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Global Perspectives on Social Media
Influencers and Strategic Business Comm

Global Perspectives on Social Media Influencers and Strategic Business Communication

Eine längst überfällige Betrachtung rassistischen Denkens in Deutschland
 
 Die 
 renommierte Journalistin und Politikwissenschaftlerin Gilda Sahebi
 zeigt in ihrer 
 klaren Analyse
 : 
 Wir alle denken rassistisch
 . Mit Extremismus hat das nichts zu tun. Sondern es ist Konsequenz politischer und gesellschaftlicher Strukturen, die unser Denken und unser Handeln formen. Wo Mehrheits- und Minderheitsgesellschaften aufeinandertreffen, bilden sich fast 
 zwangsläufig rassistische Denkmuster und Strukturen
 – außer man steuert bewusst dagegen. In Deutschland tut man das nicht. Der Rassismus-Vorwurf: Er wird abgetan. Lieber empört man sich, als eine ernsthafte Debatte zu führen und tatsächliche Probleme zu lösen.
 
 Gilda Sahebi analysiert die Spezifika des deutschen Rassismus. Dafür blickt sie zurück bis ins 
 Deutsche Kaiserreich
 und verfolgt die 
 roten Fäden rassistischen Denkens
 , die sich von damals bis in die 
 Debatten unserer Gegenwart
 – etwa um die 
 Staatsbürgerschaft, den Nahostkonflikt oder Migration
 – ziehen. Sie zeigt, wie wir rassistische und spaltende Narrative stetig weitertragen, uns Rassismus immer wieder beibringen – und damit 
 die Demokratie gefährden
 .

Eine Analyse deutscher Debatten

Wie wir uns Rassismus beibringen

An authoritative textbook based on the legendary economics course taught at the University of Chicago—now fully updated and expanded Price theory is a powerful analytical tool kit for measuring, explaining, and predicting market outcomes. This expanded second edition of Chicago Price Theory offers a unique approach to the subject, emphasizing hands-on, practical applications that can help students adeptly integrate economic theory with real-world forces. A key distinction is its focus on market equilibrium and gains from trade. Unlike many microeconomics texts, this book emphasizes how, through markets, households and businesses adapt to conditions like price controls and externalities. It modernizes the Marshallian idea of forward-falling supply, especially for analyzing human capital, and makes use of the cost function and Hicks-Marshall laws to analyze a variety of economic phenomena. Rooted in Chicago’s price theory tradition, this textbook enables students to understand human behavior through the lens of price theory, showing how a small set of well-mastered tools makes it possible to analyze a remarkably wide range of economic questions. <ul><li>Now includes a full chapter closely integrating economic reasoning with the treatment-control paradigm</li><li>Covers topics such as occupational choice, the evolution of inequality, the value of a statistical life, prohibition, and competition</li><li>Uses the economics of “nudges” to understand business contracts and the organization of civil society</li><li>Features analysis of business-to-business transactions</li><li>Discusses the future implications of artificial intelligence</li><li>Comes with lesson plans for minicourses in industrial organization, health economics, macroeconomics, labor, public finance, and urban economics</li><li>Accompanied by video lectures taught by Kevin M. Murphy, Gary Becker, Casey B. Mulligan, and Robert Minton</li></ul>

Chicago Price Theory, Second Edition

An alarming exposé of the new challenges to literary freedom in the age of social media—when anyone with an identity and an internet connection can be a censor. In That Book Is Dangerous!, Adam Szetela investigates how well-intentioned and often successful efforts to diversify American literature have also produced serious problems for literary freedom. Although progressives are correct to be focused on right-wing attempts at legislative censorship, Szetela argues for attention to the ways that left-wing censorship controls speech within the publishing industry itself. The author draws on interviews with presidents and vice presidents at the Big Five publishers, literary agents at the most prestigious agencies, award-winning authors, editors, marketers, sensitivity readers, and other industry professionals to examine the new publishing landscape. What he finds is unsettling: mandatory sensitivity reads; morality clauses in author contracts; even censorship of “dangerous” books in the name of antiracism, feminism, and other forms of social justice. These changes to acquisition practices, editing policies, and other aspects of literary culture are a direct outgrowth of the culture of public outcries on X, Goodreads, Change.org, and other online platforms, where users accuse authors—justifiably or not—of racism, sexism, homophobia, and other transgressions. But rather than genuinely address the economic inequities of literary production, this current moral crusade over literature serves only to entrench the status quo. “While the right is remaking the world in its image,” he writes, “the left is standing in a circular firing squad.” Compellingly argued and incisively written, the book is a much-needed wake-up call for anyone who cares about reading, writing, and the publication of books—as well as the generations of young readers we are raising.

An alarming expose of the new challenges to literary freedom in the age of social media when anyone with an identity and an internet connection can be a censor.

How Moral Panic, Social Media, and the Culture Wars Are Remaking Publishing

That Book Is Dangerous!

From the bestselling author of The Guilty Feminist, a book about how to change minds - including your own 'Brilliant and enlightening' DAVINA MCCALL 'An essential guide for fostering nuanced and intricate conversations in today's polarized society' GILLIAN ANDERSON 'Tackles thorny, volatile issues with wit and insight' INDEPENDENT, BOOKS OF THE MONTH 'The book we need right now' DAVID TENNANT 'Thought-provoking and witty' MARIE CLAIRE 'If you have ever felt shut down, this book is a godsend' EMMA THOMPSON 'Shows us that progress lies in the imperfect spaces, where our shared humanity gives empathy the freedom to stretch out' THE TIMES 'Finally! A book to succinctly express the complexity of our age' TOM ALLEN *** We are understandably scared to have difficult conversations right now. But comedian and bestselling writer Deborah Frances-White is even more scared of not having them. Having grown up in a cult which shut down any dissent, Deborah sees the same tactics being used in today's rapidly changing society. She knows the value of freedom of speech, critical thinking and the ability to argue well. And as the host of hit podcast The Guilty Feminist, she has been having difficult conversations in public for almost a decade. In her new, urgent page turner, Deborah examines how the world has come to this and what we can actually do about it. Most importantly, she explores how to change minds, including our own. Are you ready to talk?

