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Easto L: How To Succeed In Your
Professional Service Business

How To Succeed In Your Professional Service Business

From Mindset To Marketing-Attitudes & Actions

'The Wealth Habit shows how small, well-designed behaviours, repeated consistently, create extraordinary financial outcomes over time.' - Steven Bartlett, The Diary of a CEO Wealth doesn't start with money, it starts with a habit. Most people think that wealth is reserved for the lucky few-those born into privilege, gifted with an entrepreneurial streak, or naturally skilled with money. But the truth is, financial success isn't about luck-it's about habits. The Wealth Habit is a groundbreaking, behaviour-driven approach to wealth-building that rewires the way you think about money, turning financial success into a series of tiny, effortless, repeatable actions. Instead of overwhelming readers with rigid budgets or complex investment strategies, this book reveals how small, daily financial moves compound into life-changing wealth - no matter where you start. Whether you're struggling with money, looking to break free from the paycheck-to-paycheck cycle, or searching for a stress-free, automated way to build wealth, this book gives you a clear, habit-based roadmap to make financial success inevitable. Start small. Repeat often. Let the habit lead the way.

Small Changes that Will Make You Rich

The Wealth Habit

Do you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date or your networking partner? You need to know how people work. As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns in her lab - and she's cracked the code. In Captivate she shares a wealth of shortcuts, systems and behaviour hacks derived from her research, to help you take charge of interactions at work and at home. You'll learn how to execute a social game plan to navigate any social situation; how to speed-read faces for 7 universal 'micro-expressions' that can be used to predict people's emotions; and much more besides. When you understand the laws of human behaviour you can get along with anyone. With Vanessa's help, you will never interact in the same way again.

The Science of Succeeding with People

Captivate

'A heartfelt plea for the importance of excellence in music performance and education, from one of the leading role models of our time' Sir Nicholas Kenyon, former director of the BBC Proms and Barbican Centre Cellist Sheku Kanneh-Mason knows and feels the transformative power of music as much as any musician alive. From winning the prestigious BBC Young Musician Award to performing at Harry and Meghan's wedding; from Bach's solo suites to Bob Marley's reggae; his ferocious passion shines through in every single performance, whether in a packed-out concert hall or on record. But how was it that someone like him - a person of colour, from a state school in Nottingham - rose to the upper echelons of the classical music world? What were the obstacles that he had to overcome, what did he learn along the way, and how could a young person follow in his footsteps today? In The Power of Music, Sheku explores the experiences and values that led him here, from a childhood of football practice and family music sessions, to his work today in the world's finest concert halls and in the less privileged communities that surround them. As his star continues to rise, he shows us the darker side of an industry ruled by exclusivity and stubborn adherence to tradition. With its power to transform our mental and physical health, to effect social change, and to make a house a home, Sheku shows us that classical music is for everyone, not just an elite few. The Power of Music is a celebration of music of all sorts and those who make it, and a rallying call to change. 'Sheku believes that the future of classical music is bright, and in the hands of young musicians like him, it certainly is' John Suchet 'Powerful and inspiring' Sir Stephen Hough

How Music Connects Us All

The Power of Music

As you read further in the book, you'll learn about the heart of entrepreneurship. Each chapter reveals vital tactics and practical insights that successful entrepreneurs have used to reach their goals. Entrepreneurship is never a smooth ride. There are many unexpected twists and turns and challenges that will arise along the way. However, you'll realize that opportunities are limitless by equipping yourself with the right information, unwavering determination, and a genuine readiness to adapt and learn from success and failure. 
This book aims to provide a comprehensive roadmap that will guide you through the intricate world of entrepreneurship. It's not just about giving you the basics; it's about offering you a bird's-eye view of overarching strategies while delving into the nitty-gritty tactical details. Each chapter is designed to build upon the previous chapter's strategies and concepts, nurturing your entrepreneurial spirit and empowering you to create and innovate in a constantly evolving world of opportunities. Remember, entrepreneurship is all about taking action. This book is a call to action to pursue your dreams and passions. Through action, you'll blend passion with persistence, dreams with reality, and view failure as a lesson and a stepping stone toward success.

