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Global Perspectives on Social Media
Influencers and Strategic Business Comm

Global Perspectives on Social Media Influencers and Strategic Business Communication

Bloomsbury Fandom Primers

This book delves into the world of "fandom nationalism," where the lines between fan devotion and nationalistic fervor blur within the East Asian media landscape. Taking a non-Western perspective in fan studies, this book challenges conventional understandings of fandom nationalism. While the concept usually describes how citizens passionately adore their nation akin to idolizing celebrities, this ground-breaking research adds a captivating twist: such passion encompasses not only the expressions of love fans shower upon their idols but also the intense hatred anti-fans direct towards stars - fans strategically employ nationalism as a weapon to win fan wars. This enriches the concept of fandom nationalism, exploring how fans use participatory censorship practices to accuse celebrities and their followers of problematic political stances, thereby channeling collective nationalist anger to exact revenge on despised celebrities, such as Zhang Zhehan, a Boys' Love drama actor who was banned by the authorities and the industry for taking photos at the Yasukuni Shrine in Japan. Through a thorough review of relevant literature and detailed fieldwork data, this book reveals how fans and anti-fans participate in various stages of the banning process, leading to the career downfall of top stars in China. This brutal battleground, akin to cancel culture, is a product of the collusion among fans, netizens, the party-state, media platforms, and businesses, where fans' participation in nationalist practices can also be performative patriotism, driven by the desire to protect their idols and themselves. Using examples from China and beyond, Fandom Nationalism explores the relationship between fandom and the state more broadly.

Participatory Censorship and Performative Patriotism in East Asia

Fandom Nationalism

Your brand is on trial-here's how to win your case.

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial-and that means you better deliver the proof.

In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises-even the ones you don't realize you're making-gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show-not tell!-the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your "jury of consumers" connects with your case.

It's time to stand out from all the brands that shout "trust us, we're great!" at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.

Exactly How Modern Marketers Earn Trust

Prove It

How Common Sense Triumphed in an Age of Total Madness

Woke Is Dead

A comprehensive exploration of the critical issues transforming global tourism and hospitality. Contemporary Issues in Tourism and Hospitality by Dr Michael Palkowski and Dr Henrik Linden is written for undergraduate and postgraduate students studying tourism and hospitality management, who need to understand the global forces reshaping both industries. Grounded in contemporary theory, it supports students in linking critical debates with the realities of a rapidly evolving sector and prepares them to engage with the challenges and innovations defining its future. This textbook includes: -Analysis of hospitality theory and the host-guest relationship, from welcome and the commercial home to hospitality as a social lens -Exploration of tourist motivation and behaviour, the experience economy and the commodification of travel -Examination of the politics and ethics of tourism and hospitality development, including globalisation, international relations and dark heritage -Discussion of digital disruption and generative AI, from the rise of the tourist as creator to virtual travel experiences -Investigation of fan cultures, film tourism and creative cities, from 'set jetting' to the cultural economies of urban destinations -Features extensive real-world examples throughout each chapter, including fandom travel inspired by Taylor Swift's Eras Tour, visits to famous filming sites and the performative culture of Thailand's floating markets -Learning outcomes, reflective questions and seminar tasks included throughout

Theory, Trends and Practical Approaches

Contemporary Issues in Tourism and Hospitality

Routledge Companions in Business, Management and Marketing

The Routledge Companion to Fashion and Business brings together the latest research in one authoritative volume and engages with the past, present and future of fashion business to explore current and emerging issues. Fashion has expanded its reach into every area of our lives, satisfying a human desire for novelty and expression through self-adornment. Yet overproduction and lack of self-regulation have resulted in an industry previously renowned for its creativity and influence, now making headlines because of its negative environmental and social impacts. Fashion businesses and their customers have shown a desire to move towards a more sustainable, circular fashion system, necessitating changes in design, production, promotion, retail and life cycle management. Fashion straddles many disciplines, including design, economics, psychology, marketing, management and retail, sociology, material and cultural studies, human geography and business ethics. Six thematic parts illustrate the breadth and significance of the fashion industry, written by those actively and currently engaged in its creation, management and critique.Part I introduces the economic history of fashion and the significance of the textiles industry as a driver of industrialisation. Part II introduces key concepts in fashion psychology, consumer behaviour and trend prediction as well as contemporary fashion promotion platforms and practices. Part III explores the links between fashion and place, the changing landscape of fashion retail and the contribution of cultural heritage to emerging economies. Part IV shows how the past influences today's fashion business through archives and exhibits, second-hand vintage and charity retail, reproduction of historical dress and circular fashion initiatives. Part V highlights fashion's environmental and social impacts, reflecting on how fashion activism, regulations, policies and emergent practices can deliver a more sustainable fashion industry. Part VI comprises contributions from activists, entrepreneurs and individuals at the cutting edge of fashion business, offering an engaging collection of opinion pieces that reimagine the future of fashion business.With contributions from a range of highly esteemed international academics, cultural commentators and industry insiders, The Routledge Companion to Fashion and Business is an authoritative reference work for scholars, students and practitioners.

