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Friedman M: From Frat House to
Franchising

From Frat House to Franchising

The WING ZONE Story

Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth. Business Development Culture defines how to facilitate a sales-oriented perspective throughout a company culture, enabling it to sell more on an ongoing and consistent basis. Highly practical in its approach, this book empowers readers to break away from the frustrations of missed opportunities and lost leads, and to escape the repetitive 'feast and famine' sales patterns. Providing direct guidance on the implementation of an immersive business development culture, this book will ensure that the wider objective of generating business profit is embraced by the entire organization, not just the sales team. Easily tailored to maximize current processes, this book features numerous tools and market-tested insights to support leaders in adapting their approach at both team and strategy levels. This invaluable guidance is supporting by impactful interviews from across the industry. Insightful, practical and directly relevant, it is an essential read to achieve stable, consistent growth, and ultimately, long-term profits.

Taking Sales Culture Beyond the Sales Team

Business Development Culture

“An inspiring blueprint to overcome challenges—and thrive” (Arianna Huffington, Founder and CEO of Thrive Global), on how to turn other’s and your own doubt into rocket fuel to achieve your dreams, from entrepreneur, CEO, and healthcare investor Surbhi Sarna. The very qualities that make you an outlier are, in fact, your strengths. Or so Surbhi Sarna discovered after a teenage cancer scare inspired her to reimagine healthcare, founding a medical start-up to detect early ovarian cancer. In Without a Doubt, she shares how she proved the doubters wrong. As a young, brown woman without a medical degree or Ivy-league or Silicon Valley contacts—and who had felt different throughout her life—she was often overlooked and underrated. Undeterred, Sarna used the naysayers as ammunition to help her surpass expectations—and achieve her dreams. Without a Doubt is her powerful story of becoming a leader without an MBA, networking without a network, and raising funds when she didn't know a single venture capitalist, teaching you how to do the same. Sarna led an all-star team to develop a life-saving medical device, sold her business for $275 million, and became a partner at Y Combinator, one of the most successful venture firms in the world. Using her own experience, she shows you how to face setbacks, not let impossible standards get in the way, lead empathetically, empower others to think differently, and how to convince the right people to help you accomplish your goals. Without a Doubt reveals that your power lies in recognizing the qualities that make you different and leveraging them to pursue your dreams.

How to Go from Underrated to Unbeatable

Without a Doubt

The Joe Slota Experience Series

From the Streets to Global Seats is a powerful 2-in-1 book that blends memoir, leadership guidance, and the irreplaceable lessons of guardianship. In this hybrid work, Joseph A. Slota, CMA, CLM -retired Deloitte Consulting partner, global executive, and lifelong mentor-shares a profoundly personal journey shaped by discipline, compassion, family legacy, and the quiet strength of those he calls the "Special Forces of Leadership."

The first section is a raw, authentic memoir tracing Slota's rise from the toughest streets of Jersey City to global leadership. Grounded in the teachings of his father, a WWII Master Sergeant whose silent guardianship shaped Joe's values, resilience, and life balance, a narrative that blends family legacy, adversity, humor, and transformative life lessons.

The second section delivers real-world leadership blueprints drawn from decades of corporate experience, global travel, crisis management, and executive mentoring. These frameworks offer practical guidance for purpose-driven professionals, emerging leaders, and anyone seeking clarity in a noisy world. From soft skills and communication to ethics, balance, and conflict navigation, these blueprints are designed for immediate real-life application.

More than a memoir and more than a leadership book, From the Streets to Global Seats is a return-to-resource; a structured guide for reflection, growth, and daily practice. With clarity and conviction, Slota reminds readers that legacy is built while you climb, not deferred until retirement, when it's too late to climb back down.

Perfect for readers of The Last Lecture, Educated, The Power of One More, Leaders Eat Last, and The Leader Who Had No Title, this book honors the guardians who shape us and provides an actionable framework for purpose, legacy, and leadership in modern life.

For anyone seeking wisdom at the intersection of life, leadership, memoir, and meaning, From the Streets to Global Seats delivers more than inspiration-it provides a blueprint for becoming the person your legacy deserves.

