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Friedman M: From Frat House to
Franchising

From Frat House to Franchising

The WING ZONE Story

A moving portrait of friendship by Elyce Arons as she reflects on her long relationship with Kate Spade, whom she met in college and with whom she cofounded the multi-billion-dollar fashion company as they came of age in 1990s New York. When Elyce Arons first met Katy Brosnahan in a University of Kansas dorm room, she had no idea that this polo shirt–wearing Missouri girl would not only become her best friend but also change the course of her life. Back then, Katy and Elyce were preoccupied with frat parties and The Mary Tyler Moore Show; within a decade, they’d be scraping by in New York City, working day jobs to spend nights building a new line of handbags that would one day revolutionize the accessories industry. We Might Just Make It After All brings us on the rollercoaster of adventures (and misadventures) that the best friends embarked on, from transferring colleges on a whim, to falling in and out of love with suitors, cramming into roach-infested Hell’s Kitchen apartments, and eventually designing the chic, simple bag that would launch the pair to global fame. Through it all, Katy and Elyce’s friendship remained unshakeable. This powerful friendship lasted nearly forty years, until Katy’s tragic suicide in 2018. We Might Just Make It After All celebrates her legacy as a cultural icon and loyal friend. Set against the glitzy and gritty backdrop of downtown New York at the turn of the century, We Might Just Make It After All lovingly and candidly explores the power of a friendship as close as sisterhood, the challenges facing women entrepreneurs in the 1990s, and the timeless elegance of a generation-defining brand.

My Best Friendship with Kate Spade

We Might Just Make It After All

This book identifies the frontier of impactful research on entrepreneurship and provides a glimpse into both the opportunities and the challenges for entrepreneurship in Africa. This book was originally published as a special issue of the Africa Journal of Management.

This book identifies the frontier of impactful research on entrepreneurship and provides a glimpse into both the opportunities and the challenges for entrepreneurship in Africa. This book was originally published as a special issue of the Africa Journal of Management.

Opportunities for both Africa and Entrepreneurship Research

Entrepreneurship in Africa

Most founders get trapped by the business they built. If they step away, everything slips. But it doesn't have to be like this. 

Grow Fast, Exit Big in Under 60 Months shows you how to build a scalable, system-driven, exit-ready business that runs without you, grows beyond you and sells for a life-changing sum - whether you're scaling a tech business or turning your expertise and experience into one. 

Read this book to: 
Escape the day-to-day operations and build a business that works without you
Install systems that drive profit, consistency and control to high standards
Attract a constant flow of your dream customers and keep them for life
Build a high-performance team that drives growth independently and willingly
Turn your business into an exit-ready asset with significant value
Create more freedom, more options and more wealth for your family

The complete playbook for starting, scaling and selling your business

Grow Fast, Exit Big In Under 60 Months

"An inspiring take on how to turn other's, and your own, doubt into rocket fuel to achieve your dreams from entrepreneur, CEO, and healthcare investor Surbhi Sarna"--

How to Go from Underrated to Unbeatable

Without a Doubt

About the Author

Edward W. Page began his career in surety bond underwriting and commercial banking in New Jersey and Missouri before moving into private equity in New York. From his home in St. Louis, he commuted to Manhattan to negotiate, acquire, finance, manage, and divest companies across North America and Europe.

Just before his son's birth, Ed returned to St. Louis and founded Williams Capital Partners, Inc., focusing on acquiring and advising privately held businesses primarily throughout the Midwest. Across four decades, he has led numerous successful turnarounds, preserving companies and saving jobs.

Beyond the boardroom, Ed enjoys golf, skiing, and walks with his dog, Gertie. He values time with friends, frequent travel, and trips with his wife, Lynn, to London to visit their son, William, and daughter-in-law, Tara.

About the Book

Knightmare Capital is the raw, unfiltered, high-stakes account of Edward W. Page's leap from the steady lanes of surety bond underwriting and commercial banking into the unpredictable world of private equity. Driven by personal upheaval, Ed took a gamble on a scrappy New York firm and found himself on a rocket ride through high-pressure deals, nonstop travel, and boardroom showdowns that most people only witness on screen.

Mentored by some of the sharpest minds in accounting, finance, law, engineering, and operations, Ed transformed into a battle-tested "deal guy," able to juggle multiple acquisitions, turnarounds, and exits simultaneously across North America and Europe. Each win added to the firm's meteoric rise-until cracks at the top began to spread.

