Inhalt
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Bibliografische Angaben
Januar 2003, 292 Seiten, Englisch
WILEY
9780470853016