Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Global Perspectives on Social Media
Influencers and Strategic Business Comm

Global Perspectives on Social Media Influencers and Strategic Business Communication

Moderne Managementansätze

Edition Wissenschaft & Praxis

Von interaktiven Dynamiken zu strategischen Entscheidungen

Psychologie im Influencer Management

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. 'Will Storr is a genius' Rory Sutherland 'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant 'Storr shares profound insights' Seth Godin 'Whip smart, insightful and ridiculously entertaining' Jimmy Carr 'Shows how storytelling is the key to success in business, politics and even personal relationships.' The Times ____________________________________________________ Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains. _____________________________________________________ 'Intensely original and powerfully practical' Jonah Berger 'A fascinating insight into the human mind' Levinson Wood 'A very clever book that makes the reader feel cleverer with every page' Daniel Finkelstein 'Powerfully persuasive and urgently practical' Bruce Daisley 'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' Jack Dee

How to use the science of story to motivate and persuade

A Story is a Deal

Essentials

Öffentliche Empörung entsteht heute schneller und setzt Organisationen, Medien und Institutionen unmittelbar unter Handlungsdruck. Dieses essential zeigt, wie Cancel Culture als Kommunikationsdynamik funktioniert, warum vertraute Reaktionsmuster oft versagen und wie sich selbst unter moralischer Zuspitzung Orientierung, Klarheit und Handlungsfähigkeit bewahren lassen.
Daniel Caroppo beschreibt eine Debattenkultur, in der nicht mehr nur um Inhalte gerungen wird, sondern auch um Haltung, Deutung und die Frage, wer öffentlich bestehen kann. Anhand prägnanter Fallbeispiele zeigt er, wie sich Empörung verdichtet, wie Ausschluss kommunikativ markiert wird und worauf es ankommt, wenn Kommunikation unter Druck nicht nur reagieren, sondern führen soll.
Der Inhalt

<li>Cancel Culture und Kommunikation

</li><li>Mechanik der Empörungswelle

</li><li>Wenn Kommunikation die Krise verschärft

</li><li>Was in der Krise kommunikativ trägt

</li><li>Prävention und Lernkultur

</li><li>Grenzen der Kommunikationsmacht

</li><li>Nach dem Sturm
</li>

Warum öffentliche Debatten kippen und was das für Organisationen bedeutet

Die Empörungsfalle – Kommunikation in Zeiten von Cancel Culture

**THE INSTANT NUMBER 1 SUNDAY TIMES BESTSELLER**What's stopping you from achieving the success you've always wanted?From growing up in a South London council estate to selling his first business for many millions before he was 30, Timo Armoo didn't dream of success, he made it happen. Being extraordinary, he proves, really is possible no matter where you start.In What's Stopping You?, Timo shares the real secrets to overcoming fear, self-doubt, and negative thinking. Forget motivational fluff. This is a practical, step-by-step manual for getting yourself to finally do the things you've always wanted to do.Inside, you'll learn how to:- Change the story you tell yourself - Build a network from scratch - Harness fear as fuel - Manage your internal scorecardThrough 11 powerful mindset hacks, which Timo calls cheatcodes for success, he shows you how to unlock your potential, rewire your mindset, and discover the independence, wealth and freedom of your dreams.

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

'Utterly engrossing and timely' INDIA KNIGHT 'A true act of bravery and sisterhood' ELIZABETH DAY 'Fascinating...truly valuable' JULIA SAMUEL 'I gobbled this book up. It's a gem' HELEN BONHAM CARTERA fascinating blend of social history and first-person stories looking at women and their secrets - and what they tell us about our changing timesDo you want to know a secret? The average person is keeping thirteen secrets at any one time, five of which they've never shared with a soul. A secret can thrill one person and destroy another; and the deepest ones echo far down the generations.The Book of Revelations is a book about the secrets women keep: the ones they are forced into, the ones they hold through shame, and the ones they share. Told through a kaleidoscopic blend of first-person stories and memoir, from the 'silent generation' of women in the 1950s to the influencers of the 2020s, we witness long-buried family secrets aired at last and the repercussions which occur when women who have been forced to keep quiet find their voice. Finally, we are compelled to wonder whether women are once again in danger of being silenced by censure, caution and fear.'A fascinating hybrid of memoir and social history... transforms the highly personal into something universal' London Standard'A time-travelling investigation... it has a depth charge and a sense of the now that is so timely and important' Jeanette Winterson

