how the economies of regions, states, and metropolitan areas have responded over time to cyclical currents and long-term trends. Statistics at the state level provide a framework for analyzing current economic conditions in each state and can serve as a basis for decision making. For example: ·Federal government agencies use the statistics as a basis for allocating funds and determining matching grants to states. The statistics are also used in forecasting models to project energy and water use. ·State governments use the statistics to project tax revenues and the need for public services. ·Academic regional economists use the statistics for applied research. ·Businesses, trade associations, and labor organizations use the statistics for market research.

Income, Employment, and Gross Domestic Product

Patterns of Economic Change by State and Area 2026

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization. In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams &gt;Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

A practical guide to becoming future-ready in the Age of Intelligence&nbsp; The future doesn't arrive all at once-it emerges in signals, patterns, shifts, and stories. Designing the Future is your field guide to making sense of that complexity.&nbsp;In their book&nbsp;SuperShifts, authors Steve Fisher and Ja-Nae Duane&nbsp;mapped the tectonic transformations reshaping society. And now, in their new work&nbsp;Designing the Future,&nbsp;they demonstrate how to take&nbsp;the next step: how to apply foresight methods to your life, your work, and your organization.&nbsp; Designing the Future&nbsp;isn't&nbsp;about trying to predict&nbsp;the specifics of&nbsp;tomorrow. That's impossible. It's about preparing for possibility today. It explores&nbsp;what it's like to practice futures thinking in real time, helping you discover what kind of futurist you are: a signal spotter, a systems mapper, a storyteller, or a strategist. Whether you're a leader, innovator, or curious learner, you'll build the confidence to see change early and respond with clarity.&nbsp; The book revisits the Macrohistory and the Ages and Eras Theory, tracing long arcs of civilizational change&nbsp;that include the Ages of Faith, Industry, Machines, Digital, and now the Age of Intelligence. It shows you how to understand the past so you can navigate the&nbsp;future, revealing how today's disruptions connect to centuries-long patterns of transformation.&nbsp; Fisher and Duane dive deep into the Nine SuperShifts:&nbsp;Generational Drift, IntelliFusion, Techceleration, Reality Remix, PowerFlow, EcoAwakening, SocialQuake, World Mosaic, and BioNexus.&nbsp;This time, however, you'll connect them directly to your own domains: your career, your community, your products, and your organizational strategy.&nbsp;They walk you through&nbsp;you how to translate global transformation into personal and professional action.&nbsp; Inside the book:&nbsp; <ul> <li>Understanding Change:&nbsp;Macrohistory and the Ages and Eras Theory, revealing the long arcs of transformation that shape the present and signal the future&nbsp;</li> </ul> <ul> <li>The Nine SuperShifts:&nbsp;A deeper exploration of the forces reshaping society, with direct connections to your strategy, work and life&nbsp;</li> </ul> <ul> <li>The Spectrum Foresight Framework(TM):&nbsp;A&nbsp;method built for plural futures, as opposed to linear forecasting,&nbsp;able to embrace multiple possibilities and perspectives across ten recursive stages: Scope, Sensing, Shifts, Scenes, Scenarios, Stories, Solutions, Strategy, Scale, and Sustain&nbsp;</li> </ul> <ul> <li>Signals Scanning &amp; Pattern Recognition:&nbsp;Practical methods for detecting weak signals, mapping tensions, and uncovering hidden opportunities&nbsp;</li> </ul> <ul> <li>World-Building &amp; World-Shaping:&nbsp;Tools to design immersive future scenes, scenarios, and stories that make complexity tangible&nbsp;</li> </ul> <ul> <li>From Imagination to Action:&nbsp;How to transform foresight into products, solutions, and strategies you can implement now&nbsp;</li> </ul> <ul> <li>Building Foresight Organizations:&nbsp;Frameworks for embedding futures thinking into culture, systems, and decision-making&nbsp;</li> </ul> <ul> <li>The Futures Operating System (FOS)(TM):&nbsp;A blueprint for integrating foresight into the rhythms, roles, and tools of your organization&nbsp;</li> </ul> The pace of change is accelerating. AI, climate disruption, demographic shifts, and institutional breakdowns are reshaping the way we live and work.&nbsp;Designing the Future&nbsp;equips you with the tools to not just react&nbsp;-&nbsp;but to lead with foresight. It's a bridge between imagination and execution, helping you move from possibility to practice.

