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Gesamtkatalog

Catalogue complet

GeoTourism for Social Sustainability and
Ecological Justice in Sub-Saharan Afric

GeoTourism for Social Sustainability and Ecological Justice in Sub-Saharan Africa

Unlocking the Potential

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.The volume discusses the dynamics of the tourism and hospitality industries and provides an overview of conventional and non-conventional marketing strategies for better decision-making, service and promotion. It looks at tools and techniques for businesses to understand the customer’s needs, customer-behaviour, building partnerships with other service providers, using digital and social media marketing and using a marketing mix to design an overall marketing strategy which will serve the business’s objectives. With various case studies, the book analyses the essential marketing tenets for the hospitality and tourism industry and the importance of implementing a marketing plan which prioritizes customer relationship.This textbook will be an indispensable resource for students, academics, as well as industry professionals working in tourism, hospitality, travel management, marketing, communication, digital marketing and public relations.

Concepts and Cases

Tourism and Hospitality Marketing

The hospitality industry is constantly evolving in response to technological advancement, changing consumer expectations, and global trends. Keeping pace with these shifts requires innovation and agility. Emerging Trends in Hospitality highlights the latest developments shaping the modern hospitality landscape. The book discusses digital transformation, experiential travel, sustainability initiatives, and post-pandemic recovery strategies. It also explores personalization, AI-driven service models, and wellness-focused offerings. Combining industry insights with research-based perspectives, it provides hospitality professionals and students with an understanding of how emerging trends redefine guest experiences and operational strategies worldwide.

Emerging Trends in Hospitality

Travel and Wellness: A Renaissance of Nature-based Health Tourism explores the growing intersection between travel and wellness, focusing on the resurgence of nature-based health tourism. This interdisciplinary work delves into the historical roots of wellness tourism, tracing its evolution from ancient practices to contemporary trends that emphasize the healing power of nature. Through a combination of qualitative research, cultural analysis, and stakeholder collaboration, Travel and Wellness Tourism provides a comprehensive framework for understanding how health tourism is a catalyst for both personal and community wellness. Appealing to both scholars and practitioners, particularly in tourism, health sciences, environmental studies, and cultural heritage, Travel and Wellness offers insights that encourage cross-disciplinary dialogue and innovation.

A Renaissance of Nature-Based Health Tourism

Travel and Wellness

This book provides the first exploration of panda fandom, a term denoting the community built upon the deep and intimate emotional connections between fans and giant pandas. The book uncovers the dynamic relationship among China, the West, and the giant panda, rooted in over two centuries of cross-cultural encounters.Drawing from extensive fieldwork at the Chengdu Research Base of Giant Panda Breeding, the book explores how panda fandom has evolved as a result of China's participation in global capitalism, cultural exchange, and diplomatic strategy. This book aims at showing that panda fandom, although taking its shape in the Chinese nation currently, has been a consequence to the expansion of Western imperialism, colonialism, and capitalist industrialization in the Chinese community since the 18th century. It undertakes the task of inquiring how the Chinese communities, through the figure of the giant panda, have responded and made sense of this modern transformation. The book is loosely organized around the chronological order of the development of the panda fandom and can be divided into two parts. The first part explains the emergence of the panda fandom, and the second part deals with interviews. Through a rich blend of personal narratives, historical documents, daily observations, and carefully crafted interviews, it provides a fresh perspective on how cuteness, biopower, and nationalism shape both Chinese identity and the lived experiences of these fans. Based on an intimate look at the bond between panda fans and their beloved animal, the book also relates the panda fandom to theories of the more-than-human and multispecies world.The book will be beneficial to students and academicians interested in fan studies, popular culture, animal-human relations, conservation, and the consumption of animals. It will also be of use to anyone who wants to identify himself/herself as a panda fan and has navigated the panda-human relationship by their own means.

This book provides the first exploration of panda fandom, a term denoting the community built upon the deep and intimate emotional connections between fans and giant pandas. The book uncovers the dynamic relationship between China, the West, and the giant panda, rooted in over two centuries of cross-cultural encounters.

