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Stearns T: Graphic Sales

Graphic Sales

How to Build a Prospecting Playbook (for Sales Leaders)

Der Markt hat sich verändert. Deine Kunden auch. 

Marketing, das keinen Umsatz bringt, ist nur Dekoration. Sascha Albrink räumt mit alten Glaubenssätzen auf und zeigt, warum klassische B2B-Strategien im digitalen Zeitalter längst überholt sind. In einer Welt, in der Käufer selbstbestimmt entscheiden und 90 % des Potenzials ungenutzt bleiben, liefert dieses Buch die Antwort: Revenue Marketing. 

Mit klarer Sprache, scharfem Blick und einem System, das Marketing, Sales und Service zu einem Umsatzkraftwerk verbindet, erklärt der Autor, wie Unternehmen eine Kostenstelle in ein Erfolgssystem verwandeln. Kein Buzzword-Bingo, sondern ein Manifest für Entscheider, die Verantwortung für Umsatz übernehmen wollen. 

Albrinks Ansatz Think Marketing ReveNEW führt aus der Silofalle von Marketing und Vertrieb hin zu einem integrierten Revenue-Center, in dem Daten, Technologie und Kundenerlebnis zusammenwirken. 

Praxisnah, radikal ehrlich und mitreißend geschrieben, ist dieses Buch eine Einladung zum Umdenken und eine Pflichtlektüre für alle, die verstanden haben: Umsatz entsteht, wenn Marketing neu gedacht wird.

Marketing, das keinen Umsatz liefert, ist nur Dekoration

Think Marketing ReveNEW

Key account plans are considered indispensable and yet in many companies they are rather reluctantly filled out, ignored, inflated into a paper exercise or, on the contrary, bloated into slain documents. Between day-to-day operations and a lack of management involvement, the key account plan often loses its actual purpose: to be a strategic tool in key account management. 

In this book, Hartmut Sieck shows why a well-made key account plan is much more than a template. He explains in a practical way how a clearly structured KAP makes new potential visible, sharpens strategies, connects teams worldwide and even provides valuable insights to the customer himself. With his experience from over 20 years of key account management, he invites you to use key account plans consciously, focusedly and effectively for real results instead of mandatory tasks.
In short: If you're going to have a key account plan, then do it right. This book shows you how.

How to use the strategic tool in key account management effec-tively and really benefit from it

KEY ACCOUNT PLAN - Done right from the start!

What if you never had to ask for a referral again?

Most small businesses struggle with how to best attract clients and customers. But what if, instead of asking for referrals, your clients naturally introduced you to the people they care most about? The most successful entrepreneurs don't chase referrals. They create referable experiences that make people feel confident, valued, and eager to spread the word.

Author Dave Van Buskirk has personally experienced the way a memorable customer experience fosters trust that produces continuous referrals and long-lasting relationships.

In Referable, Dave shares stories of his success as well as the systems he used to build his genuinely referable practice. He wants you to have the tools for referability, including:
The secrets to attracting the most amazing clients so serving them is a joy.
8 Principles that inspire loyalty so strong it drives conversations and recommendations.
Proven processes that create reasons for people to tell their friends and family about you.



Whether you're an entrepreneur, small business owner, or salesperson, you'll learn how to transform satisfied clients into your best sales force. No awkward begging. No forced scripts. Just a steady stream of referrals from people who believe in what you do.

Create a business people can't wait to recommend. Become Referable today.

How to Get Unlimited Introductions Without Even Asking

Referable

B2B sales is changing faster than anyone expected, and AI isn't coming for your job; it's coming for your habits.

"Yourself Augmented" is the modern playbook for salespeople who want to stay relevant, irreplaceable, and radically effective in the AI era.

This book takes you beyond theory into real, practical examples showing how to master the three core channels of modern outreach: Email, LinkedIn, and Cold Calls. You'll learn what great outreach really looks like today, how to craft personalized messages that sound human, and how to use AI to build human relationships, not meaningless automation.

From decoding buyer signals to writing messages that actually earn replies, from using AI to think sharper (not lazier) to handling complex cold-call scenarios - this is a one-stop guide for modern sellers who refuse to sound like robots.

If you've ever wondered how to blend human judgment with AI - to work 10x faster, sell smarter, and still feel authentic - this book will show you how to become the kind of seller no algorithm can ever replace!

Tell your Manager "I'm Not Replaceable"

Yourself Augmented

Peppa Pig

It's Dino Day at the museum at Peppa and George are very excited for their visit! What will they discover? Join the fun in this touch and feel playbook and learn all about dinosaurs! Discover the bumpy fossil, the flappy pterodactyl and a special surprise! Dine-saw! Grrr! Don't miss these other brilliant Peppa books: Peppa Pig: Peppa's Dinosaur Adventure Peppa and the Dragon: Touch-and-Feel Book Peppa Pig: Peppa's Great Dinosaur Hunt: A Lift-the-flap book Peppa Pig is a 4-time BAFTA award-winning preschool animation shown in the UK daily on Channel Five's Milkshake and Nick Jnr. Peppa is a loveable, cheeky little piggy whose days are filled with action packed activities. Along with her family and friends, Peppa learns and plays and has lots of fun. Join Peppa and her family on their funny, action-packed, everyday adventures in this collection of activity, story and novelty books.

