Greenwashing Practices in Company Marketing Communications
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
September 2025, ca. 132 Seiten, Routledge Focus on Environment and Sustainability, Englisch
Taylor and Francis
978-1-032-90239-5
Taylor and Francis
978-1-032-90239-5
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
September 2025, ca. 132 Seiten, Routledge Focus on Environment and Sustainability, Englisch
Taylor and Francis
978-1-032-90239-5
Taylor and Francis
978-1-032-90239-5
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