Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.
Bibliografische Angaben
August 2025, Englisch
Oxford Academic
978-0-19-891081-7
Inhaltsverzeichnis
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Inhalt
Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.