Global Marketing
Global Marketing
Understanding Marketing in a Globalized Business Environment
Von:Millward, Helen
Inhalt
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
Bibliografische Angaben
März 2025, ca. 288 Seiten, Englisch
Kogan Page
978-1-3986-2011-7