The Routledge Companion to Fashion and Business

A groundbreaking new framework for business leaders and policymakers In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion - the synchronized intensity of millions of people acting in concert - moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage - one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. Business leaders and policymakers will discover: <ul> <li>A new strategic framework - Passionomics - that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior</li> <li>Why passion is a renewable source of innovation, loyalty, and growth - and why the organizations and institutions that ignore it are leaving extraordinary value on the table</li> <li>How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions</li> <li>Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth</li> <li>A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance</li> </ul> Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit - and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

Why Passion Is the Most Overlooked Advantage in Business

Passionomics

Small Business & Entrepreneurship

The Ultimate Guide to Developing Brands That Transform Markets and Inspire Communities

Building Iconic Brands

New York Times, USA Today, and Publishers Weekly Bestseller“Madia’s adventurous tales transcend their rugged terrain, telling, at the crux of it all, very human stories”—The SourceNew York Times bestselling author of Nowhere for Very Long and Never Leave the Dogs Behind Brianna Madia considers putting down roots—but on her own terms—in this intimate and inspiring memoir addressing life's big questions, such as where and how to live, how to commit to a relationship and whether to become a mother.Brianna Madia is renowned for her honest and enthralling accounts of life in the wilderness, finding her own way by rejecting society’s expectations, so what happens when she falls in love and has to reset the boundaries of her fierce independence?Homesick Nomad finds Bri splitting her time between her beloved wild desert in Utah and her boyfriend’s cozy suburban home in the Pacific Northwest, reckoning with: <ul><li>a new urge to soften into the embrace of the comforts of home</li><li>defining her purpose and direction in life, including the big decision facing women, the question of motherhood, and</li><li>the fear that committing to others means sacrificing independence.</li></ul>She’s not only defying convention to prove something to herself or to others—a simpler way of life out in the desert actually brings her peace, as she realizes when resisting “upgrades” to her trailer like running water. Balancing the liberation of the wilderness with the natural compromises of love, Bri navigates these familiar tensions by embracing her life in its wholeness, richer for both the stability of home and the profundity of wide open spaces.

“Madia’s adventurous tales transcend their rugged terrain, telling, at the crux of it all, very human stories”—The SourceNew York Times bestselling author of Nowhere for Very Long and Never Leave the Dogs Behind Brianna Madia considers putting down roots—but on her own terms—in this intimate and inspiring memoir addressing life's big questions, such as where and how to live, how to commit to a relationship and whether to become a mother.Brianna Madia is renowned for her honest and enthralling accounts of life in the wilderness, finding her own way by rejecting society’s expectations, so what happens when she falls in love and has to reset the boundaries of her fierce independence?Homesick Nomad finds Bri splitting her time between her beloved wild desert in Utah and her boyfriend’s cozy suburban home in the Pacific Northwest, reckoning with: <ul><li>a new urge to soften into the embrace of the comforts of home</li><li>defining her purpose and direction in life, including the big decision facing women, the question of motherhood, and</li><li>the fear that committing to others means sacrificing independence.</li></ul>She’s not only defying convention to prove something to herself or to others—a simpler way of life out in the desert actually brings her peace, as she realizes when resisting “upgrades” to her trailer like running water. Balancing the liberation of the wilderness with the natural compromises of love, Bri navigates these familiar tensions by embracing her life in its wholeness, richer for both the stability of home and the profundity of wide open spaces.

