Commander aujourd'hui : Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)

Wine Queens

Understanding the Role of Women in Wine Marketing
<p>This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.<br><br></p>
mars 2015, SpringerBriefs in Business, Anglais
SPRINGER
9783319166612

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