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Morgan G: How to Engineer a $30M Exit

How to Engineer a $30M Exit

The guide on how to maximise the value of your business when selling it

FINANCIAL TIMES BUSINESS BOOK OF THE MONTH 'Full of powerful, practical lessons on changing how we think and act.' Eric Schmidt, former CEO and Chairman of Google 'Many principles mentioned in the book helped us build Zoom, and they will help you as well.' Eric S. Yuan, founder and CEO, Zoom Inspired by venture capitalists' unique way of thinking, The Venture Mindset offers a transformative playbook for delivering results in a rapidly changing world from a top Stanford professor and a technology executive. Venture capitalists are known for their extraordinary ability to spot opportunities. They know how to identify emerging trends, how to bring new industries into being, and when to hold them and when to fold. Their unique way of thinking has made them the force behind world-changing companies such as Amazon, Google, Moderna, SpaceX, and Zoom. Stanford Professor Ilya Strebulaev has devoted two decades to studying VCs' counterintuitive approaches to decision-making and the reasons behind the successes and failures of corporate innovations. Alex Dang has witnessed up close how VCs' thinking and mechanisms can create successful businesses at companies like Amazon and McKinsey. Combining their insight and extensive experience, they present nine distinct principles that will help you make better decisions, transform your business, and achieve remarkable results, no matter your industry. In The Venture Mindset, you'll learn: - One question VCs ask that will change the way you evaluate opportunities - Why you should encourage dissent and be wary of consensus - The number one killer of innovation in traditional corporate environments - Why it's crucial to learn when to 'pull the plug' on initiatives - Why failure is not just an option, but a necessity Packed with entertaining stories and scientific precision, The Venture Mindset is a must-read for anyone who wants to be better equipped for the era of uncertainty when industry, company, and career can be disrupted overnight. The Venture Mindset will teach you more than how to simply survive. It'll teach you how to win big.

A transformative playbook for delivering extraordinary results in any organization, inspired by venture capitalist's unique ability to spot new opportunities, act fast and nurture talent

How to Make Smarter Bets and Achieve Extraordinary Growth

The Venture Mindset

Most people go into business not only to earn an income but also to build the value of their equity and to sell, but many business owners do not develop a strategic plan for exiting their businesses - without one, the value in your business will retire when you do.
Succession Plus spells out a practical 21-step succession planning process suitable for any business owner, no matter what their circumstances.Investing the time to develop a succession plan is one of the most important financial decisions a business owner may ever make.

Business Succession & Exit Planning

ENJOY IT

When the dust settles, there will be two kinds of financial advisors: those who leveraged their business into multi-generational wealth, and those who spend the rest of their careers wishing they had.


In Unlocking Massive Value, renowned financial advisors Micah Shilanski, CFP®, and Matthew Jarvis, CFP®, reveal how they transformed their 7-figure practices into 8-figure liquidity events while continuing to deliver exceptional value to their clients, teams, and families.


Inside, you'll discover:


Why most financial advisors dramatically underestimate the value of their business

The hidden mistakes that can cost millions in a sale

How buyers evaluate growth, profitability, systems, and leadership

What separates a practice from a true enterprise business

How to evaluate offers, negotiate effectively, and avoid common traps

The steps you can take today to increase both profitability and enterprise value

How to create successful outcomes for clients and team members throughout the transition





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Whether you're planning a liquidity event now or years from now, the decisions you make today will determine whether you build generational wealth or leave millions on the table.


Every advisor will eventually exit their practice. The question is whether it happens on your terms or someone else's.

18 Mistakes That Cost Financial Planners Millions When (Not If) They Have a Liquidity Event

Unlocking Massive Value

Creating Success series

If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 8th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing. The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Win Backing and Support for Your Ideas and Ventures

How to Write a Business Plan

Selling your business (or buying a business) is often a once in a lifetime experience. Mistakes can be incredibly costly. There will be many questions. What should the price be? How do I find a buyer? What is the process of selling or buying a small company? These and many more questions are answered in this "real-world" book. No nonsense answers to your questions.


Ted Clifton's background is financial (CPA, CFO) who has owned and sold his own businesses. He also has over thirty years' experience as a financial adviser and business broker assisting business owners in selling their businesses. Plus, he has done hundreds of business valuations for small business owners and potential buyers.