A touch-and-feel playbook

Peppa Pig: George’s Dino Day

The Miracle Hour is a powerful, practical blueprint for entrepreneurs who want to grow a profitable business without sacrificing their life in the process. Based on the daily system that helped Kelly Roach transition from overwhelmed corporate executive to eight-figure CEO, this book reveals how one focused, intentional hour a day can become your bridge to freedom.

Years before building a global consulting company and portfolio of businesses, Kelly was sitting in her corporate office, squeezing moments between meetings, phone calls, and traffic lights to work on her dream. After identifying the highest-impact activities that would move her business forward, no matter how limited her time, the simple discipline now known as "The Miracle hour" transformed her side hustle into a seven-figure company while still working full-time in corporate, and ultimately an eight-figure empire.

In a world that glorifies burnout and 60-80 hour workweeks, The Miracle Hour challenges the myth that success is built on exhaustion. Instead, Kelly demonstrates that growth is not about the quantity of hours worked, but the quality, intention, and consistency of how those hours are invested.

This book delivers an A-to-Z playbook for identifying the right activities, implementing them within a structured daily framework, and building momentum that compounds over time. Readers will learn how to eliminate distraction, focus on revenue-driving actions, and create sustainable success while protecting their energy, time, and priorities.

Whether you are launching your first venture, scaling an existing company, or seeking a smarter path to wealth creation, The Miracle Hour provides the step-by-step system to help you build a thriving business (and a life you love) in just one hour a day.

Predictable Sales in an Hour a Day

The Miracle Hour

From Attorney Ryan, the most well-known labor lawyer in America, the complete guide to workers’ rights that your boss doesn’t want you to read Life for working people is getting harder and more expensive. While employers clamp down with return-to-office mandates, productivity trackers, and layoffs, employees are struggling to keep up with daily expenses. Meanwhile, workers are expected to make huge sacrifices "for the good of the company." But what do they get in return? A surprise meeting with HR followed by a swift and unceremonious termination. For too long, we’ve accepted the status quo. But you deserve better. In Get It in Writing, Attorney Ryan Stygar, a former firefighter who became a workers' rights attorney, teaches you everything you need to know about how to get what you’re owed at work. Each chapter is filled with practical, easy-to-understand advice. In plain English, he breaks down the answers to all your biggest questions around labor law, including: <ul><li>“Does At Will employment really mean I have no rights?”</li><li>“What do I do if my boss is bullying me?”</li><li>“What if I’m too injured to keep working?”</li><li>“Am I getting paid correctly?”</li><li>“What if I report my creepy manager and no one believes me?” </li></ul> Most people are, understandably, afraid to deal with employment problems because their whole livelihood is at stake. But we can’t let bad bosses use fear to control us. Armed with Get It in Writing, you will have the tools to claim your basic rights: fair pay, fair treatment, and the time and accommodations you need when life goes off script. With Attorney Ryan's expertise, millions of working people are winning back what is rightfully theirs. It’s time for you to join them.

From Attorney Ryan, the most well-known labor lawyer in America, the complete guide to workers’ rights that your boss doesn’t want you to read Life for working people is getting harder and more expensive. While employers clamp down with return-to-office mandates, productivity trackers, and layoffs, employees are struggling to keep up with daily expenses. Meanwhile, workers are expected to make huge sacrifices "for the good of the company." But what do they get in return? A surprise meeting with HR followed by a swift and unceremonious termination. For too long, we’ve accepted the status quo. But you deserve better. In Get It in Writing, Attorney Ryan Stygar, a former firefighter who became a workers' rights attorney, teaches you everything you need to know about how to get what you’re owed at work. Each chapter is filled with practical, easy-to-understand advice. In plain English, he breaks down the answers to all your biggest questions around labor law, including: <ul><li>“Does At Will employment really mean I have no rights?”</li><li>“What do I do if my boss is bullying me?”</li><li>“What if I’m too injured to keep working?”</li><li>“Am I getting paid correctly?”</li><li>“What if I report my creepy manager and no one believes me?” </li></ul> Most people are, understandably, afraid to deal with employment problems because their whole livelihood is at stake. But we can’t let bad bosses use fear to control us. Armed with Get It in Writing, you will have the tools to claim your basic rights: fair pay, fair treatment, and the time and accommodations you need when life goes off script. With Attorney Ryan's expertise, millions of working people are winning back what is rightfully theirs. It’s time for you to join them.