Practical Business Insights

Secrets of Entrepreneurial Triumph

The acclaimed host of The Learning Leader Show delivers the bracing message that growth comes at a cost and equips readers with a rigorous, practical roadmap for paying that price and achieving lasting excellence in work and life.Ambitious people know what they want to do and where they want to go, but they aren’t sure how to get there. Abstract advice feels good but ultimately changes nothing. Only concrete action can change habits, which in turn changes lives.The Price of Becoming is a clear guide with instructions for overcoming complacency, mastering communication, and making better decisions under pressure. Ryan Hawk draws from over 700 interviews with some of the world’s leading experts, leaders, thinkers, movers, and doers, including Jim Collins, Simon Sinek, Adam Grant, Tony Robbins, James Clear, Paul Rabil, Jocko Willink, Susan Cain, Alex Hutchinson, Seth Godin, and General Stanley McChrystal, to answer one powerful question: “What can I do today to build a better me?”Ryan distills their numerous insights, data, and direct personal experiences into a practical, actionable framework he divides into three sections:<ul><li>Learn—Fuel Your Intake Engine</li><li>Work—Take Action</li><li>Lead—Teach Others</li></ul>Personal growth is about pushing your edges. Going beyond your current zone of comfort and competency. Clear, practical, and timeless, The Price of Becoming is an empowering and informative handbook designed to help you practice daily improvement, sustain excellence, and build the life and career you envision through intentional, continuous learning and active growth.

The Compounding Practices of High Performance

The Price of Becoming

The money book that makes wealth inevitable, not optional. Most people think that wealth is reserved for the lucky few-those born into privilege, gifted with an entrepreneurial streak, or naturally skilled with money. But the truth is,&nbsp;financial success isn't about luck-it's about habits. The Wealth Habit&nbsp;is a groundbreaking, behaviour-driven approach to wealth-building that&nbsp;rewires the way you think about money,&nbsp;turning financial success into&nbsp;a series of effortless, repeatable actions. Instead of overwhelming readers with rigid budgets or complex investment strategies, this book reveals how&nbsp;small, daily financial moves compound into life-changing wealth -&nbsp;no matter where you start. Whether you're struggling with money, looking to break free from the paycheck-to-paycheck cycle, or searching for a&nbsp;stress-free, automated way to build wealth, this book gives you a&nbsp;clear, habit-based roadmap&nbsp;to make financial success inevitable. By focusing on&nbsp;small, repeatable money behaviours,&nbsp;The Wealth Habit&nbsp;ensures that true&nbsp;wealth isn't just something you achieve-it's something you sustain for life. Habits discussed are: &nbsp; The 1% Rule:&nbsp;Why improving by just 1% daily can lead to exponential financial growth, and how to apply this rule to saving, investing, and earning more. The Automation Advantage&nbsp;– set it and forget it:&nbsp;How automation removes decision fatigue from money management.&nbsp;The best tools and strategies for automating savings and investing, including AI-driven financial assistants. The 24-Hour Pause Button™&nbsp;– Mastering Your Built-In Brake:&nbsp;How to&nbsp;activate your pause button™ and fill the gap with purpose The "Pay Yourself First" Habit&nbsp;– the golden rule of wealth-building: This is the secret behind why wealthy people never run out of money. Learn how to ensure you prioritize saving before spending, and steps to set up automatic wealth accumulation. The Effortless Investing Habit:&nbsp;How to make investing automatic, stress-free, and a lifelong habit to guarantee your long-term financial security The Side Hustle Habit: How to start a side hustle with minimal time and effort, AI-driven tools and automation to scale side businesses and maximize efficiency. The Generosity Habit – Why Giving Makes You Wealthier:&nbsp;How generosity shifts your financial mindset from scarcity to abundance.&nbsp;Discover the connection between giving, purpose, and long-term wealth.