Special; 2 books in 1. The bonus book is a ten-part course on how to establish the market-value for a small business. Learn the important aspects of value that can change the worth of a business many times over. How can two businesses having similar financial results be worth three times more for one than the other? Learn about risk and perception as key factors in values.

How to Sell Your Business Without a Broker

From the bestselling author of The Private Equity Playbook comes Adam Coffey's second offering, The Exit-Strategy Playbook. 


Explore the universe of potential buyers. Learn how to assemble a team of expert advisors to prepare your business for sale. Walk step by step through a typical investment-banker-led midmarket sale process from start to finish.


Adam Coffey has spent the last twenty years as CEO of three private-equity-backed national service companies. Through his experience executing a buy-and-build strategy, he has bought and sold more than 100 companies ranging in size from $1 million to $1 billion. Selling your business is an art. Learn from an experienced artist how to successfully navigate the sale process.


This book isn't about selling fast-it's about selling smart and achieving maximum value for the time and effort you've put into your company. Pick up The Exit-Strategy Playbook today and get an instant PhD in the art of the business sale.

The Definitive Guide to Selling Your Business

The Exit-Strategy Playbook

A Strategic Blueprint to Go from Owner to Investor

Go Public in Private

Most owners don't plan the sale of their companies. Instead, they drift into it after receiving a "we're interested" email. The Owner's Manual helps prepare founders and owners for a potential sale years before that email is received. This book explains how private equity investors evaluate and price businesses so that if and when you are ready to sell your business, you can be well-positioned to get the outcome you want.
Inside, you'll learn to:Think like a buyer: prioritize predictable cash flow, decrease key man risk, build durable revenue, reduce customer concentration, and focus on the metrics that move multiples.
Baseline with EVRSTM: every business (based on its industry, size, and other factors) trades in a range of multiples. Where your business is in that range depends on seven elements. You'll see where you are in that range TODAY and then you have a choice: remodel the business before selling, or take it to market as is. But either way, you'll know where you stand.
Choose the right path: platform vs. add-on, when to go to market, and how to assemble a team that can help you from the time you contemplate selling all the way through to the exit.
Understand that valuation is not the only consideration in selling a business: who you partner with matters, and how the deal is structured 'Arill be a function of how anti-fragile the business is.
Avoid the traps: missed numbers, "market" myths, being unprepared, and other key factors that kill deals.


With clear checklists, actionable takeaways, and case studies, this is the field guide for owner-operators who want a great outcome on purpose-not by accident. Better preparation means better multiples, cleaner terms, and your best shot at a life-changing sale.

Why, When, and How to Sell Your Business to Private Equity

The Owner's Manual

Feeling flat, bored, uninspired, lacking motivation? Chances are you've lost your mojo. Mojo is that spark which, if you have it, is the difference between having just a good day and a great day. If you lose your mojo you're not firing on all cylinders. We all lose our mojo from time to time. This book tells you how to find your lost mojo, and to keep it.
Who Stole My Mojo? provides a common sense approach for anyone who needs a kick start in their life. Whether it's lifestyle, diet, exercise, relationships, work challenges or the ability to get out of bed a half hour earlier in the morning, Who Stole My Mojo is about the thinking required to put the zest back into your life.

Feeling flat, bored, uninspired, lacking motivation? Chances are you've lost your mojo. Mojo is that spark which, if you have it, is the difference between having just a good day and a great day. If you lose your mojo you're not firing on all cylinders. We all lose our mojo from time to time. This book tells you how to find your lost mojo, and to keep it.
Who Stole My Mojo? provides a common sense approach for anyone who needs a kick start in their life. Whether it's lifestyle, diet, exercise, relationships, work challenges or the ability to get out of bed a half hour earlier in the morning, Who Stole My Mojo is about the thinking required to put the zest back into your life.

How to get it back and live, work and play better

Who Stole My Mojo?

Level the playing field against professional buyers As an entrepreneur myself, I understand firsthand the relentless effort required to build a successful business. Your company is not just an asset--it's your life's work, often representing 80-90% of your total net worth. Selling it is a monumental decision that can dramatically impact your financial future, personal satisfaction, and legacy. The stakes could not be higher. For most owners, selling a business is a once-in-a-lifetime event. However, your buyer and their advisors will be seasoned professionals who have done this hundreds of times and will leverage every possible advantage. This is not the time to learn through trial and error. For middle-market owners, selling is not just a financial transaction but a deeply personal and emotional journey. Unfortunately, most owners find themselves unprepared, underestimating the time, money, effort, and complexity involved. Because of the many "unknown unknowns," the sale process becomes an exhausting psychological roller coaster. But with the right knowledge, you can confidently navigate the process and make the best decisions. Drawing from his decades of experience negotiating billions in deals, David McCombie shares his insights regarding both the art and science of selling a mid-market company. This book offers straightforward guidance--free of academic theories and legal jargon--to support you through one of the biggest decisions of your life.