The Ultimate Guide to Your Rights at Work

Get It In Writing

The sales manager as we know it is over.

What worked when selling was simpler does not work now. Organizations have responded by adding more training, more inspection, more technology, and more pressure to a role never designed to sustain behavior at scale. The result is familiar: strong training events, temporary improvement, and an inevitable return to old habits.

This book challenges a fundamental assumption. Behavior does not fail because people forget what they learned. It fails because the system around them cannot sustain it under pressure.

Skills do not create performance. Systems do.

Drawing on decades of experience helping organizations improve commercial performance, Michael Hvisdos introduces a behavior-based operating system built on seven reinforcing elements that turn capability into consistent execution. In this model, the traditional sales manager gives way to the behavior architect, someone who designs the conditions for success, removes friction, and reinforces what works.

For executives, boards, investors, and sales leaders facing a market that has outpaced its tools, this book offers a structural answer instead of a heroic one.

What sales needs now is not better managers.

It needs a different system.

Michael Hvisdos is a Managing Partner at BETR, a consulting and execution business focused on the effectiveness of clients' revenue generating teams, and is the founder and CEO of Inquizo where he helps Fortune 500 companies unlock curiosity and creativity to increase performance, innovation and engagement.

As We Know It

The Death of the Sales Manager

This book presents a systematic and practical approach to developing and purposefully applying your inspiring presence to guide others through decision-making processes. Its method fosters a communication style built on trust, appreciation, and creative growth, cultivating an atmosphere where people don’t just feel motivated but actively seek solutions, surpass themselves, pursue ambitious goals, and achieve success together. A special emphasis is placed on ethical communication, ensuring that your influence remains both effective and responsible.
In Inspire with Impact, you’ll find everything you need—clearly structured and easy to apply—to convince, motivate, and encourage others to take action. You’ll learn how to become an enthusiastic, influential presence who thrives both professionally and personally. 
Ideal for anyone who seeks to inspire others—whether in leadership, sales, education, or personal relationships.
The Author Vaheh Khachatouri understands how decisions are made and how they can be influenced. For many years, he has worked closely with entrepreneurs across diverse industries, supporting them in critical decision-making situations such as corporate leadership, market positioning, strategy development, and key sales initiatives. He is also a co-owner of a startup in mechanical engineering.
His fascination with thought processes and decision dynamics has guided his professional journey – from modeling human decision-making behavior in robots to roles in business development and sales, and executive management.
This unique blend of scientific insight and practical experience now flows into Inspire with Impact — a book for those who seek not only to persuade but to genuinely connect with people and inspire them to take meaningful action.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

This book presents a systematic and practical approach to developing and purposefully applying your inspiring presence to guide others through decision-making processes. Its method fosters a communication style built on trust, appreciation, and creative growth, cultivating an atmosphere where people don’t just feel motivated but actively seek solutions, surpass themselves, pursue ambitious goals, and achieve success together. A special emphasis is placed on ethical communication, ensuring that your influence remains both effective and responsible.
 In 
 Inspire with Impact
 , you’ll find everything you need—clearly structured and easy to apply—to convince, motivate, and encourage others to take action. You’ll learn how to become an enthusiastic, influential presence who thrives both professionally and personally. 
 Ideal for anyone who seeks to inspire others—whether in leadership, sales, education, or personal relationships.

Engage People, Encourage Decisions, Enable Success

Inspire with Impact

You didn't build your business to carry it alone.Yet for many manufacturers' rep agency owners, that's exactly what happens.As the business grows, so does the pressure. Decisions funnel through you. Your team looks to you for answers they should already own. Meetings drift, accountability slips, and the business depends on you more than it should.Most leaders try to solve this by working harder, hiring more people, or introducing new systems.But the problem isn't effort.It's the absence of leadership structure.In Momentum by Design, Chris Atwell introduces the Mindset-Conquest approach and shows how leaders apply it through Momentum by Design, a practical system built on energy, clarity, and momentum.When applied consistently, these pillars create what Atwell calls the momentum advantage: the ability to move faster on the right things without burning out or losing control.Inside, you'll learn how to: <ul><li>Reclaim 3-10 hours per week from reactive firefighting.</li><li>Break the Do-It-All Operator pattern that keeps your team passive and dependent.</li><li>Build a team that solves problems and makes decisions without constant input.</li><li>Develop managers who lead instead of escalating issues.</li><li>Install accountability systems that actually stick.</li><li>Drive consistent execution without constant follow-up or oversight.</li><li>Apply tools like the Precision Pipeline Index to strengthen pipeline clarity.</li></ul>This is not theory.It's a practical leadership blueprint built for manufacturers' rep agency owners who want clarity, scalable growth, and a business that doesn't depend entirely on them.If you want more time, stronger leaders, and a business that runs without you at the center-this is your blueprint.

Graphic Sales

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