Greenwashing Practices in Company Marketing Communications
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
septembre 2025, env. 132 pages, Routledge Focus on Environment and Sustainability, Anglais
Taylor and Francis
978-1-032-90239-5
Taylor and Francis
978-1-032-90239-5
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
septembre 2025, env. 132 pages, Routledge Focus on Environment and Sustainability, Anglais
Taylor and Francis
978-1-032-90239-5
Taylor and Francis
978-1-032-90239-5
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