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Global Perspectives on Social Media
Influencers and Strategic Business Comm

Global Perspectives on Social Media Influencers and Strategic Business Communication

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

How Common Sense Triumphed in an Age of Total Madness

Woke Is Dead

Jahrbuch Wissenschaftsfreiheit

Das Jahrbuch Wissenschaftsfreiheit thematisiert in erster Linie entsprechend der Zielsetzung des Herausgebers Herausforderungen und Bedrohungen die Wissenschaftsfreiheit betreffend. Darin erschöpft sich die Zielsetzung des Jahrbuchs aber nicht. Es möchte der leider auch im wissenschaftlichen Bereich verbreiteten 'Cancel-Culture' entgegenwirken, indem es Beiträgen und Thesen Raum lässt, die nicht wegen ihrer inhaltlichen Qualität, sondern wegen ihrer Thematik oder wegen ihrer Aussagen Schwierigkeiten haben, veröffentlicht zu werden. Dazu zählen so unterschiedliche Themenfelder wie der Islam (dabei insbesondere das Kopftuch), die Energiepolitik, Gender, Diskriminierung oder Rassismus. Sie alle eint, dass aus Furcht vor Angriffen viele Verlage die Themen meiden oder zumindest darauf achten, dass bestimmte Thesen entschärft werden. Der Herausgeber sieht darin ein gravierendes Problem für die Wissenschaftsfreiheit, aber auch für die Wissenschaft insgesamt. Das Jahrbuch soll so eine freie Debatte über die Themen fördern.

Jahrbuch Wissenschaftsfreiheit, Band 3, 2026

Wissenschaft und Agendawissenschaft

edition suhrkamp

Ein »Zuschauer*innen« in den Nachrichten, und das Internet kocht. Ein Verlag zieht zwei Winnetou-Bücher zurück, und die Angelegenheit weitet sich fast zu einer Staatsaffäre aus. Eine transgender Influencerin bewirbt eine Biermarke, Konservative starten einen Boykott, der Kurs des größten Brauereikonzerns der Welt bricht ein. Eine Kulturkampf-Episode jagt die nächste, und selbst Konflikte um so materielle Dinge wie Gasheizungen werden zunehmend emotionalisiert und identitätspolitisch aufgeladen. Natürlich sind an solchen Auseinandersetzungen immer zwei Seiten beteiligt. Radikalisierte Konservative bespielen sie jedoch besonders intensiv und auf eine besonders gefährliche Weise. 
 
 
 Natascha Strobl zeichnet die Geschichte der großen Verkulturkampfisierung nach. Sie analysiert, warum diese Strategie für konservative und rechte Parteien so attraktiv ist; außerdem präsentiert sie Ratschläge für den Umgang damit: Wann ist es sinnvoll, nicht über das Stöckchen zu springen? Und wann muss man widersprechen, damit menschenfeindliche Haltungen nicht Normalität werden?

Ein »Zuschauer*innen« in den Nachrichten, und das Internet kocht. Ein Verlag zieht zwei Winnetou-Bücher zurück, und die Angelegenheit weitet sich fast zu einer Staatsaffäre aus. Eine transgender Influencerin bewirbt eine Biermarke, Konservative starten einen Boykott, der Kurs des größten Brauereikonzerns der Welt bricht ein. Eine Kulturkampf-Episode jagt die nächste, und selbst Konflikte um so materielle Dinge wie Gasheizungen werden zunehmend emotionalisiert und identitätspolitisch aufgeladen. Natürlich sind an solchen Auseinandersetzungen immer zwei Seiten beteiligt. Radikalisierte Konservative bespielen sie jedoch besonders intensiv und auf eine besonders gefährliche Weise. Natascha Strobl zeichnet die Geschichte der großen Verkulturkampfisierung nach. Sie analysiert, warum diese Strategie für konservative und rechte Parteien so attraktiv ist; außerdem präsentiert sie Ratschläge für den Umgang damit: Wann ist es sinnvoll, nicht über das Stöckchen zu springen? Und wann muss man widersprechen, damit menschenfeindliche Haltungen nicht Normalität werden?

Ein Handbuch | Warum man nicht über jedes Stöckchen springen sollte

Kulturkampfkunst

The video game industry has long been the world's largest and fastest-growing media sector. As it continues to evolve and increase in complexity, the demand for sound legal guidance grows accordingly.