A Practical Playbook for Mid-Market Owners

Selling Your Business with Confidence

Most businesses never sell. This is why.
Between 70 and 80 percent of businesses that go to market never close. Not because the market was tough. Because buyers found structural problems the seller never fixed and priced them accordingly.

The Valuation Gap is written from the other side of the table. After signing over 100 NDAs, accessing data rooms, normalizing financials, and working through SBA financing on deal after deal, Muriel Touati kept finding the same problems in every business she evaluated: founder dependency, client concentration, revenue that didn't hold up under scrutiny, and financials that collapsed once a lender ran their own numbers.

This book is what every business owner should read before going to market. Not to present their business better. To build it differently.

What You'll Learn:Why 70% of businesses never sell and what they all have in common
What a 6-8× EBITDA multiple looks like, reverse-engineered from the buy side
How add-backs inflate valuations and why lenders dismantle them
Why cancel-anytime contracts are not recurring revenue, regardless of what the broker calls it
The founder dependency discount: calculated, deliberate, and non-negotiable



The distance between what founders expect and what buyers will pay is created years before the business goes to market. Every chapter includes a Buyer's Lens Diagnostic, a scored self-assessment showing exactly where your business stands on the criteria buyers and lenders actually evaluate.

Who This Book Is For: Service business owners who want to understand what buyers and lenders actually look for, whether you're planning an exit or simply building a business that could run without you.

The founders who exit at a premium built differently and started earlier than most.
Learn more at exit3dstudio.com or connect on LinkedIn: linkedin.com/in/murieltouati

What Buyers See That Sellers Miss

The Valuation Gap

DONE DEAL
Exit Without Regret: How to Prepare, Promote, and Protect the Sale of Your Business

Most business owners spend decades building a business and less than a year preparing to sell it.

That imbalance can cost them everything they worked for.

Deals collapse during due diligence. Buyers renegotiate at the last minute. Taxes consume more proceeds than expected. Owners discover too late that the market does not value their business the way they assumed it would. Many leave substantial money on the table simply because they did not understand how sophisticated buyers evaluate risk, structure transactions, and negotiate leverage.

Done Deal was written to change that.

Drawing on more than thirty years advising privately held companies and over 2,400 completed transactions, Ed Mysogland delivers a practical, experience-driven guide to selling a business successfully while protecting the value, leverage, and legacy owners have spent years building.
This is not theory from the sidelines. It is a real-world playbook built from decades inside negotiations, failed deals, financing challenges, buyer meetings, due diligence disputes, and successful closings across the lower middle market.

Inside, business owners will learn:How buyers actually determine business value
The difference between appraised value and market value
What increases purchase price and improves deal terms
Why some businesses attract multiple buyers while others struggle to sell
How to prepare for due diligence before it becomes a problem
What sophisticated buyers look for during negotiations
How deal structure affects taxes, risk, and after-tax proceeds
Why the period between letter of intent and closing is often the most dangerous stage of a transaction
How to protect confidentiality, employees, customers, and negotiating leverage during a sale
The emotional realities owners face before and after an exit



Unlike many books about mergers and acquisitions written from the buyer's perspective, Done Deal is written specifically for business owners preparing to monetize the largest financial asset of their lives.

The book addresses both the financial mechanics and the human realities of selling a business. Leaving a company you built is not simply a transaction. It is a transition that affects identity, relationships, purpose, and long-term security all at once. Owners who understand this before going to market are better prepared for what happens during and after closing.

Whether you plan to sell your business in one year or ten, the decisions you make now will directly impact value, marketability, negotiating power, and the quality of your eventual exit.

If you have spent years building equity in your business, Done Deal will help you convert it into freedom, opportunity, and an exit without regret.

Exit Without Regret. How to Prepare, Promote, and Protect the Sale of Your Business

Done Deal

How to Engineer a $30M Exit

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