Welcome to the Creative Age
Welcome to the Creative Age
Bananas, Business and the Death of Marketing
De:Mark Earls
Contenu
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Informations bibliographiques
janvier 2003, 292 pages, Anglais
WILEY
9780470853016