From the Streets to Global Seats: Two Books in One - Legacy and Leadership Blueprint

From The Streets To Global Seats

“An inspiring blueprint to overcome challenges—and thrive” (Arianna Huffington, Founder and CEO of Thrive Global), and turn doubt into rocket fuel to achieve your dreams, from entrepreneur, CEO, and healthcare investor Surbhi Sarna. The very qualities that make you an outlier are, in fact, your strengths. Or so Surbhi Sarna discovered after a teenage cancer scare inspired her to reimagine healthcare, founding a medical start-up to detect early ovarian cancer. In Without a Doubt, she shares how she proved the doubters wrong. As a young, brown woman without a medical or Ivy-league degree or Silicon Valley contacts—and who had felt different throughout her life—she was often overlooked and underrated. Undeterred, Sarna used the naysayers as ammunition to help her surpass expectations—and achieve her dreams. Without a Doubt is her “inspiring” (Tim Draper, venture capitalist and founder of Draper Associates) story of becoming a leader without an MBA, networking without a network, and raising funds when she didn’t know a single venture capitalist, teaching you how to do the same. Sarna led an all-star team to develop a life-saving medical device, sold her business for $275 million, and became a partner at Y Combinator, one of the most successful venture firms in the world. Using her own experience, she shows you how to face setbacks, not let impossible standards get in the way, lead empathetically, empower others to think differently, and how to convince the right people to help you accomplish your goals. Without a Doubt reveals that your power lies in recognizing the qualities that make you different and leveraging them to pursue your dreams.

'Profoundly moving' ANDREW MARR 'Deeply personal' SUNDAY TIMES 'A shout from history that we cannot ignore' THE IRISH TIMES Sorting through papers and photographs after his mother's death, Michael Moritz uncovers the history of close family members murdered by the Nazis. Exploring their journey takes him into a past of tragedy, grief and the dark shadows cast on Jewish life by the Holocaust. Leaving Germany as child refugees, Moritz's parents escape to London before settling in Cardiff, Wales, after the war. But the idea of being a stranger or outsider - Ausländer - haunts the family; running through Moritz's childhood and resurfacing in his adopted home of California, where he has become one of Silicon Valley's most celebrated investors. 'As the shadows of Trump lengthened, the refrain I had heard from my parents rang ever more loudly ... "If it did happen somewhere, it can happen here".' Disturbingly relevant to contemporary America, Ausländer shows what can happen to families when ordinary people hand licence to despots.

One family's story of escape and exile

Ausländer

Exit Before Collapse examines how systems fail gradually rather than suddenly, and why the ability to leave disappears long before collapse becomes visible. The book explores dependency, delayed risk, and shrinking exit windows in careers, institutions, relationships, and countries. It offers a clear framework for recognizing early warning signs, understanding when stability is already gone, and designing exits before leaving becomes costly or impossible. This is not a guide to panic or rebellion, but a sober analysis of timing, leverage, and survival under constraint.

Timing, Dependency, and Leaving Systems While It's Still Possible

Exit Before Collapse

**The Sunday Times Best Business Book of the Year 2020** 'A satisfying ticktock of the company's rapid rise and crash, culminating in its disastrous I.P.O. in 2019 and Neumann's ouster.' New York Times 'This absorbing book exposes the sheer madness of WeWork: not just its founder Adam Neumann's extreme hubris, but why so many wiser minds bought into the fairytale.' Sunday Times The inside story of the rise and fall of WeWork, showing how the excesses of its founder shaped a corporate culture unlike any other. __________ In its earliest days, WeWork promised the impossible: to make the workplace cool. Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire. Based on more than two hundred interviews, Billion Dollar Loser chronicles the breakneck speed at which WeWork's CEO built and grew his company. Culminating in a day-by-day account of the five weeks leading up to WeWork's botched IPO and Neumann's dramatic ouster, Reeves Wiedeman exposes the story of the company's desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. With incredible access and piercing insight into the company, Billion Dollar Loser tells the full, inside story of WeWork and its CEO Adam Neumann who together came to represent the most audacious, and improbable, rise and fall in business. __________ A Sunday Times Best Business Book of the Year Fortune Best Book of the Year New York Times' Books to Watch For in October WIRED Books to Read This Fall Bloomberg's Nonfiction Title to Know this Fall Newsweek's Must Read Fall Nonfiction Publishers Weekly Top Ten for Business &amp; Economics InsideHook's Best Books for October Like John Carreyrou's Bad Blood and Mike Isaac's Super Pumped before it, Billion Dollar Loser traces the turmoil at a startup driven by a charismatic, arrogant founder. 'A frisky dissection of how a rickety real-estate leasing company tricked the world into seeing it as an immensely valuable, society-shifting tech unicorn.' WIRED

The Sunday Times Business Book of the Year

Billion Dollar Loser: The Epic Rise and Fall of WeWork

A collection of stories from three decades of craft, community, and cookies at Levain Bakery.It's amazing what a cookie can do. A really good cookie, that is. It can spark a romance, comfort in time of need, relay gratitude and smooth over a gaffe. It can even bring a community together. In short, a great cookie can be the start of an even greater story. To celebrate its 30th anniversary, this book brings together the stories of Levain Bakery in a beautifully designed, carefully curated book--filled with photographs, custom illustrations, and a small selection of our favorite recipes. (No cookie recipes--we're keeping those secret!)Founders and bakers Connie McDonald and Pam Weekes personally recount how Levain became the success it is today--from building a client list in Anthony Bourdain's kitchen and later beating Bobby Flay in a chocolate chip cookie-off to becoming a bicoastal enterprise while retaining a small business's dedication to community. An homage to the bakery and the city where it originated, the perfect gift for cookie fans, as well as a collectible souvenir from this iconic New York institution.10% of the proceeds of this book will be donated to Hot Bread Kitchen, an organization committed to creating economic opportunity through culinary job skills training.