What started with red-eye flights and late-night negotiations slid into chaos, fueled by mismanagement and the increasingly erratic behavior of the firm's mysterious Chairman. Fortunes were lost. Careers collapsed. Lives were upended. As the house of cards shook, Ed stood at the eye of the storm, fighting to salvage what he could, protect the people and companies that still mattered.

Knightmare Capital is more than a business memoir-it's a cautionary tale, survival guide, and front-row seat to how power, ego, and neglect can turn a dream into a nightmare.

Knightmare Capital

A freewheeling and riveting memoir from media honcho Tom Freston that takes us behind the scenes of his global adventures—from hitchhiking around the world, to running a clothing export company out of India and Afghanistan, to cofounding MTV, to becoming CEO of MTV Networks, then CEO of Viacom, then later returning to work in Africa and Afghanistan. Tom Freston’s path to the C-suite was decidedly non-traditional. After getting his MBA, he bartended his way through the United States and the Caribbean, sparking a lifelong passion for travel. After a brief stint on the fast track at an ad agency, he chucked it all and headed to the Sahara Desert and beyond. Entranced by India and Afghanistan, he stayed on for eight years and launched his first big success, Hindu Kush, a company that designed and manufactured contemporary clothing for export to America and other countries. Freston’s next chapter followed his other passion: music. He joined the small original team that launched MTV where he swiftly climbed the ladder, eventually overseeing not only MTV but also Nickelodeon, Comedy Central, VH1, CMT, and other iconic networks. He built a creative powerhouse that transformed global popular culture in cable’s all-conquering heyday. In this unique memoir of risk-taking, rule-breaking, and warm cultural exchanges, Freston shows how to be successful at living your life on your own terms.

Adventures from MTV to Timbuktu

Unplugged

No matter the size or type of business, one does not become an industry leader by luck. The Baker Company is no exception. 

From its Sanford, Maine, roots as a small family business in 1949, The Baker Company's focus was the emerging field of contamination. The company's founder, Arthur Baker, was an engineer; in 1957 he hired Jack Eagleson as a management consultant and to oversee operations. Nine years later, Jack bought the business-a year after his son Dennis, the author of this book, joined the firm.

With a commitment to integrity, unwavering ethics, and hard work, Jack built an exceptional team while expanding the product line and growing the company into an international organization. This story provides a window into how it happened-from equipment, technology, and learning from customers, to developing a reliable brand promise and a strong management group, and creating a multifaceted customer base. Part memoir, part window into the field, and part instruction manual for career success (no matter the field), each chapter offers a winnable philosophy for today's business world.

The Baker Company is now operated by the third generation of Eaglesons, who carry out Jack's legacy by continuing to Fight The Good Fight.

The Good Fight

Exit Rich...Retire Free

The Business Owner's Retirement Blueprint: Exit Rich, Retire Free

Fully revised and updated for the 2025 One Big Beautiful Bill Act.

There is a single day in most business owners' lives when more money moves than on any other. It is the day the business sells. Years of work collapse into a single wire transfer, and waiting at the other end is the IRS, ready to claim a substantial slice of everything the owner built. A poorly planned exit can hand the government a third of a lifetime's work in an afternoon. It does not have to be that way.

The Business Owner's Retirement Blueprint is a complete guide to navigating the journey from business ownership to a fulfilling, stress-free retirement. Drawing on more than 30 years in financial planning and over 15 years spent helping owners exit profitably, Jeff Kikel combines practical strategies, real-world stories, and step-by-step exercises that show owners how to sell well and retire with confidence.

This second edition adds three new chapters built around the post-2025 tax landscape. The QSBS Playbook explains how one section of the tax code can shelter a substantial portion of a sale from federal tax, and why it rewards owners who plan early. 
Cost Segregation reveals an overlooked strategy hidden within an owner's building, now more powerful than it has been in years. 
The Tax-Free Exit Stack shows what happens when these tools stop being separate tactics and become a single coordinated plan that can transform what a sale means for an owner's family and legacy.



Inside, readers will find 

The 5-Step Exit Rich, Retire Free System for maximizing business value and securing a smooth transition, a stress-free retirement income strategy designed specifically for business owners, guidance on the emotional and practical realities of life after the sale, more than twenty checklists and exercises, and proven approaches to protecting wealth and passing it on. Owners will learn how to value a business properly, find the right buyer, structure a deal that protects their proceeds, and avoid the regret of selling without a plan for what comes next.