Settling into an Untethered Life

Homesick Nomad

Moonwalkin' Through the Gamer-Verse: The Cold-Approach Blueprint for Streaming Success by Matthew Alexander is a bold, unfiltered, and motivational guide to surviving and thriving in the modern streaming world. Blending memoir, internet culture, entrepreneurship, humor, psychology, and self-improvement, the book explores what it truly takes to grow as a content creator in an era where visibility has become a form of currency.
At the center of the book is the author's personal journey from obscurity to rapid online growth. After years of inconsistent streaming and minimal engagement, the author transformed a nearly inactive Twitch account with only twenty followers into a platform that attracted thousands of followers in just a few months. Rather than presenting the rise as luck or algorithmic magic, the book argues that streaming success comes from aggressive self-marketing, strategic networking, confidence, adaptability, and relentless visibility.
The story begins with emotionally charged interactions between the author and fellow streamers whose support slowly turns into jealousy, tension, and passive-aggressive conflict as the author's popularity increases. Through these experiences, the book examines how success changes relationships in online communities. Admiration and encouragement often become competition, envy, gossip, exclusion, and cyberbullying once attention and growth enter the picture. These moments serve as both entertainment and cautionary lessons about the psychology of social media spaces.
A major theme throughout the book is "The Cold-Approach Method," a networking philosophy inspired by dating culture and direct social interaction. The author compares growing a streaming platform to approaching people confidently in real life. Instead of waiting for followers or viewers to appear naturally, creators are encouraged to actively engage with others, join conversations, enter live streams, support fellow creators, participate in Discord servers, and strategically place themselves in front of new audiences every day. According to the book, visibility is earned through action, not passivity.
The book breaks this philosophy into three stages: Basic-Level, Intermediate-Level, and Expert-Level Cold Approaching. The Basic-Level focuses on one-on-one engagement and relationship building with smaller streamers and online communities. Intermediate-Level expands into mass networking through Discord servers, TikTok live rooms, Facebook groups, gaming communities, and multi-platform interaction. Expert-Level introduces scaling methods such as promotions, freelancers, branding services, and paid marketing to accelerate growth and monetization.
Alongside practical advice, the book explores deeper themes of self-leadership and mindset. The author discusses leadership styles, confidence, discipline, rejection, burnout, motivation, emotional resilience, and the importance of developing an authentic identity instead of becoming a copy of another creator. Streaming is presented not merely as gaming, but as entrepreneurship in an attention-driven economy where creators function as entertainers, marketers, communicators, and community builders simultaneously.
The tone of the book is intentionally raw, comedic, provocative, and energetic. Filled with pop culture references, exaggerated metaphors, internet humor, profanity, and larger-than-life storytelling, the writing captures the chaotic energy of online creator culture while still delivering practical insight. Beneath the humor and bravado lies a consistent message about self-belief, persistence, adaptability, and refusing to remain invisible.Ultimately, Moonwalkin' Through the Gamer-Verse serves as both a streaming growth blueprint and a motivational manifesto for aspiring creators.

Moonwalkin' Through The Gamer-Verse - The Cold-Approach Blueprint for Streaming Success

Social Media Marketing

This book offers a psychosocial framework for understanding the rise of consumer complaint behavior in the digital age. Drawing from psychology, sociology, and marketing theory, the author reconceptualizes complaining as a multidimensional phenomenon—one that reflects not only dissatisfaction with products and services, but also deeper needs for validation, control, and self-worth.
The book introduces a novel typology of complainers and proposes the “Complaining Matrix,” a diagnostic tool that distinguishes between legitimate and insidious complaints based on psychological thresholds and social triggers.
Through a variety case studies, from ancient Mesopotamian clay tablets to viral social media campaigns, the book traces the evolution of consumer voice and its implications for business ethics, public policy, and market regulation. Kucuk’s integration of intrapsychic and interpersonal dimensions of complaining behavior advances the field by bridging consumer behavior research with broader societal concerns, including entitlement culture, digital empowerment, and the normalization of grievance.
This volume is essential reading for scholars in marketing, consumer psychology, and business ethics seeking to understand the shifting landscape of consumer–firm relations and the emotional economy of complaint.

This book offers a psychosocial framework for understanding the rise of consumer complaint behavior in the digital age. Drawing from psychology, sociology, and marketing theory, the author reconceptualizes complaining as a multidimensional phenomenon—one that reflects not only dissatisfaction with products and services, but also deeper needs for validation, control, and self-worth.The book introduces a novel typology of complainers and proposes the “Complaining Matrix,” a diagnostic tool that distinguishes between legitimate and insidious complaints based on psychological thresholds and social triggers.Through a variety case studies, from ancient Mesopotamian clay tablets to viral social media campaigns, the book traces the evolution of consumer voice and its implications for business ethics, public policy, and market regulation. Kucuk’s integration of intrapsychic and interpersonal dimensions of complaining behavior advances the field by bridging consumer behavior research with broader societal concerns, including entitlement culture, digital empowerment, and the normalization of grievance.This volume is essential reading for scholars in marketing, consumer psychology, and business ethics seeking to understand the shifting landscape of consumer–firm relations and the emotional economy of complaint.

A Psychosocial Perspective

Dynamics of Consumer Complaining

Global Perspectives on Social Media Influencers and Strategic Business Communication

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