This book explores the legal issues that arise at every stage of a video game's lifecycle in a practical and solution-oriented way, taking into account commercial and economic conditions. It serves as a comprehensive guide to both current and emerging legal challenges in the video game industry. As a concise and accessible handbook, it also provides guidance on key topics such as:
<li>The legal framework for innovative business models
</li><li>The opportunities and limitations for investment
</li><li>Licensing practices 
</li><li>Platform obligations and liability
</li><li>Regulation, particularly regarding minors, as well as data and consumer protection laws

Key areas:
</li><li>Setting up a video game company (financing, founding, mergers and acquisitions, taxation) 
</li><li>Video game development (copyright, remuneration, music in games, trademarks, and work title law)
</li><li>Publishing (contracts between developers and publishers, localisation, protection of minors, age ratings)
</li><li>Distribution (business models, consumer contracts, legal issues related to virtual items and loot boxes, law enforcement, data protection, VAT)
</li><li>Platforms (platform obligations, antitrust framework &amp; related regulation, trust &amp; safety measures, toxic players)
</li><li>Marketing (media law, unfair commercial practices, influencer marketing, guidelines &amp; licenses for Let's Plays, esports)

Editors
Prof. Dr. Christian-Henner Hentsch is a professor of copyright and media law at TH Köln, Director of Legal &amp; Regulatory Affairs at game - The German Games Industry, and managing director of VHG, the first collecting society for games; he holds a PhD in law from the University of Bonn and an LLM from Humboldt University Berlin.
Dr. Anselm Rodenhausen is Vice President Legal &amp; Policy at Video Games Europe, overseeing legal and regulatory issues for major game companies. He previously worked at Zalando, Freshfields Bruckhaus Deringer, and as a Legal &amp; Policy Officer with the European Commission (DG CONNECT); he holds a PhD in law from the University of Münster and an MJUR from the University of Oxford.
Dara MacGreevy is currently Senior Legal Counsel at Video Games Europe, where he has worked for 15 years, and previously led anti-piracy efforts for the Motion Picture Association in the EMEA region; he holds a law degree from University College Dublin and was called to the Irish Bar in 1976 and the Bar of England and Wales in 1979.