Most financial planners do not understand the business sales process. Most accountants understand the taxes but not the planning. Most attorneys handle the documents but not the bigger picture. Jeff Kikel writes from the rare vantage point of someone who has built businesses, sold them, and guided hundreds of owners through the same transition. Whether retirement is years away or the sale is already in sight, this book offers a clear roadmap through every stage of a successful exit.

The 5-Step System To Sell Your Business, Secure Lifetime Income, and Retire Without Regret (Second Edition 2026)

The Business Owner's Retirement Blueprint

The untold story of how $500, a secret kitchen, and a refusal to quit turned into a global franchise empire.This is a rollicking good read that is sure to entertain you. You don't have to be a CEO or founder to love it. I suspect that if you love wings and/or an inspirational story, you're going to love this book.In 1992, Matt Friedman was a college student operating an illicit "ghost kitchen" out of his fraternity house at the University of Florida. He didn't have a business plan, investors, or even a license to operate-just a passion for authentic buffalo wings and a refusal to accept "no" for an answer. What began as a rogue delivery experiment evolved into an international powerhouse with over 140 locations across the U.S. and six countries.The Wing Zone Story is a masterclass in modern entrepreneurship and business growth. Friedman pulls back the curtain on the relentless grit required to scale a startup from a two-man operation to a global franchise system. Far from a polished victory lap, this book offers a transparent look at the obstacles on the road to success-from being shut down by university officials to navigating the complexities of international supply chains and surviving financial crises.For aspiring founders, entrepreneurs, and seasoned CEOs alike, Friedman outlines the tactical frameworks that drove his success, including the Nine Pillars of Franchising and his proprietary WINS formula (Why, Innovation, Never Give Up, Success). Readers will discover actionable strategies for securing capital, building a winning team culture, and executing a high-value exit strategy.Whether you're looking to launch your own concept or scale an existing brand, Friedman's story provides the blueprint for turning a small investment into a legacy. This is the reality check every entrepreneur needs to survive the startup grind and build a business that lasts.

New York Times Bestseller Iconoclastic entrepreneur and New York legend Ken Langone tells the compelling story of how a poor boy from Long Island became one of America's most successful businessmen. Ken Langone has seen it all on his way to a net worth beyond his wildest dreams. A pillar of corporate America for decades, he's a co-founder of Home Depot, a former director of the New York Stock Exchange, and a world-class philanthropist (including $200 million for NYU's Langone Health). In this memoir he finally tells the story of his unlikely rise and controversial career. It's also a passionate defense of the American Dream -- of preserving a country in which any hungry kid can reach the maximum potential of his or her talents and work ethic. In a series of fascinating stories, Langone shows how he struggled to get an education, break into Wall Street, and scramble for an MBA at night while competing with privileged competitors by day. He shares how he learned how to evaluate what a business is worth and apply his street smarts to 8-figure and 9-figure deals . And he's not shy about discussing, for the first time, his epic legal and PR battle with former NY Governor Eliot Spitzer. His ultimate theme is that free enterprise is the key to giving everyone a leg up. As he writes: This book is my love song to capitalism. Capitalism works! And I'm living proof -- it works for everybody. Absolutely anybody is entitled to dream big, and absolutely everybody should dream big. I did. Show me where the silver spoon was in my mouth. I've got to argue profoundly and passionately: I'm the American Dream.

New York Times Bestseller Iconoclastic entrepreneur and New York legend Ken Langone tells the compelling story of how a poor boy from Long Island became one of America's most successful businessmen. Ken Langone has seen it all on his way to a net worth beyond his wildest dreams. A pillar of corporate America for decades, he's a co-founder of Home Depot, a former director of the New York Stock Exchange, and a world-class philanthropist (including $200 million for NYU's Langone Health). In this memoir he finally tells the story of his unlikely rise and controversial career. It's also a passionate defense of the American Dream -- of preserving a country in which any hungry kid can reach the maximum potential of his or her talents and work ethic. In a series of fascinating stories, Langone shows how he struggled to get an education, break into Wall Street, and scramble for an MBA at night while competing with privileged competitors by day. He shares how he learned how to evaluate what a business is worth and apply his street smarts to 8-figure and 9-figure deals . And he's not shy about discussing, for the first time, his epic legal and PR battle with former NY Governor Eliot Spitzer. His ultimate theme is that free enterprise is the key to giving everyone a leg up. As he writes: This book is my love song to capitalism. Capitalism works! And I'm living proof -- it works for everybody. Absolutely anybody is entitled to dream big, and absolutely everybody should dream big. I did. Show me where the silver spoon was in my mouth. I've got to argue profoundly and passionately: I'm the American Dream.