A Visual Guide to Building Future-Ready Organizations

Designing the Future

Build an organization that adapts, evolves and performs in constant uncertainty. Workplace Agility by Natal Dank is a strategic guide for senior HR leaders, business executives and transformation leads who need to move beyond reactive change and design organizations that thrive in disruption. As AI accelerates change and workforce expectations shift, this book shows how to replace outdated resilience models with a more dynamic, future-ready approach. Introducing the Workplace Elasticity (WE) model, it explains how to align people strategy, business strategy and Industry 5.0 thinking to create organizations that can flex, stretch and re-form without losing performance. Combining strategic insight with real-world examples from companies including TomTom, Novartis and Liberty Latin America, it translates complexity into practical action. You will learn how to: - Align workforce planning with AI-enabled business strategy - Design operating models that adapt to constant change - Enable effective human-machine collaboration at scale - Build cultures that support purpose, connection and performance &gt;Workplace Agility equips you with the tools to lead with confidence in uncertainty, building adaptive organizations that sustain performance and competitive advantage. Themes include: workplace agility, organizational design, HR strategy, AI in business, workforce transformation, Industry 5.0

An HR Approach to Organizational Design and People Strategy

Workplace Agility

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

What Really Drives Performance in the Age of AI

The Trust Advantage

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

A practical introduction to designing and managing contemporary visitor attractions. Visitor Attraction Management by Carol Southall, Amanda Payne and Frances-Marie Hitchen is written for undergraduate students studying Tourism, Hospitality and Events Management who need a clear and applied understanding of how visitor attractions are created, operated and sustained. This textbook supports students by linking tourism management frameworks with the realities of a fast-changing global attractions sector. The book explores the full spectrum of visitor attractions, from theme parks and cultural museums to luxury eco-resorts and emerging digital experiences. It examines how memorable visitor experiences are designed and managed, how attractions operate day to day and how branding, promotion and innovation shape competitiveness. This textbook includes: - Clear explanations of different types of visitor attractions and experience design principles - Coverage of attraction operations, service quality and risk management - Branding and promotion strategies for marketing attractions and experiences - Discussion of emerging technologies and entrepreneurial innovation &gt;With expanded real-world examples from destinations including Petra and Venice, attractions such as Alton Towers, Walt Disney World and the British Museum, and digital innovations like the Terracotta Warriors AR Experience in China, this textbook equips students with the knowledge and confidence to prepare for careers in tourism and visitor attractions management.

Contemporary Approaches in the Global Tourism Industry

Visitor Attraction Management

'Brimming with surprising insights and useful tips... the resource we need for making genuine connections' Adam Grant, bestselling author of Think Again How do you resolve a misunderstanding before it becomes a conflict? How do you build influence when you're not in the room? How do you create real connection when your team works apart? Drawing on award-winning Professor Andrew Brodsky's groundbreaking research, as well as real-world examples, Ping reveals: ¿ The hidden strengths and weaknesses of every communication channel ¿ When to email, message, call, meet - or let AI help ¿ How to make memorable virtual first impressions ¿ How to build trust, influence, and stronger relationships at a distance ¿ How to negotiate, persuade, and solve problems through a screen Ping will change the way you think about every message you send. 'A must read for everyone who communicates online - in other words, everyone' Jake Knapp, co-founder of Google Meet and bestselling author of Sprint

Change The Way You Think About Every Message You Send

Ping

In Search of Tomorrow (Vol 6)

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