A History of the Secrets Women Keep and Tell from the 1950s to the Present Day

The Book of Revelations

Eine Analyse deutscher Debatten

Wie wir uns Rassismus beibringen

Small Business & Entrepreneurship

The Ultimate Guide to Developing Brands That Transform Markets and Inspire Communities

Building Iconic Brands

Aktionsrat Bildung

Social Media – Bildung – Integrität

NATIONAL BESTSELLER A New York Times Book Review MOST ANTICIPATED Book "Between the Taylor Swift effect, BTS fever, and the rise (and rise) of Heated Rivalry, fandoms are having a moment-making it the PERFECT TIME to dig into Zhang's alternately HEARTRENDING AND THRILLING new novel." -Vogue "Equally DARK AND DAZZLING, like a spotlight flickering on a dim stage. This is a book I'll be recommending to all my coolest friends." -LitHub From National Book Foundation 5 UNDER 35 HONOREE Jenny Tinghui Zhang, a novel about a pop idol and his superfan, whose stories shockingly collide Freshman Minnie is adrift at college in Austin, Texas, when she discovers a boy band called HOURglass and the online forums that worship them. She especially loves Halo, whose sharp edges feel somehow familiar. After a brief romance goes painfully awry, Minnie pours everything into her new fandom, clinging to each livestream and bonding with other fans online. But when a scandal threatens to expose Halo to harm, Minnie decides that she is the only one who can save him. Except Halo's secret is darker than anything the tabloids could imagine. Before he was a superstar heartthrob, he was Eason: a high school dropout haunted by a tragic accident. When he is recruited for HOURglass, it feels like a chance to become someone else. And when he is onstage in front of his fans, he can almost forget the horrors of his past--until one of those very fans threatens to destroy everything. Dazzling, entrancing, and deeply heartfelt, Superfan is about fandom in all its magic and its terror, and the extreme lengths to which we go to rid ourselves of loneliness.

A Novel

Superfan

A comprehensive exploration of the critical issues transforming global tourism and hospitality.Contemporary Issues in Tourism and Hospitality by Dr Michael Palkowski and Dr Henrik Linden is written for undergraduate and postgraduate students studying tourism and hospitality management, who need to understand the global forces reshaping both industries. Grounded in contemporary theory, it supports students in linking critical debates with the realities of a rapidly evolving sector and prepares them to engage with the challenges and innovations defining its future.This textbook includes: -Analysis of hospitality theory and the host-guest relationship, from welcome and the commercial home to hospitality as a social lens -Exploration of tourist motivation and behaviour, the experience economy and the commodification of travel -Examination of the politics and ethics of tourism and hospitality development, including globalisation, international relations and dark heritage -Discussion of digital disruption and generative AI, from the rise of the tourist as creator to virtual travel experiences -Investigation of fan cultures, film tourism and creative cities, from 'set jetting' to the cultural economies of urban destinations -Features extensive real-world examples throughout each chapter, including fandom travel inspired by Taylor Swift's Eras Tour, visits to famous filming sites and the performative culture of Thailand's floating markets -Learning outcomes, reflective questions and seminar tasks included throughout

Theory, Trends and Practical Approaches

Contemporary Issues in Tourism and Hospitality

50 Ideas You Really Need to Know series

Master the ideas that have shaped feminism throughout history. In a series of 50 accessible essays, author and journalist Maya Oppenheim explores the history, ideas and battle grounds that have defined and divided feminist movements. With writing that spans the worlds of pop culture, literature, theory, politics, economics, art, science, activism and technology, the book charts the trajectory of an eclectic movement, which has long strived to make the world a fairer and less brutal place. From the right to vote to reproductive rights, from protofeminist movements to psychoanalytical feminism,&nbsp;50 Feminism Ideas You Really Need to Know&nbsp;is a comprehensive, readable introduction to the most important feminist ideas throughout history. Using her experience as the first and only Women's Correspondent at a UK news outlet, Maya also delves into a range of contemporary issues, which feminist movements wrestle with today as the far right swells in power and the backlash to women's rights intensifies.

50 Feminism Ideas You Really Need to Know

Global Perspectives on Social Media Influencers and Strategic Business Communication

Autres titres sur ce thème