Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Alle nicht-dekorativen Inhalte unterstützen das Lesen ohne Sehvermögen

Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

Earth and Environmental Science (R0)

Anadi Trikha

Madhu Bala Kaushik

D. Pushpa Gowri

Kavita Dahiya

Gagan Gulati

Green To Gold

Marketing Strategies for a Sustainable Future

&lt;p class="MsoNormal" style="margin-bottom: .0001pt; line-height: 150%;"&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;1. &lt;strong&gt;The Digital Green Frontier: Leveraging Technology for Sustainable Marketing&lt;/strong&gt;.- 2. &lt;/span&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;&lt;strong&gt;Revisiting Sustainable Consumption: Theory, Practice and Policy Insights.- 3. &lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;&lt;strong&gt;Trust in the Virtual: Deepfake Realism and Consumer Behavior for a Sustainable Future.- 4. &lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;&lt;strong&gt;Social Media Strategies for Sustainable Fashion: Engaging Consumers Through Purposeful Branding and Storytelling.- 5. &lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;&lt;strong&gt;An Analytical Study of Women Entrepreneurs Driving the Green Transformation in Haryana&amp;rsquo;s Economy.- 6. &lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;&lt;strong&gt;Jalbatti: ITC Mangaldeep's Sacred Innovation at a Crossroads.- 7.&lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;&lt;span style="mso-tab-count: 1;"&gt;&amp;nbsp;&lt;/span&gt;&lt;strong&gt;Sustainable Eco-Lodges practices by adopting green attributes and green dynamic capabilities: A paradigm shift in Value co-creation.- 8. &lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;&lt;strong&gt;Strategic Approaches to Building Consumer Trust for Sustainable Fashion.- 9. &lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;&lt;strong&gt;Tracking Sustainability Metrics and Accountability in Green Marketing Strategies.- 10. &lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;&lt;strong&gt;The Influence of Green Advertising on Consumer Decision-Making and the Adoption of Sustainable Consumption Practices.- 11. &lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;&lt;strong&gt;Digital Platforms in Green Marketing: Engaging Eco-Conscious Consumers through Social Media.- 12. &lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size: 10.0pt; line-height: 150%; font-family: 'Times New Roman',serif;"&gt;&lt;strong&gt;Green Branding:&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Exploration of factors impacting consumer selection of green hotels.&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of contemporary marketing debates. Mindful Consumption and Marketing redefines how markets, organizations, and individuals navigate demand and growth by positioning mindfulness as a transformative lens for theory and practice. Situated at the intersection of consumer behavior, marketing strategy, and sustainable enterprise, it shows how conscious awareness of both internal experiences and external market forces can shape more deliberate and purposeful choices. Krittinee Nuttavuthisit advances a vision of marketing as a moral and relational practice, where value creation balances profitability with consumer well-being, social equity, and ecological responsibility. Through a combination of theory-driven chapters on consumer psychology, sociocultural context, and decision-making, alongside rich case-based illustrations, she charts a forward-looking path for scholars and practitioners seeking more balanced and sustainable market development.

Mindful Consumption and Marketing

Urban Freight Transportation Management and Planning: Practice and Theory provides readers with a comprehensive understanding of urban freight activity's role in metropolitan economies, its externalities, and public sector initiatives to mitigate negative impacts. This book addresses critical issues in urban freight and offers practical solutions from a practitioner's perspective. The authors deliver key and easily digestible information on topics such as local economies, supply chains, freight activity, and technical procedures for estimating freight generation. Sections offer details on initiatives addressing freight issues, urban freight management, and planning processes, incorporating sustainability and technology to present a contemporary view of the field. Chapters systematically and pedagogically provide key and easy-to-digest information on a range of topics, including local economies and the role of supply chains and freight activity; technical procedures to estimate freight generation and freight trip generation; technical details about the wide range of initiatives that could address freight issues; and effective urban freight management and planning process (including both transportation and land-use).

Practice and Theory

Urban Freight Transportation Management and Planning

Understand how circular economy principles reshape business strategy and practice. The Circular Economy by Suzanne Smit and Uthayasankar Sivarajah is a practical and theory-informed textbook for postgraduate and final-year undergraduate students studying Circular Economy, Sustainable Business and related business and management courses. Aligned with contemporary module outcomes, it addresses why circular economy thinking is essential for modern business and how organizations can embed sustainability across core functions. The textbook examines how businesses can plan, implement and manage circular transitions by integrating circular economy principles, metrics and decision-making frameworks into everyday business activity. Structured around four interrelated stages, it explores strategic planning, resource organization, leadership and control mechanisms that enable organizations to move from linear to circular models. Real-world examples from Ikea, the Ellen MacArthur Foundation, The Guararapes Group and Flying Tiger demonstrate how circular strategies are applied in practice across industries and regions. This textbook includes: - A four-part framework covering planning, organizing, leading and controlling circular economy initiatives - Clear explanations of circular economy theories, strategies and performance metrics - Application of circular principles to finance, operations, supply chain management and business storytelling - Real-world examples illustrating how organizations manage circular transitions &gt;Whether studying sustainable business or preparing for roles in strategy, operations or sustainability, this textbook equips students with the knowledge and practical insight needed to support and lead circular transformation in organizations.