Nation, Capitalism, and Biopower

Panda Fandom

Managing Sustainable Tourism offers a comprehensive discussion of the field of sustainable tourism from a historical perspective to the current management of sustainable tourism at the local, national, and international levels.This volume offers practical policies and plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations, academic institutions, and governments at all levels, as well as developing management practices and philosophies for the protection of natural, built, and cultural environments while reinforcing positive and orderly economic growth. It also confronts and explains the challenges on the tourism industry with respect to overtourism, climate change and global warming. Since the third edition, there have been many important developments in the field of sustainable tourism, and this fourth edition presents updated research and information in the following ways:<ul> <li>Updated content to reflect issues and trends, including technology advances topics such as AI, smart tourism, social media, COVID-19 impacts, carbon footprint, SDGs, over/under tourism, crisis management and resilience, climate change mitigation.</li> <li>New and updated international case studies of successes and failures to reflect current challenges and practices.</li> <li>Updated and enhanced student and lecturer online resources including resources, additional case studies and practical scenarios.</li> </ul>This volume provides a wealth of information and guidance on managing sustainable tourism development and it will be invaluable to educators, students, developers, entrepreneurs, strategic planners and policymakers.

A Legacy for the Future

Managing Sustainable Tourism

Explore the fundamentals of tourism with this accessible textbook featuring additional content on skills and employability, sustainability and technology.

Essentials of Tourism

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events. Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations. This textbook includes: 
- Chapter summaries and learning outcomes to consolidate understanding
- Reflective questions for self-assessment
- Global real-world examples that demonstrate applied research in context
- Glossary of key terms 
- Structured guidance on writing dissertations and final reports Whether preparing for a dissertation, an independent project or a future career in tourism and hospitality, Research Methods for Tourism, Hospitality, Leisure and Events equips students with the methodological tools and analytical skills to produce credible, high-impact research.

Methodologies, Metrics and Reporting

Research Methods for Tourism, Hospitality, Leisure and Events

International Hospitality Management brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. By doing so it provides the reader with a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization This book has been significantly updated since the last edition to include recent trends and developments such as:<ul> <li>New content on: theories of culture, consumer behaviour, globalization as well as technology and social media, sustainability, global politics, food and drink trends, emerging BRIC countries and service design and delivery.</li> <li>New chapter on Hospitality Operations Management looking at location strategies, supply chain management, service delivery, service failure and recovery from a global perspective.</li> <li>Updated and new international case studies throughout </li> <li>New companion website with student and lecturer resources including: Power point slides, web links &amp; video links, case study archive, review questions</li> </ul>This book is highly illustrated with diagrams, and contains a range of features such as international case studies, review questions and summaries to aid understanding and further knowledge.

International Hospitality Management brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. By doing so it provides the reader with a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization This book has been significantly updated since the last edition to include recent trends and developments such as:<ul> <li>New content on: theories of culture, consumer behaviour, globalization as well as technology and social media, sustainability, global politics, food and drink trends, emerging BRIC countries and service design and delivery.</li> <li>New chapter on Hospitality Operations Management looking at location strategies, supply chain management, service delivery, service failure and recovery from a global perspective.</li> <li>Updated and new international case studies throughout </li> <li>New companion website with student and lecturer resources including: Power point slides, web links &amp; video links, case study archive, review questions</li> </ul>This book is highly illustrated with diagrams, and contains a range of features such as international case studies, review questions and summaries to aid understanding and further knowledge.

International Hospitality Management

Implement AI strategies to optimise performance and deliver stronger customer experiences in tourism.

Technology-Led Tourism is a practical guide for managers, department heads and industry professionals who want to develop credible strategies for applying AI across the travel sector. It bridges the gap between technology and tourism, offering frameworks you can implement to enhance both operational efficiency and guest engagement.

Written by Shaon Talukder, this book draws on detailed real-world examples from Expedia, Amadeus, Delta Airlines and Airbnb to show how AI principles are already reshaping travel. With insights from adjacent industries such as finance and media, it highlights proven approaches that tourism professionals can adapt to stay competitive. 

You'll learn how to:
- Apply AI frameworks to optimize operations and decision-making 
- Develop data foundations that enable scalable, reliable innovation 
- Implement principles from other industries to strengthen strategy 
- Build credibility by applying actionable tools to your own context 
- Translate AI opportunities into measurable career and business impact 

With clear models, real-world examples, and actionable guidance, Technology-Led Tourism equips mid- to senior-career professionals to implement strategies that not only improve performance but also elevate their role as informed, forward-looking leaders in the industry.

Themes include: AI in tourism, travel strategy, data frameworks, operational efficiency, customer experience, innovation adoption

Leveraging AI, Data and Analytics in Travel

Technology-Led Tourism

GeoTourism for Social Sustainability and Ecological Justice in Sub-Saharan Africa

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