A Story of Friendship, Community, and Cookies

Levain Bakery

Is it time to exit your business? 


Half of business owners don't know how to successfully leave their company. Why? People usually focus on building companies, not leaving them. Succession planning is complicated, and after all the work you've put in, it can be challenging to see a way out. 


In Exit Strategy, senior wealth advisor Alex Carter unravels the complexities of succession and leaving a business, offering clear, straightforward solutions. Carter has not only bought and sold businesses but also developed a network of professionals capable of helping others do the same. His advice for developing a successful exit plan is informed by realistic and invaluable experience, preparing business owners to make informed, strategic departures.


All good things must come to an end. If you need guidance navigating taxes, investments, estates, team building, post-sale planning, and more, read this book and exit your business without regrets.

A Guide to Successfully Selling Your Business

Exit Strategy

A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.

Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth.
* Read the astounding memoir of a Mexican immigrant who worked his way to success in the American cheese industry
* Find inspiration in Miguel Leal's determination and refusal to give up on his dream
* See how Leal persevered in the face of obstacles and setbacks in his personal life
* Follow Miguel's story as he finds peace, purpose, and grace--and realizes that money isn't everything

Leal's memoir, THE HOUSE THAT CHEESE BUILT, is both a quintessential immigrant success story, one that beautifully illustrates the immigrant experiences: isolation, fear, and ambition for a better life and assimilation, as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.

The Unusual Life of the Mexican Immigrant who Defined a Multibillion-Dollar Global Industry

The House that Cheese Built

#1 WALL STREET JOURNAL BESTSELLER • NEW YORK TIMES BESTSELLER • USA TODAY BESTSELLER From the New York Times bestselling author of Worthy: How to Believe You Are Enough and Transform Your Life! “Game-changing. Authentic. A must-read for every woman! Jamie is the real deal—and that’s rare.” —Glennon Doyle, #1 New York Times bestselling author of Untamed “Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” —Sara Blakely, Founder Spanx ARE YOU READY TO BELIEVE IN YOU? Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person YOU were BORN TO BE! In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable. With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience—including accidentally finding out she was adopted when she was in her twenties and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and know you are enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself? In Believe IT you’ll discover how to... -Overcome self-doubt -Gain the courage to take risks, and empower yourself and others -Tune into and trust your own intuition -Let go of your mistakes and insecurities -Turn down the volume on your inner critic -Handle the rejection, the haters, and the mean girls -Boost your confidence -Start your dream (and keep going!) -And much more… If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams!

How to Go from Underestimated to Unstoppable

Believe It

About the Author

Edward W. Page began his career in surety bond underwriting and commercial banking in New Jersey and Missouri before moving into private equity in New York. From his home in St. Louis, he commuted to Manhattan to negotiate, acquire, finance, manage, and divest companies across North America and Europe.

Just before his son's birth, Ed returned to St. Louis and founded Williams Capital Partners, Inc., focusing on acquiring and advising privately held businesses primarily throughout the Midwest. Across four decades, he has led numerous successful turnarounds, preserving companies and saving jobs.

Beyond the boardroom, Ed enjoys golf, skiing, and walks with his dog, Gertie. He values time with friends, frequent travel, and trips with his wife, Lynn, to London to visit their son, William, and daughter-in-law, Tara.

About the Book

Knightmare Capital is the raw, unfiltered, high-stakes account of Edward W. Page's leap from the steady lanes of surety bond underwriting and commercial banking into the unpredictable world of private equity. Driven by personal upheaval, Ed took a gamble on a scrappy New York firm and found himself on a rocket ride through high-pressure deals, nonstop travel, and boardroom showdowns that most people only witness on screen.

Mentored by some of the sharpest minds in accounting, finance, law, engineering, and operations, Ed transformed into a battle-tested "deal guy," able to juggle multiple acquisitions, turnarounds, and exits simultaneously across North America and Europe. Each win added to the firm's meteoric rise-until cracks at the top began to spread.

What started with red-eye flights and late-night negotiations slid into chaos, fueled by mismanagement and the increasingly erratic behavior of the firm's mysterious Chairman. Fortunes were lost. Careers collapsed. Lives were upended. As the house of cards shook, Ed stood at the eye of the storm, fighting to salvage what he could, protect the people and companies that still mattered.

Knightmare Capital is more than a business memoir-it's a cautionary tale, survival guide, and front-row seat to how power, ego, and neglect can turn a dream into a nightmare.

Knightmare Capital

From Frat House to Franchising

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