Strategies and Principles for Responsible Businesses

The Circular Economy

Artificial intelligence (AI) is fundamentally reshapes the healthcare sector and offers transformational improvements in patient care, to improve operational efficiency, and to do medical research.

Research and Innovations in Industrial and Marine Biotechnology: A Circular Economy 2024

Hand aufs Herz: Wie oft haben Sie schon Slogans gehört wie "Wir garantieren Ihnen 30 Bewerber in 30 Tagen"? Und wie oft haben Sie dafür viel Geld bezahlt, nur um am Ende frustriert festzustellen, dass Quantität nichts mit Qualität zu tun hat? 

Viele Inhaber im Handwerk und technischen Mittelstand stecken in einer gefährlichen Falle: Die Auftragsbücher sind voll, aber das Konto füllt sich nicht im gleichen Maße, weil die falschen Aufträge angenommen werden. Gleichzeitig fehlt das Personal, um die Arbeit zu bewältigen. Die Standard-Lösung? Ein Obstkorb für die Mitarbeiterbindung und die nächste teure Recruiting-Kampagne bei einer Agentur, die das Blaue vom Himmel verspricht. 

Dieses Buch räumt auf.

Es ist die Antwort auf das "Hoffnungs-Marketing", das so viele Betriebe lähmt. Andreas Schmitz, selbst Unternehmer seit 2005 und aufgewachsen zwischen Backstube und Spedition, redet Klartext. Gemeinsam mit Marleen, TÜV-zertifizierte Expertin für Verkaufspsychologie, legt er die Karten auf den Tisch:

Warum Mitarbeiter keine Pizza sind: Wer schnell bestellt, bekommt oft nur "Fast-Food-Personal", das genauso schnell wieder geht.

Die Garantie-Lüge: Warum "Einstellungs-Garantien" oft nur durch Bots und Tricks erfüllt werden und wie Sie Blender sofort entlarven.

Raus aus dem Hamsterrad: Warum mehr Umsatz oft Quatsch ist und wie Sie lernen, zu schlechten Aufträgen "Nein" zu sagen, um Ihre Marge zu retten.

Prozesse statt Obstkörbe: Warum echte Fachkräfte nicht wegen Bananen bleiben, sondern wegen funktionierender Abläufe und gutem Werkzeug.

Dieses Buch ist kein theoretischer Ratgeber. Es ist ein Praxis-Handbuch für Macher, die verstehen wollen, wie man RecruitingEffekt (die richtigen Leute finden) und SalesEffekt (die richtigen Preise durchsetzen) zu einem krisensicheren Wachstumsmotor verbindet.

Werden Sie vom Getriebenen zum Gestalter. Hören Sie auf zu hoffen. Fangen Sie an zu systematisieren.

Schluss mit Hoffnungs-Marketing. Der Code für Mitarbeitergewinnung und Vertriebserfolg im Mittelstand