Authors
Jürgen Bänsch, Senior Director Policy &amp; Public Affairs Video Games Europe, Brussels | Kai Bodensiek, Lawyer, Berlin | Florent Boisneault, Ubisoft, Director Legal | Dirk Bosmans, Pan-European Game Information (PEGI), Brussels | Guillaume Croisant, Lawyer and ESG Lecturer, Brussels | Isabel Davies, Lawyer, London | Dr. Gaetano Dimita, Queen Mary University of London | Andrea Dufaure, Lawyer, Paris | Dr. Willy Duhen, Senior Director Legal Activision Blizzard King, London | Kate Edwards, CEO and Principal Consultant, Geogrify, Seattle | Konstantin Ewald, Lawyer, Cologne | Dr. Jan-Peter Ewert, Lawyer, General Counsel Valve GmbH, Hamburg | Felix Falk, CEO German Games Industry Association (game), Berlin | Emanuele Fava, In-house Lawyer, Activision Blizzard King, London | Thomas Fischer, MBA (Columbia), Associate General Counsel, PLAION, Munich | Julia Foguel, Pan-European Game Information (PEGI), Brussels | Dr. Hans-Martin Grambeck, Tax consultant, Norderstedt | Laura Godfrin, Lawyer, Paris | Virginie Gringarten, Ubisoft, Vice President Legal | Prof. Dr. Christian-Henner Hentsch, Cologne Research Center for Media Law, TH Köln; Director Legal &amp; Regulatory Affiars, game; MD VHG - Verwertungsgesellschaft für die Hersteller von Games, Cologne/Berlin | Felix Hilgert, Lawyer, San Francisco | Jari-Pekka Kaleva, Managing Director European Games Developer Federation (EGDF), Helsinki | Jakub Kubalski, Partner at SSW Law &amp; Beyond, Video Games Association Poland (SPiDOR), Warsaw | Hendrik Lesser, President European Games Developer Federation (EGDF), CEO remote control productions GmbH, Munich | Peter Lewin, Lawyer, London | Simon Little, CEO Video Games Europe, Brussels | Dr. Andreas Lober, Lawyer, Frankfurt | Michaela Macdonald, Queen Mary University of London | Dara MacGreevy, Legal Consultant, Video Games Europe, Dublin | Jean-Sebastien Mariez, Lawyer, Paris | Clemens Mayer-Wegelin, LL.M., Lawyer, European General Counsel - Senior Director, Nintendo of Europe SE, Frankfurt a. M. | Manuel Fragoso Mendes, Senior Manager Legal and Policy Video Games Europe, Brussels | Sergi Mesonero, Head of Esports Video Games Europe, Brussels | Jean-Baptiste Morguet, Ubisoft, Director Legal | Ulf Morys, Ubisoft, Senior Director Accounting | Prof. Dr. Philippe Mouron, University Aix-Marseille, Aix-en-Provence | Dr. Claas Oehler, Lawyer and Notary, Berlin | Pieter Paepe, Lawyer, Brussels | Vikram J. Pandit, Lawyer, Brussels | Dan Penfold, Vice President Legal Affairs Warner Bros. Games, London | Lorenzo von Petersdorff, Legal Counsel &amp; Deputy Managing Director Entertainment Software Self-Regulation Body (USK), Berlin | Anna Piechówka, Deputy General Counsel, CD PROJEKT RED, Warsaw | Christoph de Preter, Lawyer, Brussels | Andy Ramos Gil de la Haza, Partner at Pérez-Llorca, Madrid | Prof. Dr. Christian Rauda, Lawyer, Hamburg | Dr. Anselm Rodenhausen, MJur. (Oxford), Vice President Legal &amp; Policy Video Games Europe, Brussels | Zoran Roso, ZR Consulting, Munich | Alexandre Rudoni, Lawyer, Paris | Emmanuelle Sarlangue, Lawyer, Paris | Elisabeth Secker, Managing Director Entertainment Software Self-Regulation Body (USK), Berlin | Dr. Martin Soppe, Lawyer, Hamburg | Ted Shapiro, Lawyer, Brussels | Per Strömbäck, CEO Dataspelsbranschen, Stockholm | Daniel Trunk, Lawyer, Frankfurt | Ingrid Vandenborre, Lawyer, Brussels | Tim Varney, Senior Corporate Counsel, Microsoft, London | David Verbruggen, General Manager Video Games Federation Belgium, Brussels | Hester Woodliffe, Senior Vice President Publishing International, Warner Bros. Games, London and Chair Video Games Europe | Cordula Zimmer, VP Legal Affairs Wooga, Berlin
</li>

A Handbook

EU Video Games Law

Wir leben in einer Welt, in der Absurdität nicht mehr Ausnahme, sondern Normalität geworden ist. Von der digitalen Öffentlichkeit über politische Bewegungen bis hin zu moralischen Debatten - überall begegnen uns Widersprüche, die irritieren, manipulieren und verunsichern. Der Autor nimmt den Leser mit auf eine essayistische Reise durch die Abgründe und Möglichkeiten der Gegenwart: Fake News, Cancel Culture, moralische Überhöhungen, Anspruchsdenken in der Dienstleistungsgesellschaft, der Nahostkonflikt, Russlands Angriffskrieg - die Beispiele sind vielfältig. Mit philosophischem Tiefgang (Camus, Hegel, Arendt, Rawls u. a.) und psychologischer Schärfe werden diese Phänomene nicht nur beschrieben, sondern in ihrer inneren Logik entschlüsselt. Das Buch zeigt: Das Absurde ist Teil unseres Menschseins - aber wir sind ihm nicht ausgeliefert. Der Schlüssel liegt in der Würde, die jedem Menschen innewohnt. Sie eröffnet den Raum, Absurdität nicht nur zu erkennen, sondern zu überwinden. Ein Werk, das aufrüttelt, orientiert und den Leser einlädt, sich der eigenen Verantwortung in einer offenen Gesellschaft bewusst zu werden.

