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Gen Z's Fashion Revolution

Understanding the influence of Gen Z on Fashion Brands
Herausgegeben von:
Cattaneo, Eleonora|Sun, Yan

Chapter 1: Gen Z across markets.- Chapter 2: Fashion and brands.- Chapter 3: Gen Z's Approach to Luxury: Perceptions and Consumption Patterns.- Chapter 4: The Convergence of Tech and Textile.- Chapter 5: Influencers (Human vs Virtual).- Chapter 6: Beyond the Runway: The Rise of Fashion in the Metaverse.- Chapter 7: From Fabric to Blockchain: Decoding NFTs in Fashion.- Chapter 8: Can the fashion industry become sustainable?.- Chapter 9: Championing Inclusivity and Diversity in the World of Fashion.- Chapter 10: Fashion Forward: Envisioning the Next Era.

Juli 2025, ca. 240 Seiten, Englisch
Springer International Publishing
978-3-031-72915-7

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