'Brilliant and necessary.' - Cariad Lloyd 'It's now top of my recommendation list!' - Dr Jo Steer 'Empowering' - Anna Mathur 'A revelation' - Char Bailey 'Engaging... well-researched' - Dr Tony Lloyd Darkly funny, relatable and unflinchingly honest, Is it My ADHD? gives irreverent and intersectional insight into what life is like for women living with Attention Deficit Hyperactivity Disorder. Much like the 3-4% of the British population with ADHD, Grace Timothy always felt on the outskirts of 'normal'. After a lifetime of mental and physical symptoms that didn't quite add up, she was finally diagnosed in 2021. At the time, information was scant. Now, neurodivergence is the hot topic on everyone's lips. With this increased awareness, we've encountered a new challenge: how can we circumnavigate the misinformation and better understand our own brains? Writer and podcaster Grace Timothy speaks to those living with ADHD to explore traits specific to women, grounding each chapter in clinical research and expert commentary. Offering comfort and real, tried-and-tested tips along the way, this book is for anyone who's ever wondered, is it my ADHD?

Navigating Life as a Neurodivergent Woman

Is It My ADHD?

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Own Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Own Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Own Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Own Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Own Captivity

'Fascinating, a fantastic read... the whole book is a message of hope' Rangan Chatterjee 'Amazing... it makes you feel good today and will help you live longer tomorrow' Chris Evans A myth-busting guide to one of the key pillars of health and longevity - walking - by the renowned foot health experts Walking isn't just a leisurely activity or a form of personal transportation. Its far-reaching benefits - not just for physical health, but for mental clarity and emotional well-being, creativity and social connection - make it a vital component of human existence, one that is as essential as breathing and sleeping. In this book, world-renowned foot and gait specialist, Courtney Conley, and physiotherapist, Milica McDowell, transform our understanding of the importance of one of the simplest and most accessible forms of movement. Drawing on cutting-edge research, evolutionary biology and real-life stories from their practice, they show that walking is one of our most powerful and under-prescribed medicines: revealing why walking speed can predict overall health; how the risk of falls, which has a direct impact on longevity, can be measured by your foot health; and how even the shortest of walks can have profound healing effects. Filled with practical advice, from simple tips to help with lower back pain, to customizable programs to enhance mobility and fitness, this book is an essential guide to transforming your physical - and mental - health, from the ground up.

Your Life Depends On It

Walk

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

A timely, practical guide to AI its strengths, weaknesses, and real-world applications for business professionals and policymakers.

Harnessing the Power of AI for Your Organization—Profitably and Safely

The AI Conundrum

What if the future of work depends on kindness? A culture where conscious leadership creates environments for people to thrive without burnout and achieve without the expense of their wellbeing.
The Kind Way is a call to action and a practical framework for those exhausted by and longing to be liberated from the oppressive grip of perpetual overdrive culture.
Sophie Bretag presents a tangible leadership framework in four essential pillars that can be developed, measured and embedded at both individual and organisational levels. Blending neuroscience, psychology and real-world case studies with practical tools, the KINDHUMAN Quotient(TM) redefines and reimagines leadership as we know it.

The Kind Way is an invitation to lead differently, toward a future where success and humanity coexist, and where leadership leaves a sustainable, meaningful legacy.

The Life-Changing Metric for Leadership, Success and the Human Spirit

The Kind Way

Learn how ancient Jewish wisdom and principles connect to wealth creation in the modern world Written by Rabbi Daniel Lapin, radio talk-show host, best-selling author, presidential advisor, and keynote speaker at the Congressional bi-partisan opening of the 106th Congress in Washington, D.C., Thou Shall Prosper: Ten Commandments for Making Money details the ten permanent principles of wealth creation that never change, based on the established principles of ancient Jewish wisdom and the economic and philosophic vision of business that has been part of Jewish culture for centuries. This Second Edition includes numerous updates to reflect changes in the modern business landscape, especially in regards to internet-based and other new types of businesses. In this book, readers will find specific practical action steps that can lead to wealth opportunities, regardless of the strength of the economy. Some of the key principles discussed in this book include: <ul> <li>Believing in the dignity and morality of business as a requisite to success</li> <li>Extending the network of your connectedness to many people</li> <li>Understanding the deep connection between your money and your life</li> <li>Striving to change the changeable while respecting and holding onto the unchangeable</li> </ul> Thou Shall Prosper: Ten Commandments for Making Money earns a well-deserved spot on the bookshelves of all individual investors curious how ancient Jewish principles can show us how to manage and grow our money.

Ten Commandments for Making Money

Thou Shall Prosper

How To Succeed In Your Professional Service Business

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