Über das Erkennen des Absurden

Das ist doch absurd

Born from a desire for creative freedom, web series often circumvent screen industry gatekeepers and attract smaller, niche audiences; but fewer views do not necessarily make the format, or its audience engagement, less valuable. This book looks behind the scenes to uncover how and why audiences engaged with nine Australian web series released between 2020 and 2023. Interviews with web series producers reveal their motivations, audience acquisition and maintenance strategies, funding methods, and platform specific approaches. These first-hand accounts are then compared with viewership metrics and the content of audience commentary, resulting in the illumination of social, cultural, and industrial values of audience engagement with these innovative productions. This book identifies key factors that influence audience behaviours such as perceived authenticity, platform choice, and the types, forms, and costs of engaging with web series. These factors are considered with respect to online community building, relationships between creators and audiences, and commercial uses of the format, resulting in the creation of a typology of web series audiences. Readers benefit from understanding the value and characteristics of each type of viewer across a diverse range of examples featuring differing audience demographics, zero to over $1 million budgets, and platforms such as YouTube, Facebook, and TikTok. Vibrant narratives are used to convey each series' backstory, providing an informative and engaging reading experience for screen industry practitioners, marketing and broadcast professionals, and aspiring filmmakers. Academics and students in the fields of media studies, audience engagement, screen production, creative labour and entrepreneurship, social media, and algorithmic culture will also benefit from this research.

Audience Engagement in the Web Series Ecology

Watching Web Series

Bloomsbury Fandom Primers

This book delves into the world of "fandom nationalism," where the lines between fan devotion and nationalistic fervor blur within the East Asian media landscape. Taking a non-Western perspective in fan studies, this book challenges conventional understandings of fandom nationalism. While the concept usually describes how citizens passionately adore their nation akin to idolizing celebrities, this ground-breaking research adds a captivating twist: such passion encompasses not only the expressions of love fans shower upon their idols but also the intense hatred anti-fans direct towards stars - fans strategically employ nationalism as a weapon to win fan wars. This enriches the concept of fandom nationalism, exploring how fans use participatory censorship practices to accuse celebrities and their followers of problematic political stances, thereby channeling collective nationalist anger to exact revenge on despised celebrities, such as Zhang Zhehan, a Boys' Love drama actor who was banned by the authorities and the industry for taking photos at the Yasukuni Shrine in Japan. Through a thorough review of relevant literature and detailed fieldwork data, this book reveals how fans and anti-fans participate in various stages of the banning process, leading to the career downfall of top stars in China. This brutal battleground, akin to cancel culture, is a product of the collusion among fans, netizens, the party-state, media platforms, and businesses, where fans' participation in nationalist practices can also be performative patriotism, driven by the desire to protect their idols and themselves. Using examples from China and beyond, Fandom Nationalism explores the relationship between fandom and the state more broadly.

Participatory Censorship and Performative Patriotism in East Asia

Fandom Nationalism

Routledge Companions in Business, Management and Marketing

The Routledge Companion to Fashion and Business brings together the latest research in one authoritative volume and engages with the past, present and future of fashion business to explore current and emerging issues. Fashion has expanded its reach into every area of our lives, satisfying a human desire for novelty and expression through self-adornment. Yet overproduction and lack of self-regulation have resulted in an industry previously renowned for its creativity and influence, now making headlines because of its negative environmental and social impacts. Fashion businesses and their customers have shown a desire to move towards a more sustainable, circular fashion system, necessitating changes in design, production, promotion, retail and life cycle management. Fashion straddles many disciplines, including design, economics, psychology, marketing, management and retail, sociology, material and cultural studies, human geography and business ethics. Six thematic parts illustrate the breadth and significance of the fashion industry, written by those actively and currently engaged in its creation, management and critique.Part I introduces the economic history of fashion and the significance of the textiles industry as a driver of industrialisation. Part II introduces key concepts in fashion psychology, consumer behaviour and trend prediction as well as contemporary fashion promotion platforms and practices. Part III explores the links between fashion and place, the changing landscape of fashion retail and the contribution of cultural heritage to emerging economies. Part IV shows how the past influences today's fashion business through archives and exhibits, second-hand vintage and charity retail, reproduction of historical dress and circular fashion initiatives. Part V highlights fashion's environmental and social impacts, reflecting on how fashion activism, regulations, policies and emergent practices can deliver a more sustainable fashion industry. Part VI comprises contributions from activists, entrepreneurs and individuals at the cutting edge of fashion business, offering an engaging collection of opinion pieces that reimagine the future of fashion business.With contributions from a range of highly esteemed international academics, cultural commentators and industry insiders, The Routledge Companion to Fashion and Business is an authoritative reference work for scholars, students and practitioners.

The Routledge Companion to Fashion and Business

An authoritative textbook based on the legendary economics course taught at the University of Chicago—now fully updated and expanded Price theory is a powerful analytical tool kit for measuring, explaining, and predicting market outcomes. This expanded second edition of Chicago Price Theory offers a unique approach to the subject, emphasizing hands-on, practical applications that can help students adeptly integrate economic theory with real-world forces. A key distinction is its focus on market equilibrium and gains from trade. Unlike many microeconomics texts, this book emphasizes how, through markets, households and businesses adapt to conditions like price controls and externalities. It modernizes the Marshallian idea of forward-falling supply, especially for analyzing human capital, and makes use of the cost function and Hicks-Marshall laws to analyze a variety of economic phenomena. Rooted in Chicago’s price theory tradition, this textbook enables students to understand human behavior through the lens of price theory, showing how a small set of well-mastered tools makes it possible to analyze a remarkably wide range of economic questions. <ul><li>Now includes a full chapter closely integrating economic reasoning with the treatment-control paradigm</li><li>Covers topics such as occupational choice, the evolution of inequality, the value of a statistical life, prohibition, and competition</li><li>Uses the economics of “nudges” to understand business contracts and the organization of civil society</li><li>Features analysis of business-to-business transactions</li><li>Discusses the future implications of artificial intelligence</li><li>Comes with lesson plans for minicourses in industrial organization, health economics, macroeconomics, labor, public finance, and urban economics</li><li>Accompanied by video lectures taught by Kevin M. Murphy, Gary Becker, Casey B. Mulligan, and Robert Minton</li></ul>

Chicago Price Theory, Second Edition

Do you want to know how to come up with bold, innovative ideas? Are you keen to learn how culture can be leveraged to create change? Are you eager to learn from industry insiders? This innovative new textbook assembles leading names from the world of advertising to share their insights and experience from all aspects of the industry, helping you understand the various professional roles available and how they relate to your study. Professionals working at a range of recognisable brands (such as the BBC and Molson Coors) and leading advertising agencies - including ManningGottlieb and VCCP - come together to provide the inside story on everything from idea generation to planning global ad campaigns. At the end of each chapter, editors Mike Ryder and Mary Hargreaves, leading scholars from Lancaster University Management School, provide academic responses to the issues raised. Intuitively structured to take you on a journey from the beginnings of advertising as a medium to topical considerations such as influencer marketing, Advertising: A Practitioner Perspective covers both the creative and analytical aspects of the discipline. By discovering the concerns and outlooks of some of the industry's leading lights, you will gain a deeper understanding of both sides of the agency-client relationship, as well as the critical and theoretical perspectives of the theorists who helped shape them. Perfect for undergraduate and postgraduate students aiming to work in advertising, this unique book offers a grounded, accessible and experience-led look at the industry. Advertising: A Practitioner Perspective helps you connect theoretical knowledge with practical insight, enabling you to embark on a well-researched career path fully prepared to hit the ground running in the dynamic world of advertising.

A Practitioner Perspective

Advertising

Grundschule International / Primary Education International

How is primary education structured and shaped across different countries worldwide? What similarities and differences emerge in school systems, primary teacher education, and pedagogical approaches? 
"Unveiling the Mosaic of Primary Education Systems Worldwide" brings together international perspectives on primary education from several continents. Contributions from 18 countries explore various systems, their current challenges, historical developments, and innovative practices in primary schooling and teacher education. Combining national system overviews with analyses of topics such as inclusion, educational inequality, professionalisation, and socioemotional learning, this volume offers valuable insights for researchers, teacher educators, and policymakers. It invites readers to rethink primary education as a global field of pedagogical practice and international dialogue.

How is primary education structured and shaped across different countries worldwide? What similarities and differences emerge in school systems, primary teacher education, and pedagogical approaches? 
“Unveiling the Mosaic of Primary Education Systems Worldwide” brings together international perspectives on primary education from several continents. Contributions from 18 countries explore various systems, their current challenges, historical developments, and innovative practices in primary schooling and teacher education. Combining national system overviews with analyses of topics such as inclusion, educational inequality, professionalisation, and socioemotional learning, this volume offers valuable insights for researchers, teacher educators, and policymakers. It invites readers to rethink primary education as a global field of pedagogical practice and international dialogue.

Unveiling the Mosaic of Primary EducationSystems Worldwide

Foundations of Learning

Global Perspectives on Social Media Influencers and Strategic Business Communication

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