A business owner went to renew her company domain and discovered the login credentials no longer worked. The account was registered to her former I.T. contractor's personal Gmail. He had set it up six years earlier, the relationship had ended badly, and he was not returning her calls. The domain was in his name. She was looking at the potential loss of her email, her website, years of Google reputation, and her customers' ability to find her.
This situation is more common than most business owners realize. And it is almost entirely preventable.
Your Company Domain Name explains everything a business owner needs to know about the one piece of digital infrastructure that everything else depends on.
Written in plain English for the CEO or business owner who has never thought carefully about domain ownership, this guide covers the full picture: what a domain name actually is, how ownership gets lost, how to verify you actually own yours, how to set it up correctly, what you should be paying, how to protect it from hijacking, and what to do when things go wrong.
Inside, you will find:
Your domain name is not just a web address. It is the root of your email, your brand, your online reputation, and your digital identity. This book makes sure it belongs to you, clearly, securely, and permanently.
IT Support 101 Inc. advises business owners and executive teams on their technology decisions. Independent, advisory-only, and commission-free. www.itsupport101.com
- How domain ownership actually works and why the name on the registrar account matters more than anything else
- The TLD decision: what .com, .net, .co, and country-code domains mean for your business
- How to verify who actually owns your domain right now and what to do if the answer is not you
- How to recover a domain held by a former employee, contractor, or vendor
- What you should be paying for registration and the overcharges hiding in bundled I.T. billing
- Multi-year registration, auto-renewal, and defensive registrations
- Domain hijacking: how it happens, how to prevent it, and what to do if it happens to you
- Whois privacy, the registrant record, and what information you actually need to protect
- Documentation and succession: what happens to your domain when key people leave
- A complete 30-day action plan to get your domain ownership fully in order