SYSTEM SCHLÄGT ZUFALL

Grasping the Changing Mood of the World

Global Cooperation in Times of Crisis

Economic Impact and Sustainable Development

Environmental Disaster in China

Research Paper (postgraduate) from the year 2026 in the subject Guidebooks - School, Education, Pedagogy, , course: Education Management and Administration, language: English, abstract: Zambia's rural households face recurrent climate shocks, thin markets, and persistent poverty, which heighten vulnerability and limit productive investment. In this context, work¿conditional social protection programmes such as Food¿for¿Work (FFW) and Cash¿for¿Work (CFW) aim to stabilise consumption while building community assets. Yet evidence on their comparative effectiveness remains fragmented and sensitive to market conditions, seasonality, and implementation quality.
This thesis assesses FFW and CFW in Zambia, examining targeting accuracy, delivery efficiency, asset quality, and cost¿effectiveness, alongside impacts on food security, diversification, savings, debt, assets, labour allocation, and subjective well¿being. Special attention is given to heterogeneity by market access, timing within agricultural calendars, gender, and shock exposure. A mixed¿methods design combines a three¿wave household panel with qualitative process data. Propensity score matching and inverse probability weighting construct comparable groups, followed by difference¿in¿differences and fixed¿effects models; instrumental variables address potential endogeneity. Standardised indicators including HDDS, FCS, CSI, PMT scores, and Simpson Index guide measurement. 
Results show both modalities reduce negative coping and stabilise consumption. CFW yields greater improvements in dietary diversity and flexibility where markets and payment systems function well. FFW performs better in remote areas, during price spikes, and in lean seasons by guaranteeing staple supplies. Timing is critical: pre¿lean¿season transfers reduce distress sales and improve input access. CFW supports small enterprise entry, savings, and livestock gains; FFW protects schooling, meal frequency, and labour productivity. Both reduce high¿interest borrowing, though via different channels. 
Implementation quality strongly shapes outcomes. FFW faces logistical risks, while CFW is vulnerable to payment delays and inflation. Cost¿effectiveness varies by geography, with CFW cheaper in connected areas and FFW preferable where cash conversion is costly. Gender effects show increased autonomy under CFW and reduced budgeting stress under FFW, moderated by childcare and worksite conditions.

Programme Effectiveness and Household Livelihood Outcomes

Evaluating Food-for-Work and Cash-for-Work Interventions in Zambia

Academic Paper from the year 2026 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70, , course: Marketing and Business Environment, language: English, abstract: This is a forward-looking international marketing strategy for TikTok/ByteDance, one of the world's most influential digital media conglomerates. It's to examine how ByteDance can leverage its technological innovation, creative culture, and global scale to address emerging geopolitical and societal risks that shape the future of international marketing. It integrates the framework proposed by Doole, Lowe and Kenyon (2022), who emphasize that successful international firms must demonstrate a clear international competitive focus, effective relationship strategies and a well-managed, learning-oriented organizational culture.

Navigating geopolitical turbulence. An international marketing strategy for TikTok (ByteDance Ltd.)

From the bestselling author of Looptail comes a remarkable new approach to business and lifeBruce Poon Tip started one of the world’s biggest global travel companies with only a couple of kayaks and a dream. The company, G Adventures, was on track for a record year in January 2020. Then, the world stopped—their income dropped to zero and they had to shut down operations in more than 100 countries. Now the Canadian company is about to crack a billion dollars in annual sales for the first time. How did they survive and ultimately thrive when so many other businesses didn’t?In his long-awaited new book, the award-winning CEO of G Adventures, Bruce Poon Tip, shares lessons about company culture, strategy, and a new approach to succeeding in business and life that he calls “communityship.” Communityship is what happens when companies and the people they employ stop seeing themselves as separate and start acting like they’re part of the world. It’s not just working together—it’s caring about each other. It’s shared responsibility, trust, and connection, whether it’s within a company or a neighbourhood, or with people halfway across the world. It’s about creating value that lifts everyone, not just a handful of people cashing in. Success isn’t just money—it’s the relationships we build, the impact we make, and the good we leave behind. It’s not a business strategy. It’s a way of being.Provocative, inspiring, and groundbreaking, Communityship shows how everyone, from those on the ground floor to those in the C-suites, can thrive in a new world and not only future-proof but century-proof their businesses.

Lessons from the Universe and the Business of Everyone

CommunityShip

This book is the first investigation of the relationship between EU digital sovereignty and sustainability strategies. It maps the ambitions and limitations of EU digital strategic autonomy and explores the structural challenges underlying its relationship with its green transition objectives in the context of the ongoing wars in neighbouring European countries and the consequent tensions in the EU energy sector. The EU is racing to achieve technological independence from third countries and foreign multinational companies to protect its digital sovereignty and preserve its fundamental rights. In the EU, digitalisation and the green transformation are seen as twin transitions. Yet, EU digital sovereignty strategies have a significant environmental cost. Reaching a status of strategic autonomy of the EU at the level of digital infrastructures, products, services and data implies higher energy consumption and exploitation of natural resources. Moreover, the geopolitical tensions following the Russian invasion of Ukraine have provoked an unprecedented energy crisis, which is affecting EU economies and impacting objectives of the twin transitions. The book offers an interdisciplinary analysis of the major EU regulatory and policy instruments in this field, providing an invaluable guide for academics, practitioners, and policymakers navigating the complex issues of preserving digital sovereignty and addressing climate change in times of war and energy crisis.

EU Challenges in Times of War and Energy Crisis

Digital Sovereignty and the Green Transition

Green To Gold

Weitere Titel zum Thema