An American Story

I Love Capitalism!

For all who dare to go off the beaten track, this is the inspirational, power-packed playbook for transforming your life and your world—from a young, Black social entrepreneur whose dorm-room tech startup has helped millions pay for college and access unprecedented opportunity.&nbsp; Gray, the son of a single working mother who had him at age fourteen, grew up in deep poverty in Birmingham, Alabama. An academic star, he had every qualification for attending a top college—except for the financial means. Desperate, Gray headed off the beaten path, searching online to apply for every scholarship he could find.&nbsp; His hustle resulted in awards of 1.3 million dollars and became his call to action to help other students win their own “schollys.” It inspired him to start up Scholly, an app that matches college applicants with millions of dollars in outside scholarships that often go unclaimed. When he was a senior at Drexel University, he appeared on Shark Tank as CEO of Scholly. In the most heated fight in the show’s history, the sharks challenged Gray as to whether his app was a charity or a profitable business.&nbsp;&nbsp;Both, he insisted, proposing a new paradigm for social entrepreneurship and netting deals from Lori Grenier and Daymond John.&nbsp; &nbsp; &nbsp;At the time Scholly’s subscriber base was 90,000 users. Today the app has 4 million subscribers who have won scholarships totaling more than $100 million. Meanwhile, Gray—without help from the mostly all-white boy’s club of Silicon Valley—has emerged as a tech startup superhero now tackling the crisis of student debt with innovative, unrivaled strategies. Gray’s premise is that when you lead with the good—confronting issues such as poverty and racism—the money will follow.&nbsp; His story is proof that when you develop a mindset for success, you turn disadvantages into gold. And when you create opportunities for others, you enrich the marketplace for yourself too.&nbsp;&nbsp; Gray shows us, we can carve out new paths to better days and leave trails for others.&nbsp;

For all who dare to go off the beaten track, this is the inspirational, power-packed playbook for transforming your life and your world—from a young, Black social entrepreneur whose dorm-room tech startup has helped millions pay for college and access unprecedented opportunity.&nbsp; Gray, the son of a single working mother who had him at age fourteen, grew up in deep poverty in Birmingham, Alabama. An academic star, he had every qualification for attending a top college—except for the financial means. Desperate, Gray headed off the beaten path, searching online to apply for every scholarship he could find.&nbsp; His hustle resulted in awards of 1.3 million dollars and became his call to action to help other students win their own “schollys.” It inspired him to start up Scholly, an app that matches college applicants with millions of dollars in outside scholarships that often go unclaimed. When he was a senior at Drexel University, he appeared on Shark Tank as CEO of Scholly. In the most heated fight in the show’s history, the sharks challenged Gray as to whether his app was a charity or a profitable business.&nbsp;&nbsp;Both, he insisted, proposing a new paradigm for social entrepreneurship and netting deals from Lori Grenier and Daymond John.&nbsp; &nbsp; &nbsp;At the time Scholly’s subscriber base was 90,000 users. Today the app has 4 million subscribers who have won scholarships totaling more than $100 million. Meanwhile, Gray—without help from the mostly all-white boy’s club of Silicon Valley—has emerged as a tech startup superhero now tackling the crisis of student debt with innovative, unrivaled strategies. Gray’s premise is that when you lead with the good—confronting issues such as poverty and racism—the money will follow.&nbsp; His story is proof that when you develop a mindset for success, you turn disadvantages into gold. And when you create opportunities for others, you enrich the marketplace for yourself too.&nbsp;&nbsp; Gray shows us, we can carve out new paths to better days and leave trails for others.&nbsp;

Stories of Hustle, Grit, Scholarship, and Faith

Go Where There Is No Path

Politics in Asia

In the context of political tensions and rising economic interdependence between Japan and China, this book studies how Japanese multinational companies try to minimize damages and manage their own fear and uncertainty to sustain their business interests.

Political Crisis and Multinational Firms

Risk Management Strategies of Japanese Companies in China

From Frat House to Franchising

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