How to change minds, including your own - 'The book we need right now' (David Tennant)

Six Conversations We're Scared to Have

The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision. As choices become embedded in systems, policies and technologies, the quality of an organisation's ethical reasoning shapes outcomes long before a dilemma becomes visible. This book shows how to strengthen that capability.It begins by translating the four major ethical traditions into decision tools leaders can use in real time. Virtue, duty, consequences and care become practical ways of diagnosing tensions, clarifying what is at stake and understanding how values guide judgement under pressure. The book then examines the organisational infrastructure of decision-making, showing how language, power and informal norms shape what people call the right thing to do. Through diagnostic templates and research-based insights, readers learn to surface assumptions, identify cultural blind spots and create conditions where integrity can scale. The INTEGRITI(TM) model, a disciplined nine-step approach to leading values-based conversations, provides a clear method for turning intent into action, navigating stakeholder tensions and embedding integrity into everyday practice.This is a book for anyone responsible for choices that carry consequences.

A Leader’s Guide to Ethical Decision-Making in Practice

The Right Call

Your brand is on trial-here's how to win your case.

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial-and that means you better deliver the proof.

In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises-even the ones you don't realize you're making-gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show-not tell!-the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your "jury of consumers" connects with your case.

It's time to stand out from all the brands that shout "trust us, we're great!" at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.

Exactly How Modern Marketers Earn Trust

Prove It

Routledge Research in Journalism

The Rise from Tabloid Stars to Digital Activists

Spotlight on Journalism and Popular Heroism

Schriftenreihe der HHL Leipzig Graduate School of Management

In today's business environments, destructive leadership practices continue to cause significant harm to organizations, employees, and stakeholders. While extensive research has documented these detrimental effects, less attention has been given to proactive approaches for preventing such practices. Based on a systematic exploration of normative perspectives, this book examines kindness as a leadership strength to prevent destructive leadership behaviors. The research conceptualizes kindness through the principle of primum non nocere (first, do no harm), positioning it as a form of self-restraint essential for preventing illegitimate harm. Using the Practical Syllogism framework and the Ethical Compass tool, this book analyzes how kindness serves as a foundational leadership strength that promotes trust, cooperation, and sustainable organizational performance. The findings of this research contribute to the literature of leadership and business ethics by suggesting ways for leaders to manifest kindness and harm prevention in everyday decisions and behaviors, primarily by focusing on the development of moral awareness, willingness, and ability within leadership.

Conceptualizing Kindness in Leadership through (Illegitimate) Harmful Practices

Kindness in Business Leadership: Invest in Self-Restraint

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. 'Will Storr is a genius' Rory Sutherland 'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant 'Storr shares profound insights' Seth Godin 'Whip smart, insightful and ridiculously entertaining' Jimmy Carr 'Shows how storytelling is the key to success in business, politics and even personal relationships.' The Times ____________________________________________________ Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains. _____________________________________________________ 'Intensely original and powerfully practical' Jonah Berger 'A fascinating insight into the human mind' Levinson Wood 'A very clever book that makes the reader feel cleverer with every page' Daniel Finkelstein 'Powerfully persuasive and urgently practical' Bruce Daisley 'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' Jack Dee

How to use the science of story to motivate and persuade

A Story is a Deal

A thrillingly stylish and ambitious social novel about the downfall of a star architect by a provocative new voice in international fiction

May Our Joy Endure

30 Minuten

Tina Sprung

30 Minuten Generation Alpha

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor. By doing so, we ensure our research remains impactful and addresses the practical needs of marketers, as well as contributing to the advancement of marketing knowledge. This conference proceedings focuses on re-visiting the foundational principles, history, and core purpose of marketing as a discipline and making marketing more meaningful. Featuring full papers presented at the 2025 Academy of Marketing Science Annual Conference, held in Montreal, QC, Canada, this book offers research, theories, methodologies, and case studies that align the foundations of marketing research with pressing societal needs and global challenges to demonstrate marketing research's continued relevance and its societal and social impact. Featuring topics such as human-AI interaction, consumer experience, sensory marketing communications, sustainability, diversity, equity, and inclusion (DEI), influencer marketing, AI in advertising, social and multi media, emerging technologies, among others, this book is a useful reference for marketing researchers, scholars, students, and policymakers.&nbsp;
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor. By doing so, we ensure our research remains impactful and addresses the practical needs of marketers, as well as contributing to the advancement of marketing knowledge. This conference proceedings focuses on re-visiting the foundational principles, history, and core purpose of marketing as a discipline and making marketing more meaningful. Featuring full papers presented at the 2025 Academy of Marketing Science Annual Conference, held in Montreal, QC, Canada, this book offers research, theories, methodologies, and case studies that align the foundations of marketing research with pressing societal needs and global challenges to demonstrate marketing research's continued relevance and its societal and social impact. Featuring topics such as human-AI interaction, consumer experience, sensory marketing communications, sustainability, diversity, equity, and inclusion (DEI), influencer marketing, AI in advertising, social and multi media, emerging technologies, among others, this book is a useful reference for marketing researchers, scholars, students, and policymakers.&nbsp;
 Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the 
 Journal of the Academy of Marketing Science 
 (JAMS) and 
 AMS Review
 .

Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23

Going Back to the Roots of Marketing

Global Perspectives on Social Media Influencers and